Will Eagle

Past

• Online, Below the Line Marketing and Creative at Virgin Mobile
• Manager, Virgin.com at Virgin Management LTD
• Sr Developer at Virgin D3

• Developer at theOTHERmedia

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Education

• University of Sussex
• Cornell University

Recommended

14 people have recommended Will

Connections

345 connections

Industry

Music

Websites

• Will Eagle
• MTV.ca
• MuchMusic.com

Will Eagle’s Summary

With The Much MTV Group, I head up all aspects of digital marketing across our 8 music focussed channels. This includes such initiatives as search engine optimization and marketing (paid and organic), a comprehensive range of social media marketing (social sites, link building, social news, social bookmarking, etc), email, display campaigns and more.

In my previous role at Virgin Mobile, I looked after all consumer facing web initiatives, all digital and below the line marketing, and the creative department.

Before moving to Canada, I ran the Virgin Group portal Virgin.com, having originally started my career as a web developer before moving into marketing and project management.

Will Eagle’s Specialties:

Strategy and implementation of marketing and digital marketing (with experience in almost all forms of marketing including print, in store, out of home, radio, ambient, with a concentration in digital marketing.)

Will Eagle’s Experience

• Online, Below the Line Marketing and Creative

  Virgin Mobile

  (Public Company; 51-200 employees; Telecommunications industry)

  August 2004 — December 2006 (2 years 5 months)

• Manager, Virgin.com

  Virgin Management LTD

  (Privately Held; 51-200 employees; Investment Management industry)

  October 2001 — August 2004 (2 years 11 months)

• Sr Developer

  Virgin D3

  (Privately Held; 51-200 employees; Entertainment industry)

  July 2001 — September 2001 (3 months)

  Web development, content management, design, usability, IT support when required.

• Developer

  theOTHERmedia

  (Privately Held; 11-50 employees; Internet industry)

  July 2000 — September 2000 (3 months)

  HTML developer at Interactive agency theOTHERmedia

Will Eagle’s Education

• University of Sussex

  Ba(Hons) , Philosophy and Cognitive Science , 1998 — 2001

• Cornell University

  Advertising, PR and Communications 2000 — 2000

Additional Information

Will Eagle’s Websites:

• Will Eagle
• MTV.ca
• MuchMusic.com

Will Eagle’s Interests:

Water Polo (The Toronto Triggerfish), Swimming (The Toronto Downtown Swim Club), Squash, Creative Writing, Interior Design, reading the New Yorker.

Will Eagle’s Groups:

The Toronto Triggerfish
The Toronto Downtown Swim Club
The Cornell Alumni UK Club

•    Alumni Network - University of Sussex
•    Toronto Digital Marketing Professionals
•    University of Sussex Alumni Network
•    Connexions Sociales Hyperactives

Will Eagle’s Honors:

- Member, Judging Panel, Digital Marketing Awards 2006.

- Virginmobile.ca: winner of the award for Outstanding Web Site in the 2005 Web Marketing Association WebAwards.

- Billy the Finger viral website winner of Media Innovation Award for Viral Advertising 2005.

- Virgin.com: nominee New Media Age Marketing Effectiveness Award 2004.

Will Eagle’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch