Walter Feigenson

Current

• Personal Branding Advisor at BrandingMyself.com
• Chief Operating Officer - COO at SilveradoPress.com

Past

• General Manager at Financial Visions, Inc.
• Operations Manager at OnBalance, Inc.
• Vice President Marketing & Sales at Kivera, Inc.

• VP Marketing & Sales at ClariNet Communications Corp
• Director of Marketing at Jandel Scientific
• Vice President Marketing & Sales at Frecom Communications
• Director of dBASE Future Products at Ashton-Tate
• Vice President Marketing at MicroPro International
• Director Productivity Products at Sorcim
• Product Manager at Comshare
• Marketing Director at Coopers & Lybrand

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Education

• New York University - Leonard N. Stern School of Business
• New York University - Leonard N. Stern School of Business

Recommended

13 people have recommended Walter

Connections

301 connections

Industry

Internet

Walter Feigenson’s Summary

Experienced senior manager and consultant in operations, product management, marketing, and sales for top software, wireless, and Internet companies.

Managed sales, marketing, support, and development with up to 15 staff members at several startups and early-stage high-tech companies; developed loyal teams by hiring carefully and treating employees with respect and dignity.

Delivered award-winning products on-budget and on-schedule at Coopers & Lybrand, Ashton-Tate, MicroPro, Sorcim, and other high tech companies; mentored inexperienced product visionaries; encouraged highly-focused sales and marketing efforts.

Currently teaching professionals and job seekers to understand how personal branding can help their careers.

Walter Feigenson: wfeigenson@yahoo.com

Walter Feigenson’s Specialties:

C-Level Marketing, Sales, Operations, Web2.0, Social Networking, Personal Branding, Public Speaking

Walter Feigenson’s Experience

• Personal Branding Advisor

  BrandingMyself.com

  (Internet industry)

  December 2008 — Present (1 year )

  Personal Branding for people who want to optimize their Internet presence.

• Chief Operating Officer - COO

  SilveradoPress.com

  (Internet industry)

  March 2008 — Present (1 year 9 months)

  We are experts in Internet marketing for financial services firms. We have a proven track record of success, and now offer ongoing services, many of them free, to help you grow your business online:
  * Free, ongoing webinars on Internet marketing and how to use Social Networking for your practice
  * Personal and corporate branding courses
  * Instructions for easy steps you can take yourself
  * Low-cost programs if you don't have the time to do it yourself
  * eBooks

• General Manager

  Financial Visions, Inc.

  (Public Company; 11-50 employees; Internet industry)

  August 2006 — March 2008 (1 year 8 months)

  General Manager for provider of websites and marketing services to financial professionals.
  • Managed turn-around of 12-person company; served as CEO with full hiring, firing, and financial responsibility; doubled customer subscription rate.
  • Rebuilt marketing, sales, and back office functions; built development group; added and personally managed Asterisk-based phone system; initiated sales and support Webinars.

• Operations Manager

  OnBalance, Inc.

  (Computer Hardware industry)

  2001 — 2006 (5 years )

  Ran operations for independent computer retail store that served individuals and small businesses.

• Vice President Marketing & Sales

  Kivera, Inc.

  (Privately Held; 51-200 employees; Information Technology and Services industry)

  1999 — 2001 (2 years )

  MapQuest competitor in location-based services field.
  • Led team in procuring $19.8 million second round; business development efforts resulted in buy-out offers from InfoSpace and Yahoo.
  • Managed 3 directors; hired and trained staff for Sales and Business Development, Product Management, Strategic Relations, Marketing, and Customer Support.
  • Led drive into wireless, telematics, and web markets; guided staff that closed $100k-$500k deals with AT&T, Sprint, AAA, DENSO, Auto Club of SoCal, and Sun Microsystems.

• VP Marketing & Sales

  ClariNet Communications Corp

  (Privately Held; 11-50 employees; Online Media industry)

  1995 — 1999 (4 years )

  The first supplier of commercial content on the Internet, and the Internet's largest online newspaper.
  • Negotiated lead position on Netscape home page; negotiated contracts with Christian Science Monitor, AFP, AP, and UPI; maintained 100% growth rate (to $4 million) at 6% pretax profit.
  • Served as key member of IPO and M&A team; presenter on road show; created business plans for VCs; led integration efforts after ClariNet was acquired by Individual, Inc.

• Director of Marketing

  Jandel Scientific

  (Privately Held; 51-200 employees; Computer Software industry)

  1993 — 1995 (2 years )

  Developer of software for scientists, including SigmaPlot.
  • Led staff of 9 in $8 million software company; managed $2 million marketing budget for advertising, PR, and direct mail effort that was fueled by profitable prospecting.
  • Overhauled logo system; created highly profitable bundle of 3 top products, which led to integration of entire product line; won featured spot in Microsoft Windows promotion

• Vice President Marketing & Sales

  Frecom Communications

  (Public Company; 11-50 employees; Computer Hardware industry)

  1991 — 1992 (1 year )

  Developed and sold branded low-cost fax/modems.

• Director of dBASE Future Products

  Ashton-Tate

  (Public Company; 501-1000 employees; Computer Software industry)

  1988 — 1991 (3 years )

  • Led team of dBASE V product managers.
  • Upgraded MultiMate, the No. 2 word processing program; launched PowerStep NeXT spreadsheet.
  • Acquired and launched Control Room, which won a PC MAG Best of 1990 award.

• Vice President Marketing

  MicroPro International

  (Public Company; 51-200 employees; Computer Software industry)

  1985 — 1987 (2 years )

  MicroPro acquired my company, Newstar Software, and we turned NewWord into WordStar 4 (then 5, 6, and 7).
  • Helped turn NewWord into WordStar 4; upgrade sales set industry sales record.
  • Served as chief strategist and company spokesman in written media and TV; helped increase sales 33% in less than one year, which led to quadrupled stock price.

• Director Productivity Products

  Sorcim

  (Computer Software industry)

  1983 — 1985 (2 years )

  Developer of SuperCalc, the industry's 2nd spreadsheet, which was bundled with Osborn computers.
  
  As Director, Non-Retail Sales:
  • Managed staff of 14 in independent business unit; had profit responsibility for OEM, international, government, and educational sales.
  
  As Marketing Manager, Productivity Software
  • Managed SuperCalc and SuperProject on-schedule releases; primary trade press liaison; SuperCalc was runner-up for PC Mag Product of the Year in 1986.
  • Prototyped windowing software suite that predated Windows.

• Product Manager

  Comshare

  (Public Company; 501-1000 employees; Telecommunications industry)

  1981 — 1983 (2 years )

  Managed Coopers & Lybrand’s AICPA software library; developed plan to migrate company from timesharing to microcomputers.

• Marketing Director

  Coopers & Lybrand

  (Partnership; 10,001 or more employees; Accounting industry)

  1978 — 1981 (3 years )

  • Wrote documentation for and helped manage development of financial planning product.
  • Introduced the product in the US, Canada, and France; trained CPAs to do “what-if” analysis before spreadsheets made these techniques ubiquitous.

Walter Feigenson’s Education

• New York University - Leonard N. Stern School of Business

  MBA , Computer Applications , 1976 — 1982

  School of Commerce, BS 1969
  Graduate School of Business, MBA 1982

  Activities and Societies:

  Photo Editor of school newspaper and yearbook.

• New York University - Leonard N. Stern School of Business

  BS , Marketing, Psychology , 1965 — 1969

  Activities and Societies:

  Photo Editor of school yearbook and newspaper.

Additional Information

Walter Feigenson’s Interests:

Technology, practical uses of Social Networking, public speaking, helping smart people figure out how to use collaborative tools and manage their personal brands.

Walter Feigenson’s Groups:

SVASE, LinkSV, CPC Job Connections, Experience Unlimited

•    SVASE
•    CSIXConnect
•    Arbita CyberSleuths
•    Executive Suite
•    Link Silicon Valley, LLC
•    On Startups - The Community For Entrepreneurs
•    Linked:HR (#1 Human Resources Group)
•    PricewaterhouseCoopers (PwC) employees and alumni
•    Ashton-Tate Alumni (FATE LIST)
•    NYU Stern School of Business
•    Personal Branding Network
•    Linking Northern California
•    LinkedIn Groups Product Forum
•    Startup Specialists
•    JibberJobber - Career Management
•    MarketingProfs
•    Beverage Business Group
•    Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
•    Pleasant Hill Chamber
•    Top Recommended People
•    Star:Candidate for Hire
•    Linked Local Brentwood CA
•    Strategic Marketing Web 2.0 UCBE Alumni

Walter Feigenson’s Honors:

Repeat speaker at CPC Job Connections, and Experience Unlimited. Guest speaker at Financial Executives Networking Group and ASTD. Personal Branding class at CA EDD in Concord.
Beta Gamma Sigma International Honor Society.

Walter Feigenson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch