Scott Wennermark

Scott Wennermark

Intrapreneur (http://en.wikipedia.org/wiki/Intrapreneurship)

Washington D.C. Metro Area

Current
  • Director at American Bible Society
Past
  • Sr. Consultant at Ethics Resource Center (Wennermarketing Contract)
  • Affiliate Marketing Consultant at National Geographic Society (Wennermarketing Contract)
  • Membership Director at National Recreation and Park Association
  • Sr. Account Manager at Crosswalk.com, Inc.
  • Insights Program Manager at MCI
Education
  • Missouri State University
  • Imperial College London
Connections
159 connections
Industry
Internet
Websites

Scott Wennermark’s Summary

Business and partnership development professional who converts industry best practices into win-win strategies and pragmatic marketing solutions in order to advance an organization's mission and bottom line. Negotiated, managed, and directed 92 organizational partnerships and more than 1,500 online marketing affiliates.

Team oriented with a proven approach to problem solving demonstrated by a 17 year track record of success. Continuous learner with a bias for action. Expertise in the nonprofit and for profit sectors.

Scott Wennermark’s Specialties:

* Contract Negotiation & Partnership Development
* Market Research & Competitive Analysis
* Marketing Strategy & Strategic Business Planning
* New Product & Program Development
* Web Strategy
* Project Management
* Business Process Reengineering (BPR)


Scott Wennermark’s Experience

  • Director

    American Bible Society

    (Non-Profit; 51-200 employees; Internet industry)

    January 2005Present (3 years 7 months)

    • Conducts best practice research and converts key learning(s) into strategic plans and pragmatic solutions for $400M, 190-year old nonprofit.
    • Directs pilot testing of new initiatives and strategies—currently designing mobile marketing and recording artist partnership strategy.
    • Founder and director for ABS' first social networking initiative (www.sysn.org)—customer blog quantifies new ABS mission statement, gathers real time feedback, produces new online content, and creates donation incentive products.

  • Sr. Consultant

    Ethics Resource Center (Wennermarketing Contract)

    (Non-Profit; 1-10 employees; Program Development industry)

    October 2003December 2004 (1 year 3 months)

    • Developed, launched, and managed ERC’s “Leaders On Ethics” filming project—successfully recruited and interviewed CEO’s of Fortune 500 companies speaking out about ethics in the workplace.

  • Affiliate Marketing Consultant

    National Geographic Society (Wennermarketing Contract)

    (Non-Profit; 5001-10,000 employees; Broadcast Media industry)

    August 2003January 2004 (6 months)

    • Recruited and managed over 1,100 affiliate marketing partners for National Geographic's online store—increased affiliate program sales by $245,390 (363% increase over previous year).

  • Membership Director

    National Recreation and Park Association

    (Non-Profit; 51-200 employees; Recreational Facilities and Services industry)

    20022003 (1 year)

    • Managed profitable $1.5M membership department for transitioning association. Responsible for member services, affinity programs, and marketing vendors. Member of senior management team with three direct reports.

  • Sr. Account Manager

    Crosswalk.com, Inc.

    (Public Company; 51-200 employees; AMEN; Internet industry)

    July 1999September 2001 (2 years 3 months)

    • Assessed and structured online business partnerships. Directed three staff and all activities relating to media companies' Marketing, Business Development, Public Relations, and Customer Service Departments. Member of senior management team with three direct reports.

  • Insights Program Manager

    MCI

    (Public Company; 10,001 or more employees; Telecommunications industry)

    August 1992October 1994 (2 years 3 months)

    • Managed 34 telemarketing sales professionals. Awarded MCI Regional Top Sales Supervisor Award.
    • Promoted to manage corporate headquarters Insights program for second largest telecommunications provider. Insights Program served as incubator for new ideas and a successful communication channel between field operations and headquarters executives. Awarded MCI Commendation Award for Insights Program efforts.


Scott Wennermark’s Education

  • Missouri State University

    BS, Organizational Communications, 19861990

    Minor Criminal Justice

    Activities and Societies:
    Delta Chi Fraternity
  • Imperial College London

    Criminal Justice 1990


Additional Information

Scott Wennermark’s Websites:

Scott Wennermark’s Interests:

Tennis, golf, technology, canoeing, hiking, mountian biking, and life long learning

Scott Wennermark’s Groups:

Product Marketing and Development Association, National Recreation and Park Association, Christian Business Mens Committee (CBMC), and American Society of Association Executives,

  •    Washington D.C. Chapter of PDMA member
  • Pragmatic Marketing Alumni member
  •    Christian Business Leaders Network member
  •    Marketing Communication member
  •    Social Media Today member

Scott Wennermark’s Honors:

Pragmatic Marketing Certified

Earned “MCI Commendation Award” for Insights Program efforts and “Top Sales Supervisor Award” as an MCI Sales Supervisor.


Scott Wennermark’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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