Experienced and highly skilled Public and Media Relations communications professional
Greater Detroit Area
Experienced and highly skilled Public and Media Relations communications professional
Greater Detroit Area
More than 25 years experience in communications; 15 years experience in graphic design; CDC Certified and certified trainer in Crisis Communications.
Seeking freelance and contracual opportunities.
CDC Certified and certified trainer in Crisis Communications
Collateral development
Speech writing
Crisis management
Public and Media relations
Media and crisis communications trainer
Dept. of Homeland Security certified:
Critical Incident Stress Management (CISM)
Chemical, Biological, Radioactive, Nuclear and Explosive first response
Bioterrorism First Response
Disaster Triage
(Public Relations and Communications industry)
2005 — August 2007 (2 years )
Conducted media and crisis communication training for all executives, top administrators and physicians for five of eight system hospitals.
Managed crisis communications.
Created system-wide crisis commincations strategic plan.
Developed media relations strategies to enhance image and reputation of hospitals, health system and its physicians
and crisis communication strategies.
Generated proactive placement of stories with local, state, regional, national media; interpreted and communicated clinical and research advances to the media and general public
Advised executive leadership regarding media issues, and responded to emerging marketing and media requests
Built and maintained relationships with media representatives, organizations, administrators, hospital staff and physicians.
Researched and wrote news releases, media advisories and physician articles.
(Public Relations and Communications industry)
2005 — 2007 (2 years )
(Public Relations and Communications industry)
2000 — 2005 (5 years )
Responsible for city-wide public health emergency media response coordination; Crisis communications management; Marketing and publicity of 45 programs and services including budget development; Design, production and dissemination of public health, safety, health promotion and educational collateral; Developed, coordinated and implemented community awareness programs; Designed and conducted educational media campaigns; Media buying; Advertising copy and script writing; Media liaison; Press conference logistics and coordination; Staff media protocol training; Speech writing.