Sr Internet Marketing Manager at SpringSource
San Francisco Bay Area
- Current
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- Sr Internet Marketing Manager at SpringSource
- CEO, Founder at Niche Blog Media
- Past
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- Senior Interactive Marketing Manager at Hyperic, Inc.
- Founder at CRMBlogger.com
- Interactive Marketing Manager at Salesforce.com
- Group Manager, Web Development at Siebel Systems
- Senior Web Developer at Kinetics
- Web Application Engineer at Oracle
- Worldwide Partner Web Developer at Sybase
- Connections
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399
connections
- Industry
- Internet
- Websites
David Cowgill’s Summary
David Cowgill has a broad and diverse background in Internet Marketing specifically with Search Engine Marketing (SEM) and Search Engine Optimization (SEO). He is best known in the CRM industry for his accomplishments with Internet Marketing, helping to establish standards and solutions to grow the market.
Mr. Cowgill also brings to the table an excellent skill set that few professionals possess in today's complex world of Internet Marketing. His 10 years of experience spans the computer and software industries where he has helped many companies turn their web sites into the sales generating machines they were intended to be.
His career includes successful senior level web marketing and management assignments at Siebel Systems and Salesforce.com. While at Oracle Corporation, Mr. Cowgill was lead developer of the web team. While at Siebel Systems, Mr. Cowgill led a team that introduced data mining, personalization, and highly effective lead generation marketing campaigns.
He has recently been featured in an AMA (American Marketing Association) webinar titled "Divide and Conquer with Visitor Segmentation" where he discusses ways to improve web site conversion rates and effectively target more profitable visitor segements.
David Cowgill has a BS degree in Business Administration with an ephasis in Management Information Systems.
David Cowgill’s Experience
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Sr Internet Marketing Manager
SpringSource
(Privately Held; Internet industry)
May 2009 — Present (3 months)
Responsible for all global interactive marketing programs including: demand generation, lead generation, online media & advertising, marketing automation, lead nurturing, web site traffic growth and analytics, and search engine optimization. Also head up all web & application development efforts as well as salesforce.com administration and blogging.
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CEO, Founder
Niche Blog Media
(Privately Held; 1-10 employees; Internet industry)
July 2007 — Present (2 years 1 month)
Niche Blog Media is a company revolutionizing the B2B advertising industry. Whether it's building a brand or generating demand, we help advertisers target buyers, decision makers, and influencers.
We provide a community for blog advertisers to buy highly targeted niche advertising space and enable niche bloggers to write what they are passionate about while making money selling advertising space.
We also offer a niche blog auction ecosystem where website sellers can monetize from their web properties and buyers can benefit from a new niche site. -
Senior Interactive Marketing Manager
Hyperic, Inc.
(Privately Held; Information Technology and Services industry)
June 2008 — May 2009 (1 year)
Hyperic was acquired by SpringSource on 05/2009.
Responsible for all global interactive marketing programs including: demand generation, lead generation, online media & advertising, marketing automation, lead nurturing, web site traffic growth and analytics, and search engine optimization. Also head up all web & application development efforts as well as salesforce.com administration and blogging. -
Founder
CRMBlogger.com
(Internet industry)
April 2006 — July 2007 (1 year 4 months)
CRMBlogger was created to help others interested in learning about CRM. Posts include CRM software reviews, CRM news, and other general CRM-related stories.
CRMBlogger was acquired by Tippit, Inc in July 2007. -
Interactive Marketing Manager
Salesforce.com
(Public Company; 1001-5000 employees; CRM; Computer Software industry)
September 2003 — April 2007 (3 years 8 months)
* Responsible for developing and maintaining US & APAC search engine marketing (SEM) and lead generation programs
* Manage web development team including performance reviews, compensation, and career planning
* Develop and execute marketing campaigns to increase the acquisition and conversion of site visitors
* Decreased SEM cost per lead by 40% within 6 months while increasing leads and opportunity pipeline
* Develop and manage customer/prospect communications including e-mails, seminars, and direct mail
* Responsible for search engine optimization (SEO) and web analytics across all web properties
* Manage and review web analytics data to determine customer usage patterns and optimize site design -
Group Manager, Web Development
Siebel Systems
(Public Company; 5001-10,000 employees; SEBL; Computer Software industry)
June 2000 — July 2003 (3 years 2 months)
Managed web development team which is responsible for new development and lead generation for all Siebel global websites. Draft technical & business requirement docs while managing projects and resources. Lead website redesign, content migration to new site infrastructure. Built lead generation and analytic web applications, which integrate into a Siebel back-end. Developed change request system, site templates, and eSeminar registration systems. Work daily with direct marketing, field marketing, sales development, graphic designers, project managers, and content providers to insure completion of projects with very aggressive deadlines.
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Senior Web Developer
Kinetics
(Public Company; 10,001 or more employees; V; Electrical/Electronic Manufacturing industry)
October 1999 — June 2000 (9 months)
Lead Developer for e-commerce business-to-business portal solution. Responsible for design, testing and implementation of corporate Intranet and Internet sites using HTML, JavaScript, ASP, VBScript, and IIS, on an NT platform. Built custom helpdesk tracking system to streamline business processes. Work with internal departments to provide associated deliverables required for the successful completion of development including; database development, marketing new applications, client training.
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Web Application Engineer
Oracle
(Public Company; 10,001 or more employees; ORCL; Computer Software industry)
June 1998 — October 1999 (1 year 5 months)
Project manager and developer of the Support Sales intranet web site. Maintained an NT production and application server using Oracle products. Participated in database design, system migrations, application server configurations, and monitoring key system processes. Worked with minimal direction from management while demonstrating abilities such as designing and implementing robust user interfaces. Acted as a technical resource for less experienced members of the team. Constructed PL/SQL stored procedure applications by developing and testing code to enhance existing web systems.
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Worldwide Partner Web Developer
Sybase
(Public Company; 5001-10,000 employees; SY; Computer Software industry)
June 1997 — August 1997 (3 months)
Worldwide Partner Program Member of analyst team that supported a functional organization within the Partner Marketing division. Developed web repository application allowing Internet users to query reports on partner’s products and services. Served as project manager for the Sybase/Sun Microsystems partner relationship. Worked with web development team and redesigned external partner web site to optimize new web technologies.
Additional Information
David Cowgill’s Websites:
David Cowgill’s Interests:
basketball, weight lifting, blogging, traveling, fantasy sports, real estate investing, new technology, wakeboarding
David Cowgill’s Honors:
Mr. Cowgill was featured in an AMA (American Marketing Association) webinar discussing ways to improve web site conversion rates and effectively target more profitable visitor segements. He is also the founder and author of the CRM Blog website.
http://www.crm-guru.com
