Wendy Rosen

Wendy Rosen

The American Made Show (Founder)

Location
Baltimore, Maryland Area
Industry
Program Development

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Wendy Rosen's Overview

Current
  • Founder at American Made Alliance
  • Founder at American Made Alliance
  • Founder at Arts Business Institute
Past
  • Publisher at American Style Magazine
  • Founder at American Made Alliance
  • Publisher at Niche Magazine
Education
Connections

500+ connections

Websites

Wendy Rosen's Summary

Wendy Rosen is the leading advocate for the “Made in America” movement. Through her writings and workshops, Rosen has mentored thousands high design micro-enterprises start-ups for nearly 30 years.

As founder of the American Made Alliance, Rosen advocates for more than 100,000+ micro-enterprise artist studios and 15,000 retail stores specializing in American made products.

In 1981, Rosen produced the first "Made in America" trade show, the Buyers Market of American Craft, which quickly became one of the Top 200 trade shows in America. Rebranded as the American Made Show in 2013, the event moves to Washington DC January 2015.

Rosen's best-selling book, Crafting as a Business, is known as the "studio start-up bible" for artisans providing a step-by-step guide from product development to profit.

Rosen's “Crafting an American Style,” a PBS documentary traces the evolution of crafts from their humble origins to their contemporary status as works. The film has aired in 75 PBS markets.

Realizing that consumers needed a source for all things American made, Rosen launched AmericanStyle magazine, a resource for quality limited edition American designer products in the categories of jewelry, art glass, teapots, fiber art, baskets, sculpture, furniture and ceramics. A second publication, NICHE magazine, connects luxury retailers with the finest Made in the USA and Canada gifts and decorative art objects available coast to coast.

Honors:
Baltimore Business Journal
Daily Record "Maryland's Top 100 Women".
US Chamber of Commerce "Blue Ribbon Award".
Gifts & Decorative Accessories Magazine "Top Gifted Women"
Contemporary Designer Jewelers Council "Advocate of the Year"

The American Made Alliance is a 501c6. Through its projects and partnerships, the group strives to new markets for American made products, protect the authenticity, prevent fraud and inform legislators and consumers about the importance of supporting American Made.

Specialties

Shop local expert, consumer trends expert, Luxury products and arts marketing. Made in America, Made in Canada, arts travel, cultural tourism, arts economic and sustainable community development. Magazine publishing, trade show production. Made in USA. Handmade in America, Wholesale Crafts, Craft Art, Fine Art, Shop Local, Microenterprise development.

Wendy Rosen's Experience

Founder

American Made Alliance

January 2005Present (9 years 9 months) National

Founded in 2005, the American Made Alliance serves the interests of 125,000 professional independent craft studios and 20,000 retail businesses providing a 14 billion dollar contribution to the US economy.
The American Made Alliance is a 501c(6) trade association engaged in advocacy efforts supporting the start-up and growth of micro-enterprise in the professional craft sector in urban and rural communities throughout the United States.
Through its campaigns, projects and partnerships, the American Made Alliance strives to open new market opportunities for American made products, preserve the authenticity of American Made, prevent fraud regarding country of origin and inform legislators and consumers about the importance of the economic impact of supporting American Made.
Through it’s position papers, advocacy and consumer awareness projects, the American Made Alliance strives to impact public policy and trade legislation. In addition, the association seeks to define a national agenda that supports and benefits all who depend on the creative arts for their livelihood.

Founder

American Made Alliance

2001Present (13 years)

Public Policy, tracking legislation

Founder

Arts Business Institute

1994Present (20 years)

The Arts Business Institute (501-c3) provides professional and aspiring artists with practical business strategies for studio artists and creative entrepreneurs in all media and materials. Arts Business Institute workshops are designed to provide each individual artist with a step-by-step plan for success. Unlike other small business workshops, every ABI workshop provides artists with specific business tools unique to the needs of artists and their creative minds.
www.ArtsBusinessInstitute.org

Publisher

AmericanStyle & Niche Magazines

1988Present (26 years)

AmericanStyle covers arts travel and art object collecting.
Niche Magazine covers the business of art for art dealers, jewelry stores and luxury retailers.

Founder

American Made Show (formerly The Buyers Market)

August 1981Present (33 years 2 months) Phila to Washington D.C. Metro Area in 2015

The Rosen Group’s central mission is to provide American and Canadian artists with opportunities and guidance to grow their business and compete in the global marketplace. The company accomplishes this mission through its trade show, three arts publications and its non-profit trade association.

The American Made Show (formerly the Buyers Market of American Craft) is the nation's largest wholesale trade show for high design quality products and artworks. NICHE magazine trade magazine for progressive retailers. AmericanStyle magazine (1994) is the exclusive arts lifestyle publication for enthusiasts, collectors and travelers. The American Made Alliance (2005), the non-profit arm of The Rosen Group, founded to protect and preserve the American Craft marketplace. www.AmericanCraft.com

Privately Held; 11-50 employees; Arts and Crafts industry

1981Present (33 years)

Wholesale trade shows for artists and gallery owners.
Art magazines for collecting, gallery and studio management.
Arts economic development.

Publisher

American Style Magazine

19942009 (15 years)

The mission of AmericanStyle magazine is to inform art collectors and craft enthusiasts about the significance of handmade objects of art. Launched in 1994 by The Rosen Group, AmericanStyle magazine editorial features focus on everything from designer jewelry and art glass to collectible teapots, art furniture and sculptural ceramics. Hundreds of arts festivals, gallery exhibitions and museum events are listed in the Datebook section of each issue.

Through AmericanStyle readers enjoy the eclectic lifestyles of artists, the elegant homes of craft collectors and features about "the art of creative living."

City arts tours and small arts walk features in AmericanStyle magazine promote awareness of the economic and aesthetic contributions that art and craft bring to our homes and community. Each year cities compete to be included in AmericanStyle magazine's Top 25 Arts Destinations edition.
www.AmericanStyle.com

Founder

American Made Alliance

20052008 (3 years)

The American Made Alliance is a 501c(6) trade association engaged in advocacy efforts supporting American craft artists and Made in America initiatives.

Through its campaigns, projects and partnerships, the American Made Alliance strives to inform public policy and trade legislation. In addition, the association seeks to define for legislators and others a national agenda that supports and benefits all who depend on the creative arts for their livelihood. www.AmericanMadeAlliance.Org

Publisher

Niche Magazine

September 19862008 (22 years)

Niche Magazine (1988) is a trade publication featuring the best practices of retail management.

Readers include art dealers, jewelry stores, interior designers, craft galleries, guild & museum shops and fine boutiques.

Each issue reveals the latest tips and secrets of local marketing strategies, advertising, promotion, customer service and display strategies for art galleries and retailers promoting contemporary American crafts.

The magazine supports organizations and individuals involved in sustainable economic practices and green retailing.
www.NicheMag.com

Author

Crafting As A Business

19982007 (9 years)

Currently out of print. To purchase a copy go to www.Amazon.com

Privately Held; 11-50 employees; Arts and Crafts industry

19942006 (12 years)

For a copy go to www.Amazon.com

Executive

Baltimore Magazine

Privately Held; 11-50 employees; Publishing industry

March 1978March 1979 (1 year 1 month)

Advertising Sales

Wendy Rosen's Publications

  • Crafting As A Business

    • Sterling
    • January 2000
    Authors: Wendy Rosen

    From Amazon.com: Turn your hobby into a profitable business. This oversize, all-color reference by the creator of the National Buyers Markets of American Crafts and publisher of American Style is filled with firsthand success stories, and dozens of practical worksheets. See how to develop and design your product, outline business plans, deal with copyright, find your likely customer, price correctly, interpret trends, and create publicity.

  • American Style Magazine

    • Baltimore, Maryland
    • September 1990
    Authors: Wendy Rosen, Hope Daniels

    AmericanStyle is a full-color, quarterly consumer magazine focused on contemporary craft, craft collectors and the artists who create studio craft art. Launched in 1994 by The Rosen Group, AmericanStyle provides art lovers with valuable collecting, interior design and display ideas, focusing on everything from designer jewelry and art glass to collectible teapots, art furniture and sculptural ceramics. Those who travel with the arts in mind will find hundreds of art festivals, gallery exhibitions and museum events in the Datebook listings, Datebook Previews and Arts Travel sections.

  • Niche Magazine

    • Baltimore, Maryland
    Authors: Wendy Rosen

    Published by The Rosen Group, NICHE magazine was founded for the purpose of connecting art galleries and craft retailers with the finest wholesale crafts, handmade gifts and decorative art objects made in artist studios throughout the United States and Canada.

    Each full-color issue of NICHE offers creative business strategies for fine art galleries and craft art retailers. From start-up tips to established art gallery business success stories, NICHE provides qualified retailers with the hottest tips and best practices in art retailing and arts community development.

    In each quarterly issue of NICHE, more than 300 artists offer their craft artworks for wholesale volume purchase. In addition, hundreds of top craft studios offer their works in our magazine’s on-line “Art Search” catalog.

    Each year NICHE sponsors The NICHE Awards, the highest recognition for both production and limited-edition craft works made in the United States and Canada. The NICHE Awards ceremony is held each February at the Pennsylvania Convention Center in Philadelphia, in conjunction with the Buyers Market of American Craft.

Wendy Rosen's Skills & Expertise

  1. Art
  2. Social Networking
  3. Small Business
  4. Blogging
  5. Non-profits
  6. Public Speaking
  7. Advertising
  8. Facebook
  9. Fundraising
  10. Craft
  11. Contemporary Art
  12. Creative Writing
  13. Publications
  14. Arts Administration
  15. Galleries
  16. Sculpture
  17. Nonprofits
  18. Leadership
  19. Museums
  20. Fashion
  21. Art Exhibitions
  22. Start-ups
  23. Magazines
  24. Entrepreneurship
  25. Sustainable Development
  26. Creative Entrepreneurship
  27. New Business Development
  28. Sustainable Tourism
  29. Sustainable Business
  30. Published Author
  31. Community Building
  32. Trade Shows
  33. New Urbanism
  34. Independent Film
  35. Consulting
  36. Fine Art
  37. Curating
  38. Publishing
  39. Social Media
  40. Books
  41. Drawing
  42. Creative Direction
  43. Film
  44. Editorial
  45. Social Media Marketing
  46. Community Development
  47. Community Outreach
  48. Management
  49. Entertainment
  50. Copywriting

View All (50) Skills View Fewer Skills

Wendy Rosen's Education

AmericanTech Univ, Central Texas

BS, General, Psychology

19751976

University of Florida

Bachelor of Science (B.S.), Art Education

19731974

Activities and Societies: Gator Guard, Army ROTC Affiliated Women's Group,

Wendy Rosen's Additional Information

Websites:
Interests:

Public Policy, Micro-Economics, Mentoring, Arts & Culture, Gardening, Sailing the Chesapeake Bay, Writing, Sustainable Economics, Entrepreneurship, Arts Marketing,

Groups and Associations:

Arts Business Institute Americans for the Arts Art Alliance for Contemporary Glass AmericanMade Alliance American Craft Council Baltimore Hebrew Congregation Clayworks, Baltimore Craft Emergency Relief Fund Democratic Leadership Council Florida Society of Goldsmiths Florida Craftsmen Fuller Museum James Renwick Alliance Handweavers Guild of America International Association of Exhibition Executive Magazine Publishers of America Mint Museum of Art Surface Design Association US Chamber of Commerce Visionary Art Museum Watershed Center for the Ceramic Arts Women in the Arts Museum Womens Jewelry Association Womens Leadership Forum DNC

Honors and Awards:

US Chamber of Commerce -Blue Ribbon Small Business
Top 100 Women Owned Businesses in Maryland -The Daily Record
Top 200 Tradeshows in America -Tradeshow Week Magazine
Arts Business Institute Board -Founder Award
Craft Emergency Relief Fund Board -Award
ADJC American Designer Jewelers Council -Advocate of the Year Award

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