Wells Spence

Current

• Director of Ecommerce at Southern Progress Corp., Oxmoor House division

Past

• VP Marketing, Multi-Channel & Retention at Discovery Communications, Inc.
• VP Marketing, Stores & Ecommerce at Discovery Communications, Inc.
• Director of Marketing at Time Life, Inc.

• Associate Product Manager at MBI, Inc. The Danbury Mint

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Education

• Amherst College

Connections

84 connections

Industry

Marketing and Advertising

Wells Spence’s Summary

Wells Spence’s Specialties:

Core skill set includes:
* Strategic planning and implementation
* Customer acquisition and retention
* Brand and product positioning
* Building multi-channel revenue streams
* Direct marketing; maximizing ROI
* Customer database segmentation and targeting
* Multi-media management: Internet, Mail, TV, Print
* Advertising creative strategy and development

Wells Spence’s Experience

• Director of Ecommerce

  Southern Progress Corp., Oxmoor House division

  (Public Company; 5001-10,000 employees; Publishing industry)

  April 2007 — Present (1 year 4 months)

  Lead development and launch of new ecommerce business. Strategic planning, ecomm platform architecture and integration, marketing channel development and rollout.

• VP Marketing, Multi-Channel & Retention

  Discovery Communications, Inc.

  (Privately Held; 1001-5000 employees; Consumer Goods industry)

  March 2005 — January 2006 (11 months)

  Implement multi-channel marketing promotions and partnerships for the Discovery Channel Store. Oversee 600k-member customer loyalty/retention program. Initiate and execute customer-focused efforts via email, direct mail and in-store to increase purchase frequency and lifetime value.

• VP Marketing, Stores & Ecommerce

  Discovery Communications, Inc.

  (Privately Held; 1001-5000 employees; Consumer Goods industry)

  February 2000 — February 2005 (5 years 1 month)

  Drive traffic and revenue through Discovery Channel Store’s ecommerce website and (starting in 2003) national chain of retail stores. Oversee implementation of marketing initiatives across an extensive array of partnerships and media to maximize distribution, brand awareness and profitability. Identify new business opportunities and present P&L pro formas to senior management for buy-in.

• Director of Marketing

  Time Life, Inc.

  (Public Company; 201-500 employees; Consumer Goods industry)

  June 1994 — February 2000 (5 years 9 months)

  Develop and execute strategies and tactics to build the “DIY” (home improvement, woodworking, gardening, etc.) product lines. Oversee internal teams and external agencies to implement direct response advertising campaigns across various media channels. Identify qualified consumer segments for acquisition targeting, and mine customer database to cultivate retention. Optimize campaign spending to maximize bottom-line contribution. Pursue new marketing opportunities, including internet, strategic partnerships, co-op marketing efforts.

• Associate Product Manager

  MBI, Inc. The Danbury Mint

  (Privately Held; 201-500 employees; Consumer Goods industry)

  June 1990 — June 1994 (4 years 1 month)

  MBI’s diverse collectible offerings are marketed direct-to-consumer and include plates, dolls, figurines, model cars, coins, stamps and leather-bound books.
  
  Manage more than twenty direct response continuity programs with annual sales of over $25 million. Hands-on responsibility within each facet of the marketing and fulfillment processes, including new product development and production sourcing, customer acquisition and retention, marketing campaign execution and analysis.

Wells Spence’s Education

• Amherst College

  B.A., Political Science, 1986 — 1990

  Activities and Societies:

  Cum Laude
  Junior year study abroad in Rome, Italy.