Drew Boyd

Current

Director Marketing Mastery at Johnson & Johnson

Education

University of Chicago
United States Air Force Academy

Connections

171 connections

Industry

Biotechnology

Websites

Drew Boyd’s Summary

Drew Boyd is Director, Marketing Mastery for Johnson & Johnson (Ethicon Endo-Surgery division) in Cincinnati, Ohio, USA. He is head of the company's "marketing university" that is responsible for raising competencies in the areas of strategic marketing, market management, and new product innovation. Of particular focus is teaching employees how to systematically invent new medical products and integrate the inventions into long-range strategic plans.

In his sixteen years with Johnson & Johnson, Drew has served in marketing, mergers and acquisitions, and international development. Before Johnson & Johnson, he was with United Airlines. In ten years with United, Drew served in sales management, market management, market development, and international marketing. Prior to the airline industry, he spent six years as an Air Force officer in nuclear missile operations and testing.

Drew is also Executive Director of the MS-Marketing Program and Visiting Assistant Professor of Marketing and Innovation at the University of Cincinnati College of Business. He teaches "Applied Marketing Innovation" and the Capstone Course.

Drew received a bachelor of sciences degree in management from the United States Air Force Academy and an MBA from The University of Chicago. He is a frequent guest lecturer on the topics of persuasion and innovation to both corporate and academic audiences. Drew is one of a select group of "Cialdini Method Certified Trainers."