Will Fleiss

Current

• Digital Marketing Manager - Expertise in Search, Social Media, & Web Analytics at Ogilvy Public Relations Worldwide

Past

• Organic Search Specialist at Bennett Kuhn Varner, Inc.
• Assistant Media Planner at Bennett Kuhn Varner, Inc.
• Staff Assistant at Bennett Kuhn Varner, Inc.

Education

• Lexington High School
• Emory University

Recommended

1 person has recommended Will

Connections

262 connections

Industry

Marketing and Advertising

Websites

• SEO Blog
• Used Cars
• Twitter @willfleiss

Will Fleiss’s Experience

• Digital Marketing Manager - Expertise in Search, Social Media, & Web Analytics

  Ogilvy Public Relations Worldwide

  (Public Company; WPPGY; Public Relations and Communications industry)

  January 2008 — Present (1 year 7 months)

  Oversee all search engine marketing (SEM) initiatives, including search engine optimization (SEO), paid search, search reputation management and social media optimization:
  
  Work directly with programmers, designers and copywriters to ensure SEO best practices are implemented into the build and content of all websites, blogs and aggregators
  
  Execute keyword research, on-page optimization, link building, and strategic content creation
  
  Provide monthly SEO reporting and analysis including rankings, traffic and onsite user behavior statistics
  
  Consult clients on search visibility strategies across all web properties and online profiles
  
  Evangelize search engine optimization and paid search within Ogilvy PR by distributing best practice documentation, conducting training programs, and contributing to the company blog
  
  Facilitate the immediate creation and execution of paid search campaigns in response to PR crises
  
  Executed half a million dollars of paid search advertising in 2008 for 13 clients across Google, Yahoo! and MSN
  
  Use in-depth knowledge of search engine algorithms to help advance the measurement of individual influence online and the ROI of social media programs

Additional Information

Will Fleiss’s Websites:

• SEO Blog
• Used Cars
• Twitter @willfleiss

Will Fleiss’s Groups:

Responsemine, Agawam

•    LinkedSEO
•    Ogilvy People
•    On Startups - The Community For Entrepreneurs
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
•    Inbound Marketers - For Marketing Professionals
•    Marketing Executives Group
•    Web 2.0
•    Emory Alumni Association
•    Search Engine Strategies Conference & Expo
•    TopLinked.com (Open Networkers)
•    Automotive Pro Network
•    Online Word of Mouth Marketing Group (OWOMMG)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Automotive Digital Marketing
•    Advertising Professionals
•    Digital Marketing
•    Social Media Today
•    The Digirati
•    Social Media Marketing
•    SalesBlogcast.com
•    ECOM Experts, e-commerce / online marketing (6500+ Members)
•    Ogilvy: Past, Present & Future
•    Ogilvy PR Worldwide/ 360° Digital Influence
•    Media Professionals Worldwide
•    SEO_Group
•    Friends & Family of BKV Advertising (Bennett Kuhn Varner)
•    twitter innovators Innovation & Creativity Network of Tweeters