
Chief Science, Technology & Social Officer at Suncoast Marketing Partners. Clearwater, FL & Huntersville, NC
Tampa/St. Petersburg, Florida Area

Chief Science, Technology & Social Officer at Suncoast Marketing Partners. Clearwater, FL & Huntersville, NC
Tampa/St. Petersburg, Florida Area
WEBSITE ENGINEERING: Web hosting, design, development, search & social marketing from the mom-&-pop to Fortune 100 companies.
GET IT RIGHT! Social Media Marketing: Principles to Profit © & our Customer Relationship Conversion System (CRCS)
TRAINING, SEMINARS, WORKSHOPS: 35 years public speaking. Over 1,000 presentations on various business, science, technology & life topics. “Professorial”, well organized enthusiastic approach, effective visuals, wit, wisdom, illustrations, with delivery that gets people involved. Guides the audience to understand the meat of a subject & inspire action.
RELATIONSHIP MARKETING: Esteemed graduate of Referral Institute, a referral education organization. Certified Networking Professional. Assistant Director BNI (Business Network Intl) working with "Professor" Tom Fleming, Exec.Director BNI West Central Florida under guiding principles of Dr. Ivan Misner, “The Father of Modern Networking", founder & Chairman BNI.
SOCIAL SCIENCE: Applies principles of Robert B. Cialdini’s “The Psychology of Influence & Persuasion”, Everett M. Rogers "Diffusion of Innovations”, Malcolm Gladwell, “The Tipping Point”, Dr Dan Sperber & Deirdre Wilson, Seth Godin, Jay Conrad Levinson, Stephen Covey, Jeffrey Gitomer, Brad Sugars, Keith Farrazzi, Bob Nicoll & other authorities.
MARKETING: Partner with Suncoast Marketing. Corporate brand management & IMPAC (sm) an effective marketing discipline.
RELEVANCE IN MARKETING COMMUNICATIONS: Defined “relevance” for marketing beyond simple dictionary definition. Created new terms Adaptive Relevance, Predictive Relevance.
SOFTWARE ENGINEERING: Developed & sold internationally Statistical Process Control (SPC) program as OEM. Managed many custom application projects.
ENGINEERING: Electronic Test Engineering & Metrology. 1970s IBM Fishkill, NY, Burlington, VT. 1980s Sales Product Specialist Teradyne. Author & award winning presenter.
Expert in the Principles of Social Media Marketing, Database Development, Applications Management, Relevance in Marketing Communications, Social Science, Electronic Engineering, Manufacturing Test, SPC, Test & Measurement Systems, Webmaster, Website Design, Website Servers, Education, Professional Speaker, Author, BNI Director
(Marketing and Advertising industry)
October 2002 — Present (7 years 6 months)
IMPAC (sm) Your Customer Conversion System
A BUSINESS MORE! Customers - Sales - ROI
With IMPAC (sm) business will:
* thrive with loyal customers,
* grow from new and repeat sales,
* succeed as a Return On Investment (ROI) is
delivered on a consistent basis.
These are the results your business will achieve through IMPAC SM a Customer Conversion System (“CCS”) offered exclusively through Suncoast Marketing Partners.
Using proven marketing strategies, IMPAC (sm) is customized to fit specific business needs and will enhance existing marketing efforts.
(Privately Held; 1-10 employees; Information Technology and Services industry)
October 1997 — Present (12 years 6 months)
IMPAC(sm),Intelligence,Marketing,Persuasion,Analytics,Conversion,www.IMPACmarketing.com,internet marketing,relevance in business communications,adaptive relevance,predictive Relevance,relevant lag time,innovation diffusion,diffusion theory,social marketing,BNI,relationship marketing,invitation marketing,value marketing,results marketing,Searchenginomics (sm),search engine economics,brand management,corporate ID package to persuade converting customers,
http://bnireferralmasters.com/, http://211tampabay.org/, http://palmharborcc.org/