
Internet Analytics and Marketing Professional
Hartford, Connecticut Area

Internet Analytics and Marketing Professional
Hartford, Connecticut Area
Internet Analytics and Marketing Professional with nine years of experience based on a solid understanding of online marketing principles. A passionate analyst and marketer who manages online marketing strategies to maximize revenues and ensure the highest Return On Ad Spend.
-Expert at extracting actionable insight from website analytics data (Coremetrics, WebSideStory, Google Analytics, Clickpaths, HitWise)
-SEM (Paid Search Optimization, Strategic, Tactical & Managerial Level)
-SEO (Keyword & Long Tail Phrase Analysis, Site Structure, Back Link Optimization)
-Retention & Acquisition Email Marketing Strategies
-Shopping Engine Feeds & Optimization
-Social Media, Press Releases & Public Relations
-On-Site Search & Merchandising Optimization & Analytics Expert
(Privately Held; Internet industry)
2006 — Present (2 years)
Answer directly to the CEO, Work closely with the Webmaster on layout and design, SEO (Keyword & Long Tail Phrase Analysis, Structural, Back Link Optimization, Etc) Oversee Contracted Pay Per Click Campaign Management, Shopping Engine Feeds & Optimization, Google Base Feed & Optimization, Social Media, Press Releases & Public Relations, Analytics (Coremetrics & Click Paths), Mercado On-Site Search (Optimization & Analytics)
(Privately Held; Internet industry)
2004 — 2006 (2 years)
Worked with existing accounts, performing updates and making additions and changes to customer’s sites. Worked with prospective companies on conceptual site layouts.
(Privately Held; Industrial Automation industry)
1997 — 2004 (7 years)
Web Analytics, Usability and Best Practices Analysis, SEO (Structural, Back Link Optimization, Keyword and Long Tail Phrase Analysis, etc), Search Engine Marketing, Email Marketing Campaigns.
(Public Company; TJX; Retail industry)
1999 — 2000 (1 year)
(Retail industry)
1988 — 2000 (12 years)
BA, Theology, 1983 — 1987
1981 — 1983
Fly Fishing, Music, being an Internet Analytics and Marketing Professional
LinkedIn, AWA - Advanced Web Analytics members, E-Commerce Solutions Group