Innovator | Strategist
Washington D.C. Metro Area
- Current
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- Director, Digital Ministry at American Bible Society
- Past
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- Consultant at National Geographic and Ethics Resource Center
- Membership Director at National Recreation and Park Association
- Sr. Account Manager at Crosswalk.com, Inc.
- Owner at Wennermarketing
- Insights Program Manager at MCI
- Education
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- Missouri State University
- Imperial College London
- Recommended
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8 people have recommended Scott - Connections
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219
connections
- Industry
- Internet
- Websites
Scott Wennermark’s Summary
Business development professional delivering strategies, partnerships, and pragmatic marketing solutions that advance an organization's mission and bottom line. Expertise in the nonprofit and for profit sectors. Continuous learner with a bias for action.
Relationship and team oriented with a proven consultative approach to problem solving. Consulted with various companies in the internet/media, association, telecommunications, hospitality, ministry, financial industries. Negotiated and directed 92 successful alliances and recruited 1,540 online marketing affiliates.
Scott Wennermark’s Specialties:
* Business Development
* Research & Market Analysis
* New Product, Partnership & Program Development
* Contract Negotiation & Vendor Management
* Marketing Strategy & Business Planning
* Online Strategy & Consulting
* Business Process Reengineering
Scott Wennermark’s Experience
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Director, Digital Ministry
American Bible Society
(Non-Profit; Non-Profit Organization Management industry)
January 2005 — Present (4 years 11 months)
• Directs digital business development, market research, and pilot testing of new initiatives and strategies—pioneered first ABS affiliate marketing program, user generated content strategy, and a mobile marketing concert initiative that consistently averages a 51% response rate.
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Consultant
National Geographic and Ethics Resource Center
(Non-Profit; Non-Profit Organization Management industry)
August 2003 — December 2004 (1 year 5 months)
• Recruited and managed over 1,100 affiliate marketing partners for National Geographic's online store—increased affiliate program sales by $245,390 (363% increase over previous year).
• Developed, launched, and managed Ethics Resource Center’s “Leaders On Ethics” filming project—successfully recruited and interviewed CEO’s of Fortune 500 companies speaking out about ethics in the workplace. -
Membership Director
National Recreation and Park Association
(Non-Profit; 51-200 employees; Recreational Facilities and Services industry)
2002 — 2003 (1 year )
• Managed profitable $1.5M membership department for transitioning association. Responsible for member services, affinity programs, and marketing vendors. Member of senior management team with three direct reports.
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Sr. Account Manager
Crosswalk.com, Inc.
(Internet industry)
July 1999 — September 2001 (2 years 3 months)
• Responsible for 26 online business partnerships. Managed top-tier partners (largest contract value $3.1M). Primary point of contact cultivating relationships from pre-sale negotiation to post-sale implementation, expansion, and renewal. Member of senior management team with three direct reports.
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Owner
Wennermarketing
(Marketing and Advertising industry)
January 1995 — January 1999 (4 years 1 month)
Advanced organizational growth through development and execution of strategic initiatives. Organizations served included Prison Fellowship Ministries, Faith in the Family International. The Internet Society, Membership Services Inc., Salomon Smith Barney, and William C. Pflaum Association Management Company.
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Insights Program Manager
MCI
(Public Company; MCIP; Telecommunications industry)
August 1992 — October 1994 (2 years 3 months)
• Managed 34 telemarketing sales professionals. Awarded MCI Regional Top Sales Supervisor Award.
• Promoted to manage corporate headquarters Insights program for second largest telecommunications provider. Insights served as incubator for new ideas and a successful communication channel between field operations and headquarters executives. Awarded MCI Commendation Award for Insights program successes.
Scott Wennermark’s Education
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Missouri State University
BS , Organizational Communications , 1986 — 1990
Minor Criminal Justice
- Activities and Societies:
- Delta Chi Fraternity
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Imperial College London
Criminal Justice 1990
Additional Information
Scott Wennermark’s Websites:
Scott Wennermark’s Interests:
Adventure, tennis, golf, canoeing, hiking, mountain biking, and life long learning
Scott Wennermark’s Groups:
Product Marketing and Development Association, Christian Business Men's Committee (CBMC), and American Society of Association Executives.
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Greater Washington D.C. Chapter of PDMA (DC / MD/ VA) -
Nonprofit Technology Network (NTEN) -
Pragmatic Marketing Alumni -
280 Group: Product Management & Product Marketing -
Alliances & Channels Friends (Partnership, Strategic Alliances, Business Development) -
Bright Ideas & Entrepreneurs -
Sustainable Brands -
Partnership Marketing Alliance
Scott Wennermark’s Honors:
Pragmatic Marketing Certified
Earned “MCI Commendation Award” for Insights Program efforts and “Top Sales Supervisor Award” as an MCI Sales Supervisor.
Scott Wennermark’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
