VP eCommerce Marketing at Timberline Interactive
Burlington, Vermont Area
- Current
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- VP eCommerce Marketing at Timberline Interactive
- Past
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- Web Manager at Vermont Teddy Bear Company
- Director of Web Publishing at Mobilia
- Managing Director at Atrium Publications
- Production Manager at Overlook Press (dist by Penguin USA)
- Education
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- Middlebury College
- University of Vermont
- Winchester High School
- Bread Loaf Writer's Conference
- Recommended
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7 people have recommended Tom - Connections
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374
connections
- Industry
- Internet
- Websites
Tom Funk’s Summary
NEW: My first book, "Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, & Technologies" was released by Praeger Publishers and is now in its 2nd printing. (Movie rights are still up in the air, but the role of me has George Clooney written all over it.)
“This highly accessible guide provides the latest information on the most popular activities on the Web; new ways to market, attract customers, and keep your Web site vibrant; and ways to protect yourself from the growing menace of cybercrime.” – Booklist
“Tom Funk offers a clear, compelling, non-technical and easy-to-understand guide to implementing and benefiting from Web 2.0." -- Kurt Peters, Editor in Chief, Internet Retailer
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I have 13 years experience in online marketing, web development and ecommerce. I'm interested in making contacts in ecommerce, web development, technology, online advertising, direct marketing, and business in general.
In 2007 I joined ecommerce development and marketing firm Timberline Interactive to manage client services and perform search-engine optimization, cost-per-click advertising, Google Analytics, A/B testing, email marketing, online PR, etc.
Clients include Lake Champlain Chocolates, Vermont Bicycle Touring, Garrett Wade, Gorton's Fresh Seafood, Dakin Farms, Dinn Trophy, Liberty Orchards, King Arthur Flour, Danforth Pewter, and American Meadows.
For six years prior to Timberline, I managed the websites of the Vermont Teddy Bear Company, PajamaGram and Calyx Flowers. The sites transacted over $42 million a year, and during peak holidays, 2,000 orders per hour.
I've worked with Yahoo! Store, Demandware, ePages, InterShop, TI Commerce, CommerceV3 and BroadVision ecommerce platforms. I enjoy comparing notes with other merchants using these and other platforms. We're also now working with the Ning social-network platform.
Before moving to the web in 1995, I worked in book and magazine publishing.
Tom Funk’s Specialties:
Website production management, ecommerce website design and development, technical and functional spec writing, Google AdWords, Yahoo! Search Marketing and other SEM, search-engine optimization (SEO), Froogle, Shopping.com, Shopzilla and other comparison shopping networks, content management, affiliate marketing, web analytics including Google Analytics, Google Web Site Optimizer, user experience.
Tom Funk’s Experience
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VP eCommerce Marketing
Timberline Interactive
(Privately Held; Internet industry)
March 2007 — Present (2 years 5 months)
Manage development projects and online marketing for ecommerce clients including Lake Champlain Chocolates, Vermont Bicycle Touring, Gorton's Fresh Seafood, Liberty Orchards, etc.
Perform search-engine optimization campaigns, cost-per-click advertising, affiliate program management, paid inclusion, promotional emailing, online PR, and other online marketing services. -
Web Manager
Vermont Teddy Bear Company
(Public Company; 201-500 employees; BEAR; Consumer Goods industry)
November 2000 — February 2007 (6 years 4 months)
Manage the content, features and performance of VTB's gift-retail websites including sister companies PajamaGram.com and Calyx & Corolla. Company located in Shelburne, Vermont and Vero Beach, Florida. Vermont Teddy Bear is a Yahoo! Five-Star Merchant, a three-time BizRate Platinum award winner, and the company's website was named to the "Best of the Web Top 50" list by Internet Retailer in 2004.
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Director of Web Publishing
Mobilia
(Privately Held; 11-50 employees; Publishing industry)
September 1994 — November 2000 (6 years 3 months)
Managed online publishing of website dedicated to the antique and collectible car market. Also edited the company's monthly print magazine. Located in Middlebury, Vermont and Williston, Vermont.
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Managing Director
Atrium Publications
(Non-Profit; 1-10 employees; Publishing industry)
1990 — 1993 (3 years)
Managed operations of a start-up non-profit educational publisher of books and curricula. Located in Middlebury, Vermont.
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Production Manager
Overlook Press (dist by Penguin USA)
(Privately Held; 1-10 employees; Publishing industry)
December 1987 — March 1990 (2 years 4 months)
Directed production of hardcover and trade paperback books, for a small independent publisher in New York - - a distributed line of Penguin USA
Tom Funk’s Education
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Middlebury College
BA , English, Computer Science , September 1983 — May 1987
currently active in Alumni Association.
- Activities and Societies:
- Phi Beta Kappa, summa cum laude.
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University of Vermont
Electrical Engineering/Computer Science 1985 — 1986
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Winchester High School
1983
Winchester, Massachusetts
- Activities and Societies:
- National Honor Society, Wrestling, Eagle Scout
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Bread Loaf Writer's Conference
Fiction August 1987
Additional Information
Tom Funk’s Websites:
Tom Funk’s Interests:
Cycling, ice hockey, travel, internet, books especially history, business, economics and other nonfiction including Paul Fussell, Seth Godin, Jared Diamond (Guns, Germs & Steel), Malcolm Gladwell (The Tipping Point), Thomas Friedman.
Tom Funk’s Groups:
New England Mail-Order Assn. (NEMOA), Vermont/New Hampshire Direct Marketing Association, SEMPO, SEMNE, Middlebury College Alumni Association, FullStride hockey league, SERVAS traveler and host
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Middlebury College Community -
Inbound Marketers - For Marketing Professionals -
Hispanic Marketing -
eMarketing Association Network -
ThoseinMedia -
E-Commerce Network -
BIMA, A MITX Organization -
Etail Careers.com -
Eagle Scouts, Boy Scouts of America -
SearchEngineExperts.com -
E-Commerce Solutions -
SearchEngineWatch.com Forums -
NEMOA -
Servas -
Internet Retailer -
Vermont New Hampshire Direct Marketing Group -
Vermont Business Leaders Networking Group -
SEMNE -
eGrocery -
Marketers on twitter -
Multichannel Merchant -
FitBase eCommerce Knowledge Exchange -
ACCM Conference Group -DMA
Tom Funk’s Honors:
BizRate "Circle of Excellence" Platinum Award Winner
Internet Retailer "Best of the Web" - Top 50 Retailing Sites
Yahoo! Five-Star Merchant
Speaker: Internet Retailer 2008 Conference (Chicago)
Internet Retailer 2006 Conference (Chicago)
DMA 2006 Conference (San Francisco)
Upcoming speaking engagements:
2009 ACCM Conference (New Orleans)
2009 Internet Retailer Conference (Boston)
Tom Funk’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
