Wendy Soucie

Wendy Soucie

Global Social Business Strategy | B2B eBusiness @ParkerHannifin | Scaling Social--Digital Marketing | Engineer & Cyclist

Cleveland, Ohio (Cleveland/Akron, Ohio Area)
Mechanical or Industrial Engineering

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Wendy Soucie's Overview

  • Global eBusiness Social Media Manager | Social Media Strategy | Social Business Training at Parker Hannifin
  • USA Marketing Representative via Wendy Soucie Consulting at SDTools
  • Society3 Academy (Previously Social Media Academy) Palo Alto, CA
  • UW Madison - SBDC
  • Disney Institute - Professional Development
  • Disney Institute - Professional Development
  • Social Media Academy
  • Integrated Alliances LinkedIn Trainer Certification
  • Sales Performance International
  • Sales Management Training
  • St. Paul's Academy
  • Concord High School

500+ connections


Wendy Soucie's Summary

I don't connect with logos! My Social links at XeeMe.com/wendysoucie. Please complete your profile before you request a connection.

My background in technical products, manufacturing, distribution and professional services gives me a unique set of qualifications for my current role. Together with other members of the Center of Excellence (COE) Global eBusiness team, I support Global Digital Marketing Strategy. I focus on inbound marketing, corporate Brand, PR, social currency, social business, social recruiting and social selling. As the internal expert on social media, I champion overall business strategy through the use of social media to build relationships and connect with new audiences. Developing, monitoring and evaluating social media technologies across all businesses and markets that enhance a global digital strategy is a key role. Specialist at working with cross functional teams while integrating social media with business goals.

Diverse business selling & development experiences: consulting services, marketing, IT, digital marketing, accounting, technology, architectural, engineering, & environmental; distribution, manufacturer’s representatives, technical integrators, OEMs, & Fortune 200 manufacturers.

Keynote, training & workshops to internal teams, professional groups, corporations & public. Topics cover social selling, branding, marketing, social business strategy, social product development, social recruiting, tool selection, governance, policy, & social media strategy. LinkedIn and Slideshare are my favorites to train.

Co created two social media organizations with sell out crowds each month and national level speakers. Effective at creating strategic buzz campaigns with a broad global network.

Avid bicyclist, League certified cycling instructor, identical twin, xc skier.


Social Media Strategy, SocialCRM, Social Media Guidance, Social Media Audits, Social Media Plan, Social Product Development, Social Recruiting, Social Media Tool, Internet Marketing, Linkedin, Training, Facebook, Twitter, Business Development, Technical Sales, Marketing, Research, Public Speaking, BrandPR, Inbound Marketing, Social Media Optimization (SMO),Social Business, Digital Strategy, Group Collaboration, eBusiness, Social Media Engagement, Community Management, Blogging

Wendy Soucie's Skills & Expertise

  1. Sales
  2. Business Development
  3. Marketing
  4. Online marketing
  5. Social Media Marketing
  6. Social Business Relationship Building
  7. B2B Marketing
  8. Trainer
  9. Speaker
  10. Social Media Strategy Development
  11. LinkedIn
  12. Slideshare
  13. Online Marketing
  14. Online Journalism
  15. Product Development
  16. Social product development
  17. Sales Engineering
  18. Public Speaking
  19. Social Media
  20. E-business
  21. Inbound
  22. Social Business
  23. Marketing Strategy
  24. Lead Generation
  25. Social Networking
  26. Event Planning
  27. Digital Marketing
  28. B2B
  29. consultative sales
  30. event management
  31. event planning
  32. tradeshow planning
  33. tradeshow marketing
  34. individual training
  35. CRM Software
  36. Facebook
  37. video blogging
  38. tradeshow management
  39. Campaign Management
  40. social press release
  41. Blogging
  42. Consultative Selling
  43. B2B2B
  44. Corporate Social Media
  45. Technical Product Sales
  46. Technical Sales Presentations
  47. certified social media consultant
  48. Social Media Strategist
  49. Consultants
  50. Event Management

View All (50) Skills View Fewer Skills

Wendy Soucie's Publications

  • Build COOL Cars With Local Motors | CoCreation and Social Product Development

    • Wendy Soucie Consulting
    • August 23, 2011
    Authors: Wendy Soucie

    Interview with Local Motors about car micro-factories and co-creation business models.

  • The social media strategy question?

    • Wendy Soucie Consulting
    • June 14, 2011
    Authors: Wendy Soucie

    The social media strategy question: To build a social media strategy, or suffer the confusion of mindless tactical efforts, that is the question. In the business to business (B2B) space, social media strategy, content strategy and action plans are used interchangeably, but should they be? Are you confused over these terms yourself?

  • For B2B Social Media Managers: To ReTweet or Share? That is the Question!

    • Wendy Soucie
    • September 5, 2012
    Authors: Wendy Soucie

    More and more B2B companies are finally getting themselves organized, drafting governance policies, creating social media guidelines and adding staff to build social business strategy. Employees of all kinds with various roles want to help. For publicly held companies, this creates both a boon and a risk scenario when it comes to sharing other peoples content. And, while we understand you are getting everyone trained on how to behave on social media for the company, what happens with those active “personal” accounts you may or may not know about?

Wendy Soucie's Experience

Global eBusiness Social Media Manager | Social Media Strategy | Social Business Training

Parker Hannifin

May 2012Present (2 years 5 months) Cleveland/Akron, Ohio Area

USA Marketing Representative via Wendy Soucie Consulting


January 2011Present (3 years 9 months)

Wendy Soucie's Honors and Awards

  • Select National Speaking and Keynote Engagements (partial list)


    Jody and Joan InBusiness Radio WTDY, Carol Koby – Radio Interview, Carleen Wild – NBC15 Madison – Guest TV Interview, Christine Bellport – NBC 15 Madison TV Interview, Marc Vaillancourt – The Conversation Hub, Social Media Academy – Knowledge Series, Social Media Academy – Product Management and Social Media, society3- Social Product Development- Faculty, Business Education Partnership, Social Media Tools Week – Social Media Academy, NIATx UW-Madison Focus Group, American Marketing Association, American Advertising Federation Wisconsin, Ad Federation Central Minnesota, Sales and Marketing Executives, SCORE.org, Greater Madison Area Chamber of Commerce – Business Expo, Association for Women in Communications, American Paving Concrete Association, Association for Accounting Marketing – Wisconsin, Accelerate Madison, Business Connections of Greater Madison, Tempo International, Rotary International, Central Wisconsin Social Media Conference, US Indoor Sports Association Conference, Project Management Institute – Professional Development Conference, Social Tec World, National Bicycle Tour Directors Conference, Wisconsin Counties Association, Midwest Social Media Conference, Commercial Brokers Group, Alliant Energy Center – Exhibitor Series, Business Women’s Expo, Future Lifestyles Conference, Mattel/American Girl Human Resource Summit, Wisconsin Specialty Cheese Institute, Electric Power Research Institute – Technology Women’s Network, Waukesha County Business Alliance, SAE International - Social Product Development-Faculty, APEC Wisconsin

Wendy Soucie's Projects

Wendy Soucie's Volunteer Experience & Causes

  • Volunteer Experience

    • Weight Room Supervisor, Spinning Instructor

      • Health

      After all, I am there anyway in the morning. Those years of college sports and national travel should be good for something

    • Committee Member

      Activate Lodi
      • Health

      Our local organization is dedicated to educating our community on healthy living, wellness, fitness, and safety. We organize a half-marathon run, a triathlon, wellness fair, bike rodeo, and raise money for youth activities.

    • VP

      Columbia County Silent Sports Committee
      • Economic Empowerment

      This committee was formed initially to coordinate efforts for all county communities on the USBR State 30 Bike route to come through Columbia County Wisconsin due to the economic benefits of eco tourism. We have expanded our view to include hiking, walking, running, biking, kayaking, canoeing and all combinations of silent sports. I have initiated an online action to map all bike routes, provide narration and images leveraging social media channels to expand our visibility for people to come to our county.

    • Social Media Committee Chair

      Madison Horizons Rotary Club
      • Disaster and Humanitarian Relief
      August 2011 present (3 years 2 months)

      Currently Social Media Community Manager for Club. Includes website, Facebook & YouTube sites. I provide education to the members of my club to help them navigate social media on behalf of Rotary activities.

    • Social Media Committee Member | Facebook Community Manager

      Rotary International District 6250
      • Health
      August 2011 present (3 years 2 months)

      I help administer the Facebook Page for the District 6250, provide articles and advice on social media use at a club level, coordinate and implement the Rotary District 6250 wide social media strategy efforts with a strategic plan, training and implementation. Tools are Facebook, LinkedIn, Blogging, Images and Video. Helping to improve communication across the District.

    • Program Chair | Social Media Lead | LinkedIn Group Manger

      PDMA WI Chapter - Product Development and Management Association
      • Science and Technology
      January 2009 present (5 years 9 months)

      Product Development and Management Association is an international association for product development professionals with diverse disciplines such as engineering, industrial design, marketing, market research, product management and project management. I participate as a member and Program Chair of the Wisconsin Chapter and an International Member. I am a member of the national committee for marketing and social media.

    • Co-manager | Social Media Program Chair | Community Manager | Blogger

      Social Media Breakfast Madison
      • Education
      May 2009 May 2012 (3 years 1 month)

      Social Media Breakfast Madison is part of a national organization started in 2007 and located in over 40 cities across the USA. In Madison we focus on education, caffeine and networking at morning meetings that are sponsored by area businesses. We have a speaker or panel each month. We meet the 3rd Wednesday of each month and have a LinkedIn Group, a Facebook page, and on Twitter @smbmad. I was the local founder of the Madison group along with Marivic Valencia. We grew the group from 15 to 150 people selling out in 24-48 hours with each meeting. We brought Ford, Spacesaver, Organic Valley, American Family, Rotary International to speak.

    • LCI Bicycle Safety Instructor

      League of American Bicyclist
      • Health
      April 2012 present (2 years 6 months)

      Certified instructor to teach bike safety to kids and adults.

  • Volunteer Interests

    • Causes I care about:

      • Education
    • Organizations I support:

      • League of American Bicyclists
      • League Certified Bicycle Safety Instructor
      • Ohio City Bike Coop

Wendy Soucie's Certifications

  • Certified Social Media Consultant/Strategist

    • Social Media Academy, Palo Alto CA
    • July 2009
  • IA LinkedIn Certified Trainer

    • Integrated Alliances
  • Social Media and Product Development - Faculty

    • Social Media Academy
    • January 2011
  • Advanced Social Media Strategist

    • Society3.com (formerly Social Media Academy, Palo Alto)
    • October 2012
  • League Certifield Instructor - Bicycle Safety

    • League of American Cyclists
    • April 2011
  • Hootsuite Certified Professional, Enterprise

    • Hootsuite.com
    • 2013

Wendy Soucie's Education

Society3 Academy (Previously Social Media Academy) Palo Alto, CA


Grade: Certified

UW Madison - SBDC


Disney Institute - Professional Development


Disney Institute - Professional Development


Social Media Academy


Integrated Alliances LinkedIn Trainer Certification


Sales Performance International


Sales Management Training


St. Paul's Academy


Grade: High School

Concord High School

Wendy Soucie's Additional Information


Volunteering, Activate Lodi, silent sports, biking, spinning, bike touring, hiking, running, swimming, soccer, audio books, basketry, wool rug making, writing, book reviews, blogging, public speaking, saving natural and open area green space, ice age trail, IAT, Lake Wisconsin, New Hampshire, AMC, Old Man of the Mountains, LodiValleyNews

Groups and Associations:

Product Development and Management Association,PDMA,Sales and Marketing Executives Madison,SME-Madison,American Advertising Federation,AAF Madison,Madison Area Business Consultants,MABC,Rotary International,RI,Madison Horizons Rotary Club,Paul Harris Fellow,District 6250 Rotary,Madison Area Service Club Committee (2009 & 2010 Chairman),Toastmasters International,Toastmasters Risers From the West Club,TI,Ice Age Trail, IAT,Lodi Chapter,Ice Age Trail Alliance,IAT, Friends of Scenic Lodi Valley,Westpoint Township Outdoor Space and Natural Area Planning Committee,Wisconsin Bike Federation,WI Bike Fed,Lodi Bike Group,Frunners Running Club,Social Media Breakfast Madison,SMB Madison(Co-Manager), Social Media Club of Madison, Madison SMC(Chair 2011), Social Media Academy, XeeMe, League of American Cyclists, Bike Safety LinkedIn,Facebook,Youtube,Delicious,Digg,Xeesm,Twitter,Plaxo,Slideshare,Flickr,Google,Picassa,Wordpress, Blogspot,Social Media Academy,Skype,SocialCRM,End Result Marketing

Honors and Awards:

YMCA Multipurpose Volunteer of the Year 2007
Top Ten Salesman of the Year Award, Purchasing Magazine 1983
Named to Faculty for Social Media Academy 2011

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