Wells Spence

Current

Chief Job Seeker and "Networking" Specialist at Spence Job Search HQ

Past

Director of Ecommerce -- Oxmoor House at Southern Progress Corporation
VP Marketing, Stores & Ecommerce at Discovery Communications, Inc.
Director of Marketing at Time Life, Inc.

Associate Product Manager at MBI, Inc. The Danbury Mint

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Education

Amherst College
Weston High School

Recommended

10 people have recommended Wells

Connections

258 connections

Industry

Marketing and Advertising

Websites

Wells Spence’s Summary

SENIOR-LEVEL MARKETING PRO with talent for creating new growth via high-impact online and multi-channel solutions.

P&L responsibility in diverse business models across digital and traditional marketing channels.

Demonstrated ability to:
* Accelerate integration of online marketing and transaction platforms within a multi-channel environment
* Energize early-stage initiatives
* Reinvigorate mature programs

Collaborative team player and leader, effective in multi-billion dollar global corporate environment as well as nascent/lean organizations.

Wells Spence’s Specialties:

Core skill set includes:
* Strategic planning and implementation
* Online opportunity assessment
* Mapping online initiatives to core strategies
* Building multi-channel revenue streams
* Leveraging assets among multiple channels
* P&L responsibility, budgeting, analysis
* Customer database segmentation and targeting
* Multi-media management: Internet, Mail, TV, Print
* Brand and product positioning
* Advertising creative strategy and development

Wells Spence’s Experience

Chief Job Seeker and "Networking" Specialist

Spence Job Search HQ

(Marketing and Advertising industry)

January 2009 — Present (7 months)

Current job is finding a new job!

JOB SEARCH OBJECTIVE: Strategic role in a growth-focused, forward-looking business seeking to evolve its channel mix to integrate new online initiatives and/or assess new avenues to engage target audiences.

If you're hungry to drive new growth online or to identify/implement creative ways to leverage your assets among channels, we should definitely talk!

Contact: wells_spence@yahoo.com
Director of Ecommerce -- Oxmoor House

Southern Progress Corporation

(Public Company; TWX; Publishing industry)

April 2007 — January 2009 (1 year 10 months)

Southern Progress is a Time, Inc.-owned publisher of lifestyle magazines including Southern Living, Cooking Light, Sunset.

I was recruited to establish e-commerce as the primary growth engine of Oxmoor House's direct-to-consumer business. Built strategic/tactical roadmap for integration of online channel. Launched an entirely new generation of online platforms (landing pages, emails, microsites, full-scale storefront) incorporating enhanced functionality and design, which resulted in significant improvements in KPIs and sales vs. prior year. Position eliminated as part of Time Inc. layoffs.
VP Marketing, Stores & Ecommerce

Discovery Communications, Inc.

(Privately Held; DISCA; Broadcast Media industry)

February 2000 — January 2006 (6 years)

Discovery Communications, home of top-tier cable TV brands such as Discovery Channel, TLC and Animal Planet, is a multi-billion dollar global media company.

I was initially brought on to fast-track development of the e-commerce marketing department. Built an extensive network of online revenue streams (email, affiliate program, search engines, partnerships with MSN, Yahoo, Amazon) and quickly accelerated marketing-driven bottom-line contribution.

I was promoted into a broader leadership role driving integration of marketing activities across all Commerce channels (online, catalog, brick and mortar stores) and with other business units (Cable networks, Ad Sales, Affiliate Sales). Successfully managed multi-channel 600K-member loyalty program to achieve record sales.
Director of Marketing

Time Life, Inc.

(Privately Held; Entertainment industry)

June 1994 — February 2000 (5 years 9 months)

I drove marketing strategies and tactics for the “DIY” (home improvement, woodworking, gardening) franchise. Led internal teams and external resources to optimize growth and profitability via direct mail, TV, print and telemarketing. Conducted research and data analysis on key consumer segments, and applied insights to develop powerful new marketing initiatives which generated more than 1.1MM orders.
Associate Product Manager

MBI, Inc. The Danbury Mint

(Consumer Goods industry)

June 1990 — June 1994 (4 years 1 month)

I managed more than twenty direct response continuity programs with annual sales of over $25 million. Hands-on responsibility within each facet of the marketing and fulfillment processes, including new product development and production sourcing, customer acquisition and retention, marketing campaign execution and analysis.

Wells Spence’s Education

Amherst College

B.A. , Political Science , 1986 — 1990

Activities and Societies:

Cum Laude
Junior year study abroad in Rome, Italy.
Weston High School

Additional Information

Wells Spence’s Websites:

Wells Spence’s Interests:

marketing, direct marketing, direct mail, email, ecommerce, catalog, online marketing, multi-channel marketing, strategic planning, building revenue streams, customer acquisition and retention, customer relationships, lifetime value, database segmentation and targeting, branding and positioning, DRTV, creative strategy, messaging platforms, P&L management, ROI analysis, promotion development and execution, innovation, problem solving, jogging, golf, football, hockey, family time, travel, rome italy, italian speaking