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Sammo has 20 years branding and packaging design experience working with some of Australasia's best known brands. He is the founder and creative director of Onfire.
Onfire specialise in branding and communication for the marine industry and have partnered with many leading marine manufacturers across the globe from Superyachts, Motoryachts, Trailerboats to Sails, Rigging and more.
Onfire Design is a specialist branding design agency. Onfire's history catalogues a range of clients who changed, not for the sake of change, but to drive action. We aim to make brands more visible, more differentiated, more competitive. From briefing to creative development to production, we work with our clients every step of the way to ensure projects get done with clarity and cut-through, on time, on budget - and on fire.
If you're interested in working with us or finding out more about the results we've achieved for our clients we'd love to hear from you. Call managing director Sam Allan on +64 9 480 2036.
Momentum Bicycle Group manufacture Genius Bikes and Grammo Bicycle Components. As Creative Director Sam was responsible for the creation of all design, marketing and advertising for both brands throughout the Australasian and American markets.
Branding & Communication Agency. Bendon Lingerie, Dole, Living & Giving, McCain Foods
Specialist Branding & Communication Agency. Lucent Technologies, Surrey Police, Unilever
Specialist Branding Agency. Aston Martin, Rolls Royce, Virgin Interactive, Silverstone Raceway
Award Winning Advertising Agency. Land Rover, Placemakers, Wendy's Hamburgers
Specialist Branding and Packaging Agency. FMCG: Hansells, Maggi, Bluebird. Apparel: Rodd & Gunn, Swazi
Freightliner Trucks, Mercedes-Benz
Volunteer Experience & Causes
Opportunities Sam is looking for:
Causes Sam cares about:
Organizations Sam supports:
- SPCA of New Zealand
Since 2006 Onfire has developed a coherent marketing and communication strategy for Maritimo, Australia's premier manufacturer of long-range luxury motor yachts. Giving the brand direction and elevating its desirability and international status.
EMC Bikes are the brainchild of 4 x Tour de France professional Eric MacKenzie. Onfire overhauled EMC's identity both on and off the bike, elevating it to Australasia's most desirable bicycle brand. In fact, the bikes have been so popular that demand has outstripped supply. But don't just take our word for it, here's an independent review from Ride, Australia's largest cycling magazine.
"This is one of the best looking bikes that’s passed through the office in quite a while. It was obvious once we pulled it out of the box, and it’s been confirmed by cyclist and non-cyclists, fashionistas and designers. The aesthetics of the complete package work amazingly well. It’s a beautiful bike."
- Graphic Design
- Art Direction
- Brand Design
- Branding & Identity
- Brand Strategy
- Brand Developement
- Bespoke website design
- Product Development
- Web Design
- Brand Development
- Bicycle Design
- Cycle Clothing
- Marine Industry
- Name Development
- Concept Development
- Brand Architecture
- Creative Direction
- Corporate Identity
- Visual Communication
- Creative Strategy
- Interactive Advertising
- Corporate Branding
- Brand Implementation
- Logo Design
- Design Strategy
- User Interface Design
- Interaction Design
- User Experience
- Image Manipulation
- User Experience Design
- Creative Services
- Design Thinking
- Visual Design
- See 28+ See less
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