Sam Allan

Creative Director at Onfire Design

Auckland, New Zealand
  1. Momentum Bicycle Group,
  2. Brando Creative,
  3. Tiley Woodman, London
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Sammo has 20 years branding and packaging design experience working with some of Australasia's best known brands. He is the founder and creative director of Onfire.

Onfire specialise in branding and communication for the marine industry and have partnered with many leading marine manufacturers across the globe from Superyachts, Motoryachts, Trailerboats to Sails, Rigging and more.


Creative Director

Onfire Design
– Present (9 years)Auckland, New Zealand

Onfire Design is a specialist branding design agency. Onfire's history catalogues a range of clients who changed, not for the sake of change, but to drive action. We aim to make brands more visible, more differentiated, more competitive. From briefing to creative development to production, we work with our clients every step of the way to ensure projects get done with clarity and cut-through, on time, on budget - and on fire.

If you're interested in working with us or finding out more about the results we've achieved for our clients we'd love to hear from you. Call managing director Sam Allan on +64 9 480 2036.

Creative Director

Momentum Bicycle Group
(2 years 2 months)Auckland, New Zealand

Momentum Bicycle Group manufacture Genius Bikes and Grammo Bicycle Components. As Creative Director Sam was responsible for the creation of all design, marketing and advertising for both brands throughout the Australasian and American markets.


Brando Creative
(1 year)Auckland, New Zealand

Branding & Communication Agency. Bendon Lingerie, Dole, Living & Giving, McCain Foods


Tiley Woodman, London
(1 year)London, United Kingdom

Specialist Branding & Communication Agency. Lucent Technologies, Surrey Police, Unilever


Identity Design, London
(3 years)London

Specialist Branding Agency. Aston Martin, Rolls Royce, Virgin Interactive, Silverstone Raceway


The Campaign Palace
(1 year)Auckland, New Zealand

Award Winning Advertising Agency. Land Rover, Placemakers, Wendy's Hamburgers


Coats Design
(3 years)Auckland, New Zealand

Specialist Branding and Packaging Agency. FMCG: Hansells, Maggi, Bluebird. Apparel: Rodd & Gunn, Swazi

Mac Operator

RT Graphics
(2 years)

Freightliner Trucks, Mercedes-Benz

Volunteer Experience & Causes

Opportunities Sam is looking for:

Causes Sam cares about:

Organizations Sam supports:

  • SPCA of New Zealand


Maritimo Branding(Link)

Since 2006 Onfire has developed a coherent marketing and communication strategy for Maritimo, Australia's premier manufacturer of long-range luxury motor yachts. Giving the brand direction and elevating its desirability and international status.

Team members:

EMC Bikes Branding(Link)

– Present

EMC Bikes are the brainchild of 4 x Tour de France professional Eric MacKenzie. Onfire overhauled EMC's identity both on and off the bike, elevating it to Australasia's most desirable bicycle brand. In fact, the bikes have been so popular that demand has outstripped supply. But don't just take our word for it, here's an independent review from Ride, Australia's largest cycling magazine.

"This is one of the best looking bikes that’s passed through the office in quite a while. It was obvious once we pulled it out of the box, and it’s been confirmed by cyclist and non-cyclists, fashionistas and designers. The aesthetics of the complete package work amazingly well. It’s a beautiful bike."

Team members:


  • Graphic Design
  • Art Direction
  • Illustration
  • Brand Design
  • Branding & Identity
  • Brand Strategy
  • Brand Developement
  • Bespoke website design
  • Product Development
  • Web Design
  • Yachting
  • Maritime
  • Brand Development
  • Cycling
  • Bicycle Design
  • Cycle Clothing
  • Marine Industry
  • Name Development
  • Concept Development
  • Brand Architecture
  • Creative Direction
  • Corporate Identity
  • Mac
  • Visual Communication
  • Typography
  • Creative Strategy
  • Interactive Advertising
  • Corporate Branding
  • Brand Implementation
  • Bicycle
  • Logo Design
  • Design Strategy
  • User Interface Design
  • Interaction Design
  • Graphics
  • Layout
  • User Experience
  • Posters
  • Image Manipulation
  • User Experience Design
  • Creative Services
  • Design Thinking
  • Visual Design
  • See 28+  See less

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