Search Engine Optimisation / Marketing and Social Media
London, United Kingdom
- Current
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- Director at The Walcot & Hayle’s Trustee
- SEO / SEM / Social Media Strategy Manager at BT Global Services
- Elected councillor at Lambeth Council
- Past
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- Digital Media Manger at BT Global Services
- Digital Media Marketing Manager at BT
- On-line Marketing Manager at BT
- Technical Information Manager at BT
- Advertising Account Manager: BT Cable Television at BT
- Education
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- Queensmead School
- Recommended
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1 person has recommended Christopher - Connections
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48
connections
- Industry
- Marketing and Advertising
- Websites
Christopher Wellbelove’s Summary
• Drove extensive international coverage of a thought leadership programme, biggerthinking.com, through the utilisation of YouTube, resulting in over 32,000 video views and blogosphere coverage in over 19 countries
• Innovative use of Web 2.0, resulting in driving internal awareness of campaigns through corporate communications and extending reach to external audiences
• Drove the introduction of training and processes to ensure that the compiling of unique meta-data formed part of the core of content creation
• Developed $6 million global search marketing strategy
• Delivered international pay-per-click campaigns including extensive campaigns APAC (including India) and France
Christopher Wellbelove’s Specialties:
Utilisation of Social Media in a B2B environment
Management of Pay-per-click activity on an international basis
Christopher Wellbelove’s Experience
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Director
The Walcot & Hayle’s Trustee
(Public Company; 51-200 employees; Non-Profit Organization Management industry)
March 2008 — Present (7 months)
A not-for-profit company recognised by the charity commission with assets valued in 2007 of £65.8M and Governor of The Lambeth Endowed Charities
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SEO / SEM / Social Media Strategy Manager
BT Global Services
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
August 2006 — Present (2 years 2 months)
Key Responsibilities
• Establish and embed principles of search engine optimisation across the content provider community
• Measure the effectiveness of content through word searches and web links
• Work with major search engines to optimise the popularity of web links and the positioning of key word search results
• Manage and develop pay-per-click activity
• Develop strategies for the seeding of BT Global Services content onto other web sites
• Work with international in-country teams to support and enforce the governance of search activity -
Elected councillor
Lambeth Council
(Government Agency; 5001-10,000 employees; Government Administration industry)
August 2006 — Present (2 years 2 months)
• Elected in August 2006, gaining a seat from an incumbent against national trends
• Group secretary 2007 – 2008, effectively utilising technology to increase efficiency, reducing time required to fulfil the role whilst improving communication with members
• Chair of a cross-party housing scrutiny sub-committee examining resident participation within the borough
• Chairing community meetings
• Elected Deputy Mayor of Lambeth in May 2008, role includes deputising for Mayor representing the borough at civic ceremonies. Part of my mandate is to reach out to new communities utilising my knowledge of Web 2.0 and digital media
• Manage the digital media strategy for local political website receiving best practice award for 'Using the internet to communicate more effectively' with the electorate
• Attend weekend surgeries meeting residents together with evening community and council meetings -
Digital Media Manger
BT Global Services
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
September 2004 — August 2006 (2 years)
Achievements
• Re-developed the IP Networking website to incorporate new brand guidelines, customer requirements based on personas developed to reflect target groups and accessibility standards resulting in user testing showing the site met their needs
• Introduced an offer based content strategy to evolve the IP Networking website from a product information site to a sales driver with increased focus on sales generation resulting in an immediate increase in leads generated with over 200 additional leads within days of launch
• Delivered, within tight timescales, a micro-site designed to support a campaign aimed at driving awareness and consideration of BT's networked IT services capabilities amongst small and medium businesses which resulted in over 1150 leads
• Introduced a programme of targeted search engine advertising campaign resulting in a 20% increase in on-line leads together with the related increase in visitors -
Digital Media Marketing Manager
BT
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
October 2002 — September 2004 (2 years)
Key Responsibilities
• Development and implementation of promotional activity using digital media to support BT Kiosks campaigns
• Manage external agencies to produce on-screen-promotional materials such as banners, screensaver advertising on kiosks and micro-sites for internal campaigns
• Develop and manage B2B and B2C web sites and micro-sites to support BT Kiosk
Achievements
• Managed the promotion of BT Kiosks video email which resulted in extensive press coverage, over 200 competition entries and over 1 million web-page impressions
• Relationship built with Lycos enabled us to gain free coverage for promotions, resulting in over £30,000 worth of traffic
• Redeveloped a mobile customisation service; recruited a new supplier, launched on-line presence which resulted in an 80% increase in sales and over 5,000 subscribers -
On-line Marketing Manager
BT
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
January 2001 — October 2002 (1 year 10 months)
Key Responsibilities
• Strategic development BT Media & Broadcast website
• Development and implementation of internal communications policies for 1,000 staff situated in offices across Europe and the USA
Achievements
• Negotiated cost effective contract terms & deliverables to create a new website
• Led the re-design of website navigation. Liased with product managers, conducted usability testing, documented results and delivered a customer focused solution -
Technical Information Manager
BT
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
December 1999 — December 2000 (1 year 1 month)
• Developed, delivered and maintained a web based technical help tool
• Trained staff in the use of customer management system -
Advertising Account Manager: BT Cable Television
BT
(Public Company; 10,001 or more employees; BT; Telecommunications industry)
September 1996 — November 1999 (3 years 3 months)
• Managed advertising sales accounts for both agency and direct sales
• Conceived and developed the implementation of a promotional television channel
Christopher Wellbelove’s Education
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Queensmead School
1979 — 1984
Additional Information
Christopher Wellbelove’s Websites:
Christopher Wellbelove’s Interests:
new technology, politics, social media, web 2.0, community involvement
Christopher Wellbelove’s Groups:
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BT Network
Christopher Wellbelove’s Contact Settings
Interested In:
- expertise requests
- reference requests
- getting back in touch
