Willem van der Horst willem_vdh(a)hotmail.co.uk

Current

Strategist at iris Digital

Past

Account Manager - Digital Media at Creative Personnel
Program Manager at Landmark Education - London
Registration & Program Manager at Landmark Education - Paris

Finance & Production Manager at Landmark Education - Paris
Multimedia Designer at Studio & Volume

see less...

2 more...

Education

Landmark Education
MJM Design
Université Sorbonne Nouvelle (Paris III)

see less...

Recommended

9 people have recommended Willem

Connections

500+ connections

Industry

Marketing and Advertising

Websites

Willem van der Horst willem_vdh(a)hotmail.co.uk’s Summary

I'm a strategist for iris Digital in London, a marketing / advertising agency. Currently working with clients such as Shell, VW Commercial Vehicles, Disney Channel, Sony Ericsson, Hertz, and Brown-Forman.

I orginally started after university as a 3D graphic designer for a studio in Paris, creating interior and exhibition spaces for a variety of clients.

I then changed directions with an opportunity to start working in the areas of Coaching, Training & Development with Landmark Education in Paris and then in London.

I managed teams of up to 20 people in the preparation of training programmes for up to 200 participants (registrations, administration, event management, coaching participants in programs...). I was also trained to present programmes and seminars for up to 30 people.

Finally, my last position before the one I hold was as a specialist recruitment consultant for digital and integrated marketing agencies.

One could say I have an eclectic professional background, although I have always pursued interests in communication on one side (How people communicate, make choices, areas relating to ontology, sociology, psychology, etc) and digital technologies on the other (Self confessed Internet addict, active in social media, interested in using digital across media to create gaming and narrative experiences, etc).

Willem van der Horst willem_vdh(a)hotmail.co.uk’s Specialties:

Coaching, Business Development, Design and Digital Industry knowledge, web development technologies (knowledge of, not practice), Negotiation, Communication, Leadership, Management, Human Resources, Recruitment, strategy, marketing, planning, social media, ARGs, gaming, business strategy, marketing strategy, rich media, online display advertising, online, account management

Willem van der Horst willem_vdh(a)hotmail.co.uk’s Experience

Strategist

iris Digital

(Marketing and Advertising industry)

January 2008 — Present (1 year 11 months)

iris Digital is part of a full service integrated advertising and marketing agency. We also work closely with the other business specialties may it be offline, experiential, PR, or management consultancy.

The primary focus in my role as a strategist is to devise ways to leverage all and any relevant digital channels in order to achieve our clients business objectives while ensuring digital is at least consistent with other marketing activities - even best if they are amplified by smart uses of digital.

The main clients I work with at the moment are Shell Global Retail, VW Commercial Vehicles, and Disney Channel. I have also worked on projects with Sony Ericsson, Hertz Europe, ING, Coca-Cola, and Brown-Forman. I have planned digital projects for budgets of £20,000 to £200,000.

My responsibilities include:
- Researching and staying up to date with digital innovations
- Think of ways to apply digital technologies for marketing purposes (from simple to intricate)
- Evangelising digital and educating clients and colleagues (Or outside, eg. Presentation to marketing students at Middlesex University)
- Bridge the gap between business requirements and creatively engaging with consumers; writing the brief for our creative teams
- Build presentations to explain and sell solutions to our clients
- Manage or oversee social media aspects of marketing campaigns
- Measure outcome of campaigns and report.

Areas of personal interest are particularly within social media, gaming and ARGs, rich media, integrating digital with other media.

For the first few months at iris I was also working as an in-house specialist recruiter for all digital roles.
Account Manager - Digital Media

Creative Personnel

(Privately Held; Staffing and Recruiting industry)

May 2005 — September 2007 (2 years 5 months)

I specialised in working with digital and integrated agencies in London and the rest of the UK. I worked on web creative and technical permanent vacancies, particularly Flash / interactive development and design positions. My client were essentially digital and integrated agencies, including 30 of the NMA Top 100 agencies in the UK, as well as eCommerce and dot com companies.

I worked on an average of 20 open vacancies at any given time, had a ratio of three interviews taking place to one offer, placed on average three candidates a month and was consistently one of the top two performers in the agency.

My responsibilities include:
• New Business Development & Account Management
• Meeting with clients for pitches and service reviews
• Generating and selecting quality candidates for open vacancies
• Interviewing candidates
• Providing career advice for candidates
• Consulting clients regarding company growth, personnel requirements, and informing them about market trends
Program Manager

Landmark Education - London

(Privately Held; 501-1000 employees; Professional Training & Coaching industry)

August 2004 — April 2005 (9 months)

I was in charge of several programmes, accountable for:
• New Business Development / registration of new participants in the programmes
• Planning and fulfilling quarterly, monthly and weekly targets
• Managing administration of up to 350 registered participants at all times
• Supporting each customer in defining and realising their goals and objectives between registration and the start of their course
• Ensuring the successful delivery of each programme through liaising with programme leaders and completing a full handover of information to event production teams
• Managing, training and coaching teams of up to 20 people
Registration & Program Manager

Landmark Education - Paris

(Privately Held; 501-1000 employees; Professional Training & Coaching industry)

July 2003 — August 2004 (1 year 2 months)

I was in charge of the Landmark Forum and all other programmes offered in Paris, accountable for:
• New Business Development / registration of new participants in the programmes
(cold calling, generating leads and pipelining)
• Planning and fulfilment of quarterly, monthly and weekly targets
• Managing events for up to 150 people
• Managing, training and coaching teams of up to 30 people
• Leading seminars and programmes for up to 40 participants
Finance & Production Manager

Landmark Education - Paris

(Privately Held; 201-500 employees; Professional Training & Coaching industry)

July 2002 — June 2003 (1 year )

Accountable for:
• Planning events, including negotiating contracts with vendors and suppliers
• Managing yearly and quarterly budgets for the company
• Managing the company’s cash flow
• Liaising with European and worldwide finance departments, and external accountants.
• Managing, training and coaching teams of up to 6 people
Multimedia Designer

Studio & Volume

(Privately Held; 1-10 employees; Design industry)

September 2000 — January 2002 (1 year 5 months)

• 3D modelling and animation for exhibition and interior design projects (3D Studio MAX)
• Poster and signage design (Photoshop, Illustrator)
• Architectural plans with AutoCAD

Willem van der Horst willem_vdh(a)hotmail.co.uk’s Education

Landmark Education

Transformation, Coaching, Communication, Integrity, Leadership 1988 — 2006

Between 1988 and 2006 (in the US, the UK, and France) I completed:

The Forum for Young People
The Landmark Forum for Teens
The Forum in Action
The Advanced Course
The Communication Program
The Self Expression and Leadership Program
The Introduction Leaders Program (twice) and coached on it twice
The Living Passionately Seminar

I also participated extensively in the Landmark Assisting Program, was a Landmark Forum Introduction Leader for 4 years, and lead sessions of seminars and of the Self Expression and Leadership Program.
MJM Design

Design Degree , Computer Graphics and Design , 2001 — 2002
Université Sorbonne Nouvelle (Paris III)

DEUG , Cinema & Performing Arts , 1998 — 2001