Nedra Kline Weinreich

Current

Lecturer at University of California, Los Angeles
President at Weinreich Communications

Past

Associate at Caliber Associates
Project Director at Contra Costa Public Health Department
Health Educator/Production Manager at Windom Health Enterprises

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Education

Harvard University
University of California, Berkeley

Recommended

3 people have recommended Nedra Kline

Connections

189 connections

Industry

Marketing and Advertising

Websites

Nedra Kline Weinreich’s Summary

Nedra Kline Weinreich, the president and founder of Weinreich Communications, is widely recognized as an expert in the field of social marketing. She is the author of the classic book Hands-On Social Marketing: A Step-by-Step Guide and a prominent blogger on social marketing issues at the Spare Change blog. She also contributes to the Marketing Profs Daily Fix blog.

Since starting Weinreich Communications in 1995, Nedra has provided effective and innovative social marketing services for clients like the US Substance Abuse and Mental Health Administration, Public Health Service, National Cancer Institute, Environmental Protection Agency, Department of Energy and numerous state, local and international organizations. Prior to her work with Weinreich Communications, she designed health education and communication programs for public and private organizations.

Nedra is a frequent speaker at conferences and trainings, using her expertise to build the knowledge and skills of professionals who want to put social marketing to work for their organizations. She teaches a course on social marketing at UCLA’s School of Public Health and was adjunct faculty at Georgetown University. Her periodic Social Marketing University trainings attract participants from across the country and around the world. Nedra earned her Master’s degree in Health and Social Behavior from the Harvard School of Public Health.

In addition to serving as an editorial consultant to the Journal of Drug Education, Nedra has served on several Federal expert advisory panels and committees. She is also involved in several organizations as a volunteer, particularly related to raising awareness about the genocide in Darfur and the problem of modern-day slavery.

Nedra Kline Weinreich’s Specialties:

Social marketing - strategy development, program implementation, research & evaluation, training for nonprofit and public agency staff

Nedra Kline Weinreich’s Experience

Lecturer

University of California, Los Angeles

(Educational Institution; 1001-5000 employees; Higher Education industry)

March 2006 — Present (3 years 9 months)

Teach a graduate-level course on social marketing in the UCLA School of Public Health.
President

Weinreich Communications

(Marketing and Advertising industry)

1995 — Present (14 years )

I provide social marketing consulting and training to nonprofits and public agencies who want to bring about health and social change.
Associate

Caliber Associates

(Privately Held; 51-200 employees; Management Consulting industry)

November 1993 — March 1995 (1 year 5 months)

Marketing coordinator for the National Clearinghouse on Child Abuse and Neglect Information
Project Director

Contra Costa Public Health Department

(Government Agency; 501-1000 employees; Health, Wellness and Fitness industry)

March 1991 — August 1991 (6 months)

Coordinated county traffic injury prevention program.
Health Educator/Production Manager

Windom Health Enterprises

(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)

June 1989 — March 1991 (1 year 10 months)

Designed and created content for health and wellness software products and employee wellness programs. Managed the software production process.

Nedra Kline Weinreich’s Education

Harvard University

MS , Health & Social Behavior , 1991 — 1993
University of California, Berkeley

B.S. , Conservation & Resource Studies, with emphasis in Public Health , 1985 — 1989