Whitney Shaw

Current

• Project Manager - Social Media at Clockwork Active Media Systems

Past

• Digital & Social Media Coordinator at McNally Smith College of Music
• IT/Online Communications Director at Stophouse
• Marketing Coordinator at McNally Smith College of Music

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Education

• Walden University
• McNally Smith College of Music

Recommended

6 people have recommended Whitney

Connections

107 connections

Industry

Online Media

Whitney Shaw’s Summary

- Social Marketer
- Experience in new media planning and implementation

- Specializes in music, entertainment, and education, with a strong grasp on the net generation (18-28)

- Experience building online interaction among members of large-scale communities, niche communities and growing communities

- Ability to execute successful campaigns and creating a complete social media strategy.

- Ability to understand the voice of a company and respond to community questions and concerns.

- Focused on changing marketing and communication models using new technologies in the digital ecosystem.

Whitney Shaw’s Specialties:

- Content Strategy
- Interactive & Social Media Strategy
- Video & Audio Podcasting
- Website planning & implementation
- Educational Faculty Support
- Organic Search Optimization
- Sponsored Search Marketing

Whitney Shaw’s Experience

• Project Manager - Social Media

  Clockwork Active Media Systems

  (Privately Held; Marketing and Advertising industry)

  November 2009 — Present (2 months)

  In addition to managing projects I also work with Clockwork's social media efforts, and The Geek Girls Guide.

• Digital & Social Media Coordinator

  McNally Smith College of Music

  (Educational Institution; Higher Education industry)

  October 2006 — October 2009 (3 years 1 month)

  If it's online, and has to do with McNally Smith College, I probably had something to do with it. I currently update content on the main mcanllysmith.edu site, as well as maintain and manage all the social media outlet for the college, produce much of the video material associated with the college, and administer our online learning environment.

• IT/Online Communications Director

  Stophouse

  (Music industry)

  April 2008 — September 2009 (1 year 6 months)

• Marketing Coordinator

  McNally Smith College of Music

  (Educational Institution; 51-200 employees; Higher Education industry)

  October 2006 — January 2008 (1 year 4 months)

Whitney Shaw’s Education

• Walden University

  BS , Instructional Design , 2009 — 2012 (expected)

• McNally Smith College of Music

  2004 — 2005

Additional Information

Whitney Shaw’s Interests:

technology, computers, websites, internet, web optimization, music, education, social media

Whitney Shaw’s Groups:

Minnesota Internet Marketers Association (MIMA)

•    eMarketing Association Network
•    South By Southwest (SXSW)
•    Minnesota Interactive Marketing Association (MIMA)
•    INTERACTIVE GROUP
•    New Music Industry
•    Moodlers Online
•    i612: Minneapolis-Saint Paul Area Interactive Media Community
•    McNally Smith College of Music
•    McNally Smith Alumni
•    McNally Smith Staff & Faculty

Whitney Shaw’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch