Joel White

Current

Senior Marketing Coordinator at Johnson & Wales University

Past

Audience Development Manager at CFO Publishing Corp.
Sports Editor at SportsTicker
Circulation/Merchandising Manager at Boston Phoenix

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Education

The College of Saint Rose

Connections

90 connections

Industry

Marketing and Advertising

Websites

Joel White’s Summary

Marketing executive with a proven record of accomplishment in planning and leading comprehensive marketing strategies in support of business goals and objectives. Strong skills in all aspects of direct marketing (email, online, print and telemarketing). I’m a team-oriented individual with the proven ability to manage multiple projects at once. Strengths include communicating with management, vendors, and internal departments to coordinate overall marketing efforts.

Joel White’s Specialties:

Email marketing, direct mail, telemarketing, internet marketing, marketing strategies using online social networking, list rental, budgeting, analysis, customer retention and acquisition in B-to-B print and online publishing.

Joel White’s Experience

Senior Marketing Coordinator

Johnson & Wales University

(Educational Institution; Higher Education industry)

January 2009 — Present (7 months)

Manage and direct the admissions marketing brochure production schedule. Develop marketing materials for prospective students and their parents, educators, alumni, and internal and external contacts
Oversee the direct marketing mailing bids, including vendor selection and mailing schedule; facilitates and maintains relationships with external mail house vendors. Develop and monitor the university admissions marketing budget.
Audience Development Manager

CFO Publishing Corp.

(Publishing industry)

November 1998 — November 2008 (10 years 1 month)

• Acquired and retained the largest controlled financial executive subscriber database in the U.S.
• Developed and managed all aspects of direct marketing including email marketing, postal marketing and telemarketing. I managed these campaigns to completion, which includes budgeting, scheduling, deploying and tracking the results.
• Implemented the subscriber website to dramatically cut costs of subscriber acquisitions. This includes pre-populating address fields and one page subscription forms.
• Researched and developed new procedures to increase list rental revenue.
• Strong knowledge of email marketing – HTML design, new acquisition campaigns to lists like the WSJ, Business Week, Fortune, Forbes, etc., complete analysis of results, oversee multiple Google calendars used for internal email marketing campaigns, testing of subject and creative designs.
• Developed strong, effective vendor relationships in areas like telemarketing, direct mail, list rental and email services.
Sports Editor

SportsTicker

(Public Company; 51-200 employees; Sports industry)

1997 — 2001 (4 years)

• Sports statistician for minor league baseball, hockey and basketball.
• Wrote daily recaps that are distributed to media outlets like ESPN and USA Today.
Circulation/Merchandising Manager

Boston Phoenix

(Privately Held; 51-200 employees; Newspapers industry)

June 1996 — November 1998 (2 years 6 months)

• Responsible for overseeing the distribution, marketing, promotions, and billing for accounts in New England
• Add new retail accounts to increase circulation at stores such as CVS, Brooks, Shaws and Stop n' Shop
• Monitor sales for existing accounts with field visits.