Wilbert Pot

Current

• Online Business Strategist at Rhinofly

Past

• Product Marketing Manager at Nedstat
• Traveler at an Asia Journey
• Product Marketing Manager Software at Tech Data

• Oceania Journey at Australia and New Zealand
• Sales Executive at Fujitsu Services B.V.
• Marketing Specialist at Fortis Investment Management
• Financial Sales Consultant at ING Bank
• Marketing Researcher at ING Bank
• Freelance Internet Consultant at Gemeente Utrecht

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6 more...

Education

• Training and courses
• Hogeschool van Utrecht
• Thorbecke S.G. Utrecht

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Recommended

3 people have recommended Wilbert

Connections

500+ connections

Industry

Internet

Websites

• My Company
• My Blog

Wilbert Pot’s Summary

Nearly 12 years of experience as a sales and marketing professional within ICT, Internet and Financial Services. Specialized in creating and implementing sales-, marketing- and business concepts and strategies.

Very passionate about the new possibilities on the internet and experienced in the fields of web analytics, conversion, online marketing, social media and usability. Proven ability to set clear goals / KPI's and consistently exceed sales and marketing targets.

Wilbert Pot’s Specialties:

Strategic planning, business development, e-marketing, competitive analysis, concepts, branding, conversion management, web analyses, information architecture, user interface design, social media.

Wilbert Pot’s Experience

• Online Business Strategist

  Rhinofly

  (Privately Held; Internet industry)

  March 2007 — Present (2 years 5 months)

  o Set business goals and KPI's with our clients
  o Advice how to get the right results and optimise the internet strategy
  o Web analysis and optimisation of conversion, online marketing campaigns and search engine results (SEO)
  o Apply usability and user experience techniques to center the user in our concepts

• Product Marketing Manager

  Nedstat

  (Public Company; 51-200 employees; Internet industry)

  July 2006 — March 2007 (9 months)

  Nedstat is the European Marketleader in Web Analytics.
  o Project manager for new releases of Sitestat. Everything from the first steps in product development to the market release of the product.
  o Plan, develop and implement marketing initiatives, communicate with our European offices and be the spokesperson between the different departments.
  o Analyse trends, competition and technological developments in the web analytics marketplace.
  o Create sales tools to support our account managers and consultants.

• Traveler

  an Asia Journey

  (Leisure, Travel & Tourism industry)

  September 2005 — July 2006 (11 months)

  Russia, Mongolia, China, Tibet, Nepal, India, Thailand, Cambodia, Vietnam, Laos.

• Product Marketing Manager Software

  Tech Data

  (Public Company; 5001-10,000 employees; TECD; Computer Software industry)

  July 2003 — September 2005 (2 years 3 months)

  o Responsible for the strategic software vendors Microsoft, Symantec, Veritas, Computer Associates.
  o Main goals: gain market share and increase revenue.
  o Developed, implemented and executed marketing, business and sales plans and programs for corporate markets.
  o Demonstrated competencies in executing online marketing initiatives and sales strategies and drive customer / partner satisfaction.
  o Responsible for forecasting sales revenue, volumes, discounting, profit and margin analysis and pricing policy.

• Oceania Journey

  Australia and New Zealand

  (Leisure, Travel & Tourism industry)

  November 2002 — June 2003 (8 months)

• Sales Executive

  Fujitsu Services B.V.

  (Public Company; 5001-10,000 employees; Information Technology and Services industry)

  March 2001 — October 2002 (1 year 8 months)

  o Managed corporate accounts in Government, Travel and Health Sector (such as KLM, P&O Nedlloyd, Ministry of Justice).
  o Advised companies (>500 employees) on IT infrastructure hardware, software and ICT Services.
  o Developed intranet product catalogues for our customers
  o Product specialist for our strategic vendors such as Compaq, HP, IBM, Fujitsu-Siemens, Microsoft.
  o The link between the internal sales forces and external account managers to spot opportunities and drive customer satisfaction.
  o Part of the European Tender Team and won competitive bids from other major computer product and service providers.

• Marketing Specialist

  Fortis Investment Management

  (Public Company; 1001-5000 employees; Investment Management industry)

  September 2000 — March 2001 (7 months)

  o Worked closely with Fund Investment Departments in Brussels, Boston, Hong Kong and Paris.
  o Gathered information and analysed the latest developments in fund strategy and financial mathematics.
  o Coordinated simultaneous advertising campaigns and multiple direct marketing campaigns.
  o Responsible for the development and coordination of new brochures/information bulletins and instructed creative developers and advertising agencies.
  o Worked with web team to develop websites and e-commerce applications and control the quality and usability for the corporate Fortis Investment Management website.
  o Worked closely with product marketing to ensure that products and services met market needs and were executed on time and on budget.

• Financial Sales Consultant

  ING Bank

  (Public Company; 5001-10,000 employees; ING; Financial Services industry)

  August 1999 — September 2000 (1 year 2 months)

  o Aggressively generated new business and opportunities to cross-sell bank products and services.
  o Increased customer satisfaction and focus.
  o Advised consumer and business accounts about the financial banking, insurance, mortgage and investment products and services.
  o Consistently exceeded our monthly sales targets and won ‘salesman of the month’ award two times.
  o Successfully developed and implemented a database-driven sales system to improve sales and communication company-wide.

• Marketing Researcher

  ING Bank

  (Public Company; 501-1000 employees; ING; Financial Services industry)

  August 1998 — August 1999 (1 year 1 month)

  o Market research: monitored competition, collected and analysed information about the consumer and corporate market.
  o Analysed competitive product offerings in terms of features and benefits as well as price points.
  o Made recommendations for the implementation of a new sales, marketing and business strategy in the district Utrecht.
  o Implemented new competitive analysis procedure, which helped establish short and long-term sales and marketing goals.
  o Worked in several bank offices around the Dutch province of Utrecht and supported the ING Bank Sales Force.

• Freelance Internet Consultant

  Gemeente Utrecht

  (Government Agency; 201-500 employees; Government Administration industry)

  January 1998 — August 1998 (8 months)

  Project: Freelance Market Research and Internet Consultant for the development of the 'gemeenteloket' and improvement of the main website of the Local Government of the city Utrecht: Utrecht.nl.

Wilbert Pot’s Education

• Training and courses

  1999 — 2007

  o IdeaManagement (VEA)
  o Sales Traineeship ING
  o User Centered Webdesign and Usability
  o SAP & Business Information Warehouse
  o Change Management
  o General Enterprise Skills (AOV)
  
  Sales- and MarketingTraining from strategic ICT vendors like HP, Fujitsu Siemens, IBM, Microsoft, Symantec, Computer Associates, Adobe and some smaller vendors. Experience with web analytics tools such as Webtrends, Sitestat and Google Analytics.

• Hogeschool van Utrecht

  Bachelor , Commercial Economics - Faculty of Economics and Management , 1995 — 1999

• Thorbecke S.G. Utrecht

  1989 — 1995

Additional Information

Wilbert Pot’s Websites:

• My Company
• My Blog

Wilbert Pot’s Interests:

Design, Lifehacking, (online) Marketing, Music, Mobility, New Technology, Networking, NLP, Photography, Social Networking/Media, E-security, Sociology, Traveling and everything to get the best results out of life and work.

Wilbert Pot’s Groups:

•    Chi Nederland
•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Business Development
•    Web Analytics Association
•    AWA - Advanced Web Analytics (+1000 Web Analytics members)
•    NEWPEOPLE
•    eMarketing Association Network
•    Online Advertising Professionals
•    E-Commerce Network
•    Tech Data Alumni Benelux
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Online Marketing Nederland
•    Marketing Intelligence Netherlands
•    Dutch Media Professionals
•    Advertising Professionals
•    Netherlands Network
•    Advanced Web Metrics with Google Analytics
•    Open Coffee Utrecht
•    The Tech Data Alumni Network
•    Rhinofly Internet communicatiebureau
•    User Experience
•    Twitterazzi
•    Arbeidsmarktcommunicatie Netwerk
•    Mobile Monday Amsterdam
•    Dutch Web Analytics Professionals
•    Masters of Customer Engagement
•    Dutchcowboys

Wilbert Pot’s Honors:

Companies I work and worked for:
Finance: ABN/Amro, Achmea, Fortis, ING, Nationale Nederlanden, SNS
ICT: Computer Associates, Fujitsu, Getronics, Hewlett Packard, IBM, Microsoft, Symantec
Media: Quote, RTL, Reed Business, Wolters Kluwer
Retail: Bol.com, Dixons, Mediamarkt
Travel: KLM, P&O nedlloyd
Government: Gemeente Utrecht, Ministerie van Binnenlandse Zaken, Ministerie van Justitie

Wilbert Pot’s Contact Settings

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• career opportunities
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• new ventures
• job inquiries
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• reference requests
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