Wendi R.W. McGowan wmcgowan@wendistry.com

Current

CEO at Wendistry, LLC

Past

Chief Marketing Officer, Editor in Chief at re:d, Regarding Dallas Media
Financial Advisor at UBS Wealth Managment / Park Cities Financial
Executive Director, IT Services Practice at ConsulttUs Group, Inc.

National Director, Consulting Solutions Marketing at PSINet, Inc.
CEO at MWIGroup

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Education

The University of Texas at Austin

Recommended

3 people have recommended Wendi R.W.

Connections

204 connections

Industry

Marketing and Advertising

Websites

Wendi R.W. McGowan wmcgowan@wendistry.com’s Summary

Wendi R W McGowan has over 16 years experience in launching new businesses, marketing consulting, executive-level management, business intelligence, and revenue generation planning. She has built and sold two of her own businesses, served as a board director or in-the-trenches advisor to five startups, and invested in over fifty startups. Wendi has consulted to Fortune 500 firms and over seventy-five startups. She is a published author and sought-after panelist.

She began her career before graduating from The University of Texas at Austin with a BA in Economics by founding an independent marketing and business development consulting company called MWIGroup in 1990. She led this company for 10 years, first as CMO and then as CEO, subsequently converted it to a web site design and e-marketing company, and finally, sold it to a local ISP that became Internet America in January, 2000.

Over the past 6 years, Wendi has held various senior marketing management and business development consulting positions with firms such as UBS Wealth Management, PSINet, Texas Instruments, La Quinta, and Gold’s Gym International.

Wendi R.W. McGowan wmcgowan@wendistry.com’s Specialties:

strategic business planning, brand development and market positioning, competitive analysis, go-to-market planning, identity and messaging, strategic integrated marketing, customer acquisition strategy, publishing, consumer promotions, online media, event marketing, tv broadcasting, public speaking, DIY media (blogging, podcasting)

Wendi R.W. McGowan wmcgowan@wendistry.com’s Experience

CEO

Wendistry, LLC

(Privately Held; 1-10 employees; Management Consulting industry)

March 2007 — Present (1 year 8 months)

"A CEO's GPS"
Building a company is a demanding journey full of twists and turns, dead ends, and lost compasses. Wendistry leads business owners and entrepreneurial executives through the demanding “where do we want to be” decisions.
- Corporate Strategy
- Strategic Business Planning
- Market Analysis and Competitive Overview
- Brand Development and Market Positioning
- Customer Acquisition Strategy
- Business Development and Channel Management
- Product / Service Offerings and Capabilities
- New Initiative Planning and Program Management
- Turnaround Strategy
- Leadership & Peopling
- Public Relations
- Board Advisory Service
Chief Marketing Officer, Editor in Chief

re:d, Regarding Dallas Media

(Privately Held; 1-10 employees; Media Production industry)

February 2005 — February 2008 (3 years 1 month)

In March 2005, PrimeDemographics, Inc. launched its first business unit, a media property called re:d, Regarding Dallas Magazine. www.redmagonline.com

Inspiring its readers through things of beauty, uplifting experiences, and life expanding dreams, re:d is a sense of place and a source of aspiration to the "Social Professional" of Dallas. When they look at their peers, they see themselves. They take pride in their achievements. They stretch for a greater urban lifestyle.

Readers will look to re:d for being “in the know” on where to go, what to do, who to see, and how to be seen on the scene in Dallas.
Financial Advisor

UBS Wealth Managment / Park Cities Financial

(Public Company; 10,001 or more employees; Investment Management industry)

June 2002 — July 2004 (2 years 2 months)

Financial Advisor with the third largest investment bank in the world concentrating on financial solutions for business owners-- asset-based lending and corporate cash management.
Executive Director, IT Services Practice

ConsulttUs Group, Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

May 2001 — May 2002 (1 year 1 month)

Promoted, sold, and led practice to focus on specialized business plan strategy and marketing needs of IT clients by providing outsourced marketing services. Reported to President of firm. Developed in-depth marketing and business execution strategies for clients in technology, e-commerce, software, manufacturing, semiconductor, consumer products/services, and financial services industries. Led client sales meetings to enlighten C-level executives about the benefits of outsourcing strategic marketing, brand development and media management needs, the importance of staying focused on their business’ core competencies, and the cost savings of outsourcing.
National Director, Consulting Solutions Marketing

PSINet, Inc.

(Public Company; 10,001 or more employees; Information Technology and Services industry)

March 2000 — May 2001 (1 year 3 months)

Directed and managed twelve business units of Consulting Solutions through entire strategic sales planning and marketing process from initial market analysis and business plan to creating collateral, web design, sales toolkits for sales force, and e-marketing newsletters and customer-facing activities to support business growth objectives.
CEO

MWIGroup

(Privately Held; 51-200 employees; Marketing and Advertising industry)

December 1990 — January 2000 (9 years 2 months)

Created and built sales, marketing, and media management agency providing strategic business solutions to increase market share and brand visibility for consumer products and retail clients. Conceived and expanded company from 2 to 75 employees with 8 direct reports. Evaluated and calculated clients' market share, sales channels, and customer relationship management techniques for expansion and improvement possibilities. Recommended and coordinated new marketing and sales options both on the Web and on the street.

Wendi R.W. McGowan wmcgowan@wendistry.com’s Education

The University of Texas at Austin

BA, Economics, 1987 — 1991

Additional Information

Wendi R.W. McGowan wmcgowan@wendistry.com’s Websites:

Wendi R.W. McGowan wmcgowan@wendistry.com’s Interests:

New business connections, contacts, and ideas; interesting technology; business ideas; blogging; investing; writing; the symphony; the pleasure of wine; collecting emerging artists; and traveling