David Taylor

Current

• Founder and Managing Partner at the brandgym

Past

• Group Board Director - Brand Strategy at Added Value
• European Marketing Manager at Sarah Lee
• Brand Manager at Procter & Gamble UK

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Education

• INSEAD
• Loughborough University

Recommended

3 people have recommended David

Connections

201 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog

David Taylor’s Summary

Founder and Managing Partner of the brandgym. Helps teams create an inspiring brand vision, and action plans to turn this into growth. Now a network of 8 senior coaches who work with companies including Tesco, Coca-Cola, T-Mobile, Unilever, Danone, Cadbury and the BBC.

Named as one of the world's leading 50 marketing thinkers by the CIM, and elected a fellow if The Marketing Society. Author of 5 books on branding (the brandgym, brand stretch, brand vision, Where's the Sausage? and Grow the Core (Jul08)). Also writes one of Europe's top 10 branding blogs, www.brandgymblog.com

Goal is to grow the brandgym from current 8 to 20 partners, each of whom runs their own consulting business, but shares a common brand, methodology, culture and ambition: to be the world's leading authority on brand-led growth.

Also, looking for more ways to "monetise" the brandgym brand and its IP

David Taylor’s Specialties:

Brand-led growth: brand vision to action, brand architecture, brand portfolio strategy

David Taylor’s Experience

• Founder and Managing Partner

  the brandgym

  (Partnership; 1-10 employees; Marketing and Advertising industry)

  January 2002 — Present (6 years 10 months)

  Brand coach helping teams create an inspiring vision for their brand, and action plans to turn it into growth

• Group Board Director - Brand Strategy

  Added Value

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  January 1994 — December 2001 (8 years)

  Co-founder and Joint Managing Director of Added Value Paris

• European Marketing Manager

  Sarah Lee

  (Public Company; 10,001 or more employees; Textiles industry)

  January 1993 — December 1993 (1 year)

  In charge of marketing, yes its true, male underwear (the Hanes brand)

• Brand Manager

  Procter & Gamble UK

  (Public Company; 10,001 or more employees; Consumer Goods industry)

  September 1987 — December 1991 (4 years 4 months)

  Brand Manager on Head & Shoulders shampoo, following roles on Vidal Sasson and Clearasil

David Taylor’s Education

• INSEAD

  MBA, 1992 — 1992

• Loughborough University

  1st Class, Mechanical Engineering, 1983 — 1987

Additional Information

David Taylor’s Websites:

• My Company
• My Blog

David Taylor’s Groups:

•    P&G Alumni Network Association
•    (Daily updated) >2650 Fast Moving Consumer Goods Specialists. ( FMCG CPG )
•    the brandgym network

David Taylor’s Honors:

Named as one of the world's leading 50 marketing thinkers of today by the CIM
Fellow of the Marketing Society

David Taylor’s Contact Settings

Interested In:

• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch