Search Engine Optimization, SEO
Greater Los Angeles Area
- Current
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- SEO at FramesDirect.com
- Past
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- Webmaster at Desert Publications, Inc
- Web Site Marketing Manager at Palm Springs Desert Resorts Convention and Visitors Authority
- Senior Web Designer at Desert Publications, Inc
- Adjunct Instructor, Windows & Internet at College of the Desert
- Education
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- University of Houston
- Recommended
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1 person has recommended Richard - Connections
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102
connections
- Industry
- Internet
- Websites
Richard Burckhardt’s Summary
I am actually in the Palm Springs, California area.
I started out to be a journalist, snagging my first reporting job at the Houston Chronicle around 1982, but a little something called a personal computer was introduced to the masses in the 1980s, sending me on a slightly different career path. Somehow writing about technology seemed more natural to me than writing about bank robberies or sports.
So, now I have experience in the publishing field, both online and offline, as an Internet marketer, search engine analyst, web site developer, blogger, writer and newspaper reporter. I have designed and written software user manuals, news/feature articles and web site/blog content. Training and teaching background, too, including one-on-one and classroom, as well as software beta testing, search engine optimization (SEO), e-marketing and tourism experience.
I was raised in Houston, Texas, have lived in Dallas and Austin, but the desert area of southern California near Palm Springs is home.
I love to write and am currently writing and editing two blogs (The Eye Zone and The Web Optimist) and doing SEO as a full-time virtual contractor. I'm always open to new opportunities.
Richard Burckhardt’s Specialties:
Search engine optimization, search engine marketing, SEO, blog editor, content development, writer, training, teaching, journalism, blogger, reporter, analyst, web site administrator, virtual
Richard Burckhardt’s Experience
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SEO
FramesDirect.com
(Retail industry)
April 2005 — Present (3 years 7 months)
Manage search engine optimization and ranking efforts for FramesDirect.com, an online optical company at http://www.framesdirect.com, including organic SEO, PPC campaigns, blog content, writing, editing and press relations/releases. The company is based in Houston and Austin, Texas, but I work virtually (telecommute) from Palm Springs, CA.
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Webmaster
Desert Publications, Inc
(Publishing industry)
March 2004 — April 2005 (1 year 2 months)
Web site administrator and management of tourism and travel related sites for Palm Springs Life Magazine, GuestLife Publications, the Greater Houston Convention and Visitors Bureau and various Palm Springs area businesses. Publishing of quarterly Houston Guide newsletter, search engine optimization, e-mail marketing and web banner advertising sales.
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Web Site Marketing Manager
Palm Springs Desert Resorts Convention and Visitors Authority
(Public Company; 11-50 employees; Hospitality industry)
February 2003 — February 2004 (1 year 1 month)
Managed content, technical platform, marketing and use policies for the Palm Springs Desert Resorts Convention and Visitors Authority web site http://www.palmspringsusa.com. Optimized the travel and tourism site for search engine performance and managed pay-per-click and paid inclusion programs, quadrupling the site traffic in nine months. Created and edited monthly electronic newsletter.
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Senior Web Designer
Desert Publications, Inc
(Privately Held; 11-50 employees; Publishing industry)
September 1998 — February 2003 (4 years 6 months)
Designed, edited and published web sites for Desert Publications, Inc., Palm Springs Life Magazine, GuestLife Publications, the Greater Houston Convention and Visitors Bureau and various Palm Springs area businesses. Technical support for employees of Desert Publications, Inc. The Houston site grew to be a major destination site while I was webmaster, including a fifty-fold increase in traffic during my 4 ½ years. Designed screen savers for the Palm Springs Life site (http://www.palmspringslife.com) and web design/hosting clients. Researched and arranged for co-brand, marketing and advertising partnerships.
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Adjunct Instructor, Windows & Internet
College of the Desert
(Internet industry)
1998 — 1999 (1 year)
Taught college credit courses on using Windows and the Internet, including search and research applications, history of the web, basic web design and navigation.
Richard Burckhardt’s Education
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University of Houston
Journalism, Communications, 1974 — 1983
I worked my way through college, which is why it took nine years to get my degree rather than the usual four. I attended school part-time for the most part. I worked at The Houston Chronicle in various capacities, including as a general news reporter (internship) and sports reporter during those years.
- Activities and Societies:
- Dean's List
Additional Information
Richard Burckhardt’s Websites:
Richard Burckhardt’s Interests:
seo, seo training, sci fi, travel, e-marketing, blogging, classic rock, new media, coffee (I am so addicted!)
Richard Burckhardt’s Groups:
SEMPO, NASE
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LinkedSEO -
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION -
SMX - Search Marketing Expo -
Search Engine Strategies Conference & Expo -
eMarketing Association Network -
Search Engine Land -
SEO Bloggers
Richard Burckhardt’s Honors:
Certified eMarketing Associate (CeMA)
Certification in Advanced Search Engine Strategies
Certified Internet Marketing and Business Strategist (CIMBS)
Competent Search Engine Marketer (CSEM)
Professional Search Engine Marketer (PSEM)
Richard Burckhardt’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
