LinkedInWendy Hoenkamp MA
Wendy Hoenkamp MA

Wendy Hoenkamp MA

Aandacht, connectie & actie op het internet

Utrecht Area, Netherlands
Online Media
  1. Webby With a Cause,
  2. De Connectors,
  3. RNTC - Radio Netherlands Trainining Centre
  1. ASN Bank,
  2. Gemeente Den Haag,
  3. MVO Nederland
  1. Utrecht University
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Webby With a Cause

Webby With a Cause


– Present

View full profile



I have 7 years of work experience in new media, internet campaigning, web strategy and web editing.

Examples of campaigns I worked on:

Groene Sint (Green Santa) campaign (Oxfam Novib, 2009):
Responsibility: together with a colleague responsible for the online results.
Results: 100.000 participants and 60.000 new followers on social media. Five of the largest supermarkets changed to fair trade chocolate.

Voor Oranje, Tegen Aids campaign (Oxfam Novib, 2010):
Responsibility: responsible for the online results.
Results: 70.000 participants on social media and 40.000 new followers. Minister Koenders allocated budget to aids prevention in developing countries.

I assist non-profits in creating a professional and convincing appearance online. I can help you get more supporters to like your organization and who want to stay involved through your online media. I work in web editing, webcare, social media management and determining functional requirements of online campaigns. I also offer quickscans and feedback on your online presence. Contact me if I can help you with anything!

Specialties: Online campaigning, open data, new media, social media, innovation, sustainability, web copy, web care, community management.



Webby With a Cause
– Present (2 years 6 months)

Co Owner

De Connectors
– Present (9 months)

Social media manager (freelance)

RNTC - Radio Netherlands Trainining Centre
– Present (11 months)Hilversum

Co-founder and blogger

– Present (1 year 11 months)Amsterdam Area, Netherlands


Dutch Cowgirls
– Present (4 years 10 months)

Adviseur Voor de Wereld van Morgen (freelance)

ASN Bank
(1 year 4 months)

Ontwikkeling wiki e-participatie (freelance / projectbasis)

Gemeente Den Haag
(1 year)

Adviseur online marketing (freelance / projectbasis)

MVO Nederland
(3 months)

Hostess and barista

De Veldkeuken
(1 year 2 months)Utrecht Area, Netherlands

Community Manager (freelance / projectbasis)

Samenwerkende Kinderfondsen
(3 months)

Trainer crowdfunding (freelance / projectbasis)

Clean Clothes Campaign
(1 month)

Trainer social media (freelance / projectbasis)

(1 month)

Consultant online communications (freelance / projectbasis)

(2 months)

Founding committee

World Sustainability Fund
(less than a year)

Speakers Committee member

(6 months)

Translator (freelance / projectbasis)

MVO Nederland
(7 months)

Translator (freelance)
(1 month)

Voorlezer (vrijwilliger)

Platform VoorleesExpress
(7 months)

Consultant online marketing & communication

Tam Tam
(1 year 2 months)

Interactive Campaigner

Oxfam Novib
(2 years 8 months)


Goodies Media & Awareness BV
(8 months)

Organising Committee

CSR Chicks
(1 year 2 months)

Web editor and analyst (volunteer)

(5 months)

Web editor

Noordervliet Media BV
(9 months)


Women in Europe for a Common Future
(2 months)

Mac Specialist

Apple Premium Reseller
(1 year 4 months)


Creative Commons (Knowledgeland)
(4 months)


  1. English

    Native or bilingual proficiency
  2. Dutch

    Native or bilingual proficiency
  3. Spanish

    Elementary proficiency

Honors & Awards

Silver SpinAward

Spin Awards

For the content of the online campaign 'Rudo en Ollie'.

Gold Certificate

Apple Europe



Het kabinet wilde in 2010 bovenop de al aangekondigde bezuinigingen, nóg meer snijden in de budgetten voor ontwikkelingssamenwerking. Dit zou betekenen dat juist de allerarmsten in de wereld de dupe zouden worden. Dit pikten we niet. Genoeg = genoeg was een actie van meer dan 40 ontwikkelingsorganisaties. Ik was verantwoordelijk voor de webcare en zat in het social media team dat ik tijdens de actiedag aanstuurde.

Team members:

MySocialMedia trainingen(Link)

Ontwikkeling en faciliteren van MyWorld trainingsprogramma, onderdeel 'MySocialMedia'.

Team members:

KNCV - Online marketing

Team members:

iFabrica - Development Social Media Strategy(Link)

Development of social media Strategy.

Team members:

Young Designers United - Online advies(Link)

Strategy and Facebook ads.

Team members:

Gemeente Den Haag - WTHX online marketing(Link)

Online marketing of WTHX hackathon / think-tank. Founded by the Municipality of The Hague.

Team members:

Consumentenbond - Campagneplan Vrije Artsenkeuze


  • Social Media
  • New Media
  • Sustainability
  • Online Marketing
  • Web 2.0
  • Blogging
  • Editing
  • Writing
  • Non-profits
  • Social Networking
  • Social Media Marketing
  • Content Management
  • Copywriting
  • Consultancy
  • Dutch
  • User Experience
  • HTML
  • Concept Development
  • Facebook
  • Campaign Creation
  • Campaign Management
  • Panels
  • Twitter
  • Social Media Consulting
  • Campaign Strategies
  • Online Campaign...
  • Digital Innovation
  • Campaigns
  • English
  • Marketing Communications
  • Magazines
  • Nonprofits
  • Online Communications
  • Marketing
  • Corporate Communications
  • Corporate Social...
  • Internal Communications
  • E-campaigns
  • See 23+  See less


Utrecht University

MA, New Media Studies

MA degree with merit

Utrecht University

BA, Language and Culture Studies

Specialization in American Studies

University of New Hampshire

Student Exchange, American Studies

Spring semester. Classes: Medical Anthropology (A), African American culture of the 20th century (A-), Survey of American Music (A+)

Karel de Grote College


CSR Chicks, Oxfam Novib Doenersnetwerk

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