Steve Hoffman

Current

President and CEO at Hoffman Marketing Communications, Inc. in Morgan Hill, CA
Writer and Consultant: Electric Power Industry at Hoffman Marketing Communications, Inc.

Past

Energy Planning Engineer at Potomac Electric Power Company in Washington D.C.
Energy Analyst at Weyerhaeuser Company in Federal Way, WA

Education

Stanford University
Stanford University
Western Reserve Academy

see less...

Recommended

40 people have recommended Steve

Connections

171 connections

Industry

Writing and Editing

Websites

Steve Hoffman’s Summary

Steve Hoffman is president, CEO, and founder of Hoffman Marketing Communications, Inc. – a firm that specializes in writing white papers for technology clients. Over its 24-year history, Hoffman Marketing Communications has written white papers for over 60 technology clients around the world.

Under his direction, Hoffman Marketing Communications has gained a widely recognized reputation for providing high quality writing services, on time, and within budget constraints in a broad range of high-tech industries. Steve is responsible for development of his firm's highly successful virtual "green" business model, adopted in 1999, in which highly talented senior writers are recruited nationally and work full-time from their homes.

For 24 years, Steve has combined a technical engineering background with an understanding of business issues and technologies for high-tech companies to create marketing materials on complex topics. His award-winning deliverables appear in the form of marketing brochures, white papers, newsletters, fact sheets, case studies, trade journal articles, reports, and other types of documents, as well as Web site content.

Steve has personally authored over 50 technology and business white papers, and is a recognized expert in this field. In addition to specific publication services, he has planned and managed end-to-end publication programs; advised on publication needs; and tailored publications to particular clients.

Steve is the #2 most recommended writer/editor (out of 10,000+) on LinkedIn.

Steve Hoffman’s Specialties:

White paper writing, marketing white papers, technology white papers, information security, information technology, electric power writing, smart grid writing, stimulus package proposal writing

Steve Hoffman’s Experience

President and CEO

Hoffman Marketing Communications, Inc. in Morgan Hill, CA

(Writing and Editing industry)

1985 — Present (24 years )

Founded, developed, and operates a successful entrepreneurial firm that specializes in providing writing services to high technology companies.

• Acting as President and CEO, developed the company from one initial client to a firm that typically provides services to 15 clients at a time.

• Responsible for high-level management of corporate marketing, new business development, and corporate strategic planning.

• Acts as final decision maker in areas of hiring, office management, financial management and budgeting, IT system management, and corporate contracts/alliances.

• After establishing a thriving energy/utilities business area, successfully launched a diversification into the highly competitive and technically challenging business area of information technology writing, which now represents about 75% of the services the firm provides.

• Supervises a team of 10 employees and contractors, while also providing writing and consulting services directly to clients.
Writer and Consultant: Electric Power Industry

Hoffman Marketing Communications, Inc.

(Writing and Editing industry)

1985 — Present (24 years )

Steve Hoffman has been providing high quality writing services to clients in the electric power industry continuously for 24 years in the following areas:

• Power delivery (smart grid, advanced metering infrastructure)
• Power market design
• Fossil power generation (advanced coal, distributed generation)
• Renewable power generation (wind, solar, biomass)
• Energy storage (compressed air energy storage, batteries)
• Global climate change and sustainability
• Carbon capture and carbon sequestration
• End use (energy efficiency, demand response)
• Electric transportation (plug-in hybrid EVs, infrastructure)
• Regulatory issues (NERC CIP, Energy Policy Act of 2005)

Hoffman serves utilities, independent system operators (ISO)/regional transmission organizations (RTOs), software developers, consulting firms, member-based organizations, non-profit organizations, service providers, and others. Hoffman delivers:

• Marketing communications (brochures, case studies, fact sheets)
• Technical communications (white papers, trade journal articles)
• Technical reports (100-300 pages)
• Proposals to obtain funding (e.g., stimulus package and other federal and state programs)
Energy Planning Engineer

Potomac Electric Power Company in Washington D.C.

(Public Company; Utilities industry)

1984 — 1985 (1 year )

• Performed a wide range of business and technical planning analyses for the electric power company that serves the nation's capital and parts of Virginia and Maryland.
• Acted as a key member of an in-house consulting group, conducting analyses that supported the activities of rate analysts, capital project planners, customer program analysts, operations engineers, financial analysts, and high-level executives.
• Gained practical awareness of the key business and technical issues that investor-owned utilities face
• Supervised a small staff, while working with teams to complete analyses
Energy Analyst

Weyerhaeuser Company in Federal Way, WA

(Public Company; WY; Paper & Forest Products industry)

1982 — 1983 (1 year )

• Conducted a range of analyses for forest products industry leader, focusing on ways to enhance energy efficiency in operations
• Rotated through various assignments to address need for reduction in energy consumption across pulp and paper, as well as sawmill operations (forest products firms are among the most energy intensive industries)
• Recommended changes in operations to management

Steve Hoffman’s Education

Stanford University

M.S. , Mechanical engineering , 1981 — 1982

Emphasis in applied thermodynamics and energy studies

Activities and Societies:

Drummer and Stanford Band staff, Leland Stanford Junior University Marching Band (LSJUMB)
Stanford University

B.S. , Mechanical engineering , 1977 — 1981

Activities and Societies:

Drummer and Stanford Band staff, Leland Stanford Junior University Marching Band (LSJUMB)
Western Reserve Academy

1975 — 1977

Additional Information

Steve Hoffman’s Websites:

Steve Hoffman’s Interests:

white papers, lead generation, information security, smart grid, technology marketing, trail running, playing basketball, model railroading, reading science fiction, exploring the San Francisco Bay Area with my daughter