
Search and Interactive Marketing Manager
Orlando, Florida Area

Search and Interactive Marketing Manager
Orlando, Florida Area
Online Marketing professional with specialized expertise and interest in all aspects of Pay Per Click (PPC) search engine marketing. Additional experience in managing online affiliate networks and directory listings, search engine optimization, email marketing, and offline marketing channels.
Full-cycle PPC management, including keyword research, ad copywriting, campaign build-out / launch, reporting, campaign optimization, bid management, and A/B testing, among others responsibilities.
(Educational Institution; Education Management industry)
November 2008 — Present (1 year 1 month)
Responsible for developing market-driven product selection strategies for the company, in addition to overseeing paid media placements in online advertising.