Dan Spellman

Current

Director Internet Sales (Quill.com) at Staples

Education

University of Missouri - Kansas City
University of Kansas

Recommended

4 people have recommended Dan

Connections

208 connections

Industry

Internet

Websites

Dan Spellman’s Summary

Senior marketing and merchandising executive with the proven ability to project market needs, develop new products and improve profits. Experience executing complex customer driven solutions in companies ranging in size from entrepreneurial start-up to Fortune 50 corporation. Proven track record of increasing earnings in the E-commerce, catalog and retail environments by directing strategic development and driving innovative solutions. Strong financial acumen derived from the combination of practical business experience and a Master’s Degree in Accounting. Results oriented leader with a history of building dynamic, performance focused teams in the areas of merchandising, marketing and operations.

www.Spellman.Typepad.com

Dan Spellman’s Experience

Director Internet Sales (Quill.com)

Staples

(Public Company; 10,001 or more employees; SPLS; Retail industry)

February 2006 — Present (2 years 9 months)

Responsible for Internal Search, Site Usability, Product Content and Category Penetration. Lead multiple cross functional teams with focuses ranging from: developing rich media content for social media marketing, improving online user experience through website development; optimizing website through SEO and landing page coordination; leveraging web metrics to drive email sales; expanding web site functionality by developing value-add partnerships; reducing Returns and Allowance costs; and expanding product offerings through drop ship relationships.