Wendy Ackland

Current

Director/Owner at BurntToast® Marketing

Connections

18 connections

Industry

Marketing and Advertising

Websites

Wendy Ackland’s Summary

With more than 10 years experience in professional marketing practice, my background is varied and crosses several industries.

Most notably, I have been employed as Marketing Strategist with News Limited's The Cairns Post (where I discovered my passion for analytics), and was first introduced to media as Sales and Promotions Coordinator for the TEN Network, based in Cairns.

I have gained extensive public relations and community experience in the Not-For-Profit and Health sectors, and managed the sales process for the Cairns port of Australian air Express (a national logistics company).

I now own and operate BurntToast® Marketing, an agency that specialises in marketing strategy and data interpretation for small business. The business was founded in 2007 and provides tailored and professional marketing services to a range of industries.

AIMM, B.Mtkg, AMAMI CPM

Wendy Ackland’s Specialties:

Data analysis and interpretation, market research, strategic planning, corporate branding, email marketing strategy

Wendy Ackland’s Experience

Director/Owner

BurntToast® Marketing

(Market Research industry)

November 2007 — Present (2 years 1 month)

We specialise in marketing strategy and use our insights to build successful, tactical brands for our clients. We know that marketing is much more than just advertising and this is reflected in the plans that we create.

Business Services:

- strategic marketing plans
- data-driven, consumer-based marketing
- web analytics and online business strategy
- email marketing (strategy and design)
- freelance marketing management

Our Community Values:

We believe in supporting the communities in which we work. So in August 2008 we teamed-up with another Cairns business - Paws Outdoors - to provide food and other necessities to the Young Animal Protection Society in Cairns. All product is sourced from Cairns' locally owned PETstock outlet, who provide food to us at or below wholesale cost. For our part, we donate 3% of all our invoice totals to the cause.

Additional Information

Wendy Ackland’s Websites:

Wendy Ackland’s Interests:

Working with others to achieve success, health & fitness, travel

Wendy Ackland’s Groups:

Australian Institute of Management (AIM), Australian Marketing Institute (AMI), Institute of Analytics Professionals of Australia (IAPA), UniSA Alumni Network, Cairns Chamber of Commerce