Bill Chamberlin

Current

Principal Consultant - Social Insights Practice and HorizonWatch Community Leader at IBM
Principal Market Analyst, IBM Strategy at IBM

Past

Senior Marketing Manager - Global Sectors / Solutions Marketing at IBM
Senior Market Insights Manager at IBM
Market Management Reengineering Consultant at IBM

Sales Manager at IBM
Area Advisory Staff Analyst at IBM
Advisory Client Sales Representative at IBM
Account Systems Engineer/Manufacturing Industry Specialist at IBM

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4 more...

Education

Northwestern University - Kellogg School of Management
University of Illinois at Urbana-Champaign - College of Business
Prospect High School

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Recommended

6 people have recommended Bill

Connections

246 connections

Industry

Information Technology and Services

Websites

Bill Chamberlin’s Summary

Bill is a Principal Consultant on IBM’s Corporate Marketing & Communitications team. Please note that here on LinkedIn Bill's comments are his own and he is not speaking on behalf of IBM.

In 2009, Bill is part of a Social Media Insights practice. This new practice for extracting business insights and value from social media marketing and online communities. It will propose a point of view on how IBM should approach the social media/'communities space', which tools and platforms it should use, and what strategic decisions it should consider. It will become a center for advising, and in some cases directly managing, IBM's involvement with and value-extraction from the new social media.

Throughout the last 10 years at IBM, Bill has worked with internal CHQ Strategy clients in the support of strategic research projects on emerging business opportunities. Most of the work involves research, analysis and reporting on emerging trends and business opportunities that will impact IBM in the future.

Bill joined IBM in 1981 as a Systems Engineer and worked in Customer Sales and Sales Management positions until the early 1990’s. The last ten years, Bill has devoted much of his time to helping IBM develop a view into the future, by creating and leading an internal IBM community called HorizonWatch. The 1800 member community is interested in understanding future customer business issues/trends and how that might translate into growth opportunities for IBM. Bill supports the community with a daily blog, conference calls, and community jam sessions.

Bill has a Masters of Management (1995) with a concentration in marketing and management strategy from Kellogg Graduate School of Management (Evanston, Illinois. Bill is an avid golfer, enjoys fitness activities, and reading. He lives with his wife and his two daugh-ters in Palatine, Illinois.

Note: Bill's comments/discussions here are his own views and not necessarily the views of of IBM.

Bill Chamberlin’s Specialties:

Research of emerging trends, technologies, and business issues.

Community building, blogging, social computing

Bill Chamberlin’s Experience

Principal Consultant - Social Insights Practice and HorizonWatch Community Leader

IBM

(Public Company; Information Technology and Services industry)

February 2009 — Present (10 months)

This new practice will develop a strategy, methods and best practices for extracting business insights and value from social media marketing and online communities. It will propose a point of view on how IBM should proceed in the social media, which tools and platforms it should use, and what strategic decisions regarding social media marketing it should consider. It will become a center for advising, and in some cases directly managing, IBM's involvement with and value-extraction from social media marketing programs..
Principal Market Analyst, IBM Strategy

IBM

(Public Company; IBM; Information Technology and Services industry)

January 2001 — Present (8 years 11 months)

* Researched and authored numerous analysis reports and presentations on various emerging markets for senior executives, including In-Silico Simulation Technology, Intelligent Transportation Systems, Cloud Computing and Virtual Worlds.
* Founded internal IBM HorizonWatch Community, which has 2000 members. Providing members with content on emerging business and technology trends.
* Author of internal HorizonWatch blog which today is one of the top 5 most popular internal IBM blogs.
* Led implementation of 7 professional communities within IBM Market Insights function. Served as community leader of two of them.
* Early adopter of Web2.0 social networking tools and virtual world collaboration tools. Conducted training sessions for all MI professionals
* Developed Portfolio Analysis models for emerging businesses.
Senior Marketing Manager - Global Sectors / Solutions Marketing

IBM

(Public Company; IBM; Information Technology and Services industry)

January 1998 — December 2000 (3 years )

Had three related roles during this time period
1) 1998 - Internal Marketing Consultant to Industry Marketing and Sales Teams. Assisted new divisional VP of Marketing. Led division's “Marketing Effective-ness and Efficiency” reengineering work effort from task force through implementation phases.
2) 1999 - Internal Marketing Management Consultant for Financial Services Sector. Facilitated business planning & strategy workshops for Financial Markets, Retail Banking, and Insurance marketing teams.
3) 2000 - IBM Sales & Distribution Americas Marketing Manager. Coordinated marketing execution for Industry Sectors and Solution teams across the entire Americas geography. Member of IBM's Americas Marketing Board and Divisional Industry / Solutions Marketing Board.
Senior Market Insights Manager

IBM

(Public Company; Information Technology and Services industry)

May 1995 — December 1997 (2 years 8 months)

Managed three teams during this period.
1) A global Market Insights team for IBM industry organizations in banking, financial markets, insurance, and energy/utilities. My team researched, analyzed, and developed market insights for IBM's business strategy in these vertical markets and facillitated business planning/strategy sessions. These sessions drove the development of marketing and sales programs within these industries.
2) A market insights team assigned to our new (at the time) Global Services business unit.
3) A Business Transformation team that developed and deployed new process documentation, tools, career roadmaps, classes for IBM's Marketing processes. This team taught marketing classes to IBM organizations worldwide.
Market Management Reengineering Consultant

IBM

(Public Company; 10,001 or more employees; IBM; Nanotechnology industry)

June 1993 — December 1995 (2 years 7 months)

Led an international team of business process reengineering consultants. Designed and documented IBM's marketing processes. Delivered over 1000 pages of documentation including roles, activities, process flowcharts, methodologies/tools, and recommendations on implementation steps necessary to transform all marketing within IBM.
Sales Manager

IBM

(Public Company; Information Technology and Services industry)

January 1990 — December 1992 (3 years )

Managed 16 IBM and Business Partner sales representatives. Designed and implemented new channels strategy to market and sell information technology products and services in a small business territory covering 300 customer accounts.
Area Advisory Staff Analyst

IBM

(Public Company; IBM; Information Technology and Services industry)

January 1989 — December 1989 (1 year )

Managed sales plan for 27 offices. Analyzed $2 billion (1989) geographic market for information technology products and services. Developed new area-wide branch office business planning process and taught the process to all area branch managers.
Advisory Client Sales Representative

IBM

(Public Company; IBM; Information Technology and Services industry)

January 1986 — December 1988 (3 years )

Developed / maintained relationships with new & existing clients. Achieved IBM's highest sales award - the Golden Circle.
Account Systems Engineer/Manufacturing Industry Specialist

IBM

(Public Company; IBM; Information Technology and Services industry)

January 1981 — December 1985 (5 years )

Sold / installed IBM systems and manufacturing application software to small and medium businesses. Taught classes. Achieved APICS's CPIM level. Achieved highest IBM SE award (National Director).

Bill Chamberlin’s Education

Northwestern University - Kellogg School of Management

MBA , Marketing and Management Strategy , 1992 — 1995

Completed evening MBA program (while working full time) with a concentration in Marketing and Management Strategy.
University of Illinois at Urbana-Champaign - College of Business

Bachelor of Science , Finance with Accounting emphasis , 1976 — 1980

Received Bachelor of Science degree in Finance with Accounting emphasis.

Activities and Societies:

Alpha Delta Phi fraternity
Prospect High School

High School , 1975 — 1977