Webster Jorgensen

Current

• Online Marketing Manager at RTS Financial

Past

• SEO Manager at PlattForm Advertising
• Founder at Kansas City SEO Club
• Senior SEO Specialist at PlattForm Advertising

• Interactive Marketing Analyst at PlattForm Advertising
• Marketing Assistant at ZuPreem - Kansas City

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Education

• University of Missouri-Kansas City
• Wichita State University

Recommended

4 people have recommended Webster

Connections

173 connections

Industry

Marketing and Advertising

Websites

• My Website
• My Company
• My Club

Webster Jorgensen’s Summary

I currently work as an online marketer and SEO Specialist at PlattForm Advertising and am the founder of the Kansas City SEO Club. My primary responsibility is to increase the amount of organic search traffic to both internal and client websites. The tactics used to do this are:

- Link Development
- Analysis of Information Architecture
- On-Site Search Engine Optimization
- (SMO) Social Media Optimization
- (SEM) Search Engine Marketing
- Web Analytics
- Multivariate Analysis
- Widget Development
- Mobile Marketing

I also spend a lot of time building my own web sites and have gained a lot of experience with web design and web development. These activities help me to better understand coding side of Search Engine Optimization. My current development projects involve the use of the Drupal open source CMS and DotNetNuke.

Before working at PlattForm Advertising I gained a lot of experience with database marketing, predictive modeling and CRM (Customer Relationship Management) at Zupreem here in Kansas City. The company I worked for ran a highly successful CRM system that integrated loyalty programs, e-mail marketing, direct mail, and personal sales.

My professional goals are to constantly learn new skills and become a better marketer.

Webster Jorgensen’s Specialties:

search engine marketing,website strategy,social media optimization,multivariate analysis,regression analysis,RFM analysis,financial modeling,predictive modeling,innovation,html,css,basic web design,CMS,blogging strategy,mobile marketing,widget development,usability studies,blog consulting,kansas city urban economics,kansas city seo

Webster Jorgensen’s Experience

• Online Marketing Manager

  RTS Financial

  (Transportation/Trucking/Railroad industry)

  May 2009 — Present (7 months)

  I manage all SEO, PPC, Analytics and Email Marketing for Ryan Transportation, RTS Finance, RTS International, and RTS Credit.

• SEO Manager

  PlattForm Advertising

  (Privately Held; Marketing and Advertising industry)

  November 2007 — May 2009 (1 year 7 months)

  Manage a team of 6 SEO Specialists and link builders. Formulate strategies for the delivery of search engine marketing services to clients and ensure the long term SEO success of the company's internal web sites.

• Founder

  Kansas City SEO Club

  (Marketing and Advertising industry)

  August 2007 — May 2009 (1 year 10 months)

  The Kansas City SEO club was founded in an effort to showcase the search marketing talents in the Kansas City area.

• Senior SEO Specialist

  PlattForm Advertising

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  May 2007 — November 2007 (7 months)

  I primarily focus on (SEO) Search Engine Optimization, but I am also heavily involved with social media optimization, usability, link building strategies and web analytics.

• Interactive Marketing Analyst

  PlattForm Advertising

  (Public Company; 201-500 employees; Marketing and Advertising industry)

  March 2006 — April 2007 (1 year 2 months)

  Interactive marketing position dealing with web analytics, SEO, search marketing and social search marketing.

• Marketing Assistant

  ZuPreem - Kansas City

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  January 2005 — March 2006 (1 year 3 months)

Webster Jorgensen’s Education

• University of Missouri-Kansas City

  MS , Economics , 2006 — 2008

• Wichita State University

  Bachelors , Finance and Entrepreneurship , 2000 — 2004

  Minored in Marketing

  Activities and Societies:

  Association of Collegiate Entrepreneurs

Additional Information

Webster Jorgensen’s Websites:

• My Website
• My Company
• My Club

Webster Jorgensen’s Interests:

Marketing,strategy,kansas city seo,web design,astronomy,business analysis,entrepreneurship,economics,chess,skateboarding,djing,web analytics, kansas city urban economics

Webster Jorgensen’s Groups:

Kansas City Division of SCORE - Service Corp Of Retired Executive
Kansas City SEO Club

•    LinkedSEO
•    Kansas City SEO Central
•    SEO Secrets