Audience-first communications professional and association-builder
Exeter, United Kingdom
- Current
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- Communications Director at Health Care Without Harm Europe
- Past
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- Communications Advisor at Various Companies (Self-employed)
- Fundraising Advisor at Nadace VIA
- Campaign and Media Support at Health Care Without Harm Europe
4 more...
- Education
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- University of St. Andrews
- University of Leeds
- Connections
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18
connections
- Industry
- Civic & Social Organization
- Websites
Paul Whaley’s Summary
"It's your audience, stupid!" I love beating up on me-first communications - it sounds simple, but surprisingly few people really understand it's all about what your audience can hear you say, not what you want to say to them.
At the moment, I'm working on strategies for raising HCWHE's profile, finding new partners and strengthening the relationships between members in the association.
Paul Whaley’s Specialties:
communications strategy; copy writing; organisational development; change management
Paul Whaley’s Experience
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Communications Director
Health Care Without Harm Europe
(Environmental Services industry)
January 2008 — Present (1 year 7 months)
I am responsible for the overall communications strategy for HCWHE, looking at our key audiences, what are our key messages and who needs to present them in order for us to achieve our objectives.
I produce our newsletter and annual report, edit our website, organise workshops and seminars, identify and manage relationships with various stakeholders, manage our photo library; many of these I created after joining HCWHE.
As part of senior management I also work with the Executive Director on developing HCWHE's strategy, and work with members on developing projects congruent with that strategy while setting the ground for grant applications.
