Will Larson

Current

• Business Analyst at Ticketmaster

Past

• Analyst, Global Product Management at Warner Home Video
• Online Marketing Intern at Ascendim
• Support Specialist Intern at KTLA

• Technical Consultant at Broadband Products

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1 more...

Education

• University of California, Santa Barbara
• South Pasadena High School
• University of California, London Bloomsbury Center

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Connections

72 connections

Industry

Entertainment

Will Larson’s Summary

Analyst drawing insightful and actionable conclusions from applying advanced statistical principles to large quantities of data.

Will Larson’s Experience

• Business Analyst

  Ticketmaster

  (Public Company; TKTM; Entertainment industry)

  July 2008 — Present (1 year 5 months)

  +Software: Excel, VBA, MS Access, SPSS, Powerpoint, Infopath (incl. data validation scripting in Javascript), Outlook (incl. VBA with Redemption)
  +Seeds of Analysis: Forrester, Bizrate, ComScore, Omniture (incl. ExcelClient), WebTrends (incl. ODBC API), Adwords (reporting-only), Yahoo Search Marketing (reporting-only), CRM, SEO, SEM, B2C Marketing
  +Worked/working on: Extrapolation for financial forecasting, ROI, ROAS, ODBC querying and automated analysis

• Analyst, Global Product Management

  Warner Home Video

  (Public Company; 10,001 or more employees; TWX; Entertainment industry)

  June 2007 — July 2008 (1 year 2 months)

  + Maintained product requirements and costs under tight deadlines using our budgeting, planning, and analytical tool, PLM (Product Lifecycle Management), built on SAP Netweaver.
  + Worked closely with developers to enhance PLM.
  + Developed custom Excel decision-making reports with VBA routines, custom-written functions, and Essbase API to support cost-saving initiatives.
  + Communicated with Marketing, Finance, Operations, and many of our 70 territory offices to gather business requirements and decisions and ensure they were properly implemented.

• Online Marketing Intern

  Ascendim

  (Privately Held; 11-50 employees; Internet industry)

  September 2005 — July 2006 (11 months)

  + Internet research to find content for Search Engine Optimization (SEO).
  + Undertook design tasks with the graphic design team, batch image and filename manipulation using Adobe Photoshop macros and Microsoft Batch Files.
  + Maintained product data in an Elastic Path Database using HTML and CSS.

• Support Specialist Intern

  KTLA

  (Public Company; 201-500 employees; TRB; Entertainment industry)

  May 2005 — July 2005 (3 months)

  + Desktop Support: set up personal computers and solved network problems.
  + MIS-related tasks: administration of an Exchange Server, tape backups for file servers.

• Technical Consultant

  Broadband Products

  (Import and Export industry)

  June 2003 — August 2003 (3 months)

  + Developed a customized system of computers to troubleshoot defective products.
  + Maintained website http://broadbandproducts.com.

Will Larson’s Education

• University of California, Santa Barbara

  BS , Financial Mathematics and Statistics , 2007

  Coursework: Vector Calculus, Mathematical Finance and the Binomial / Black-Scholes Models, Corporate Finance, Numerical Analysis, Probability & Statistics, Stochastic Processes, SAS Base Programming

  Activities and Societies:

  Business Economics Association

• South Pasadena High School

  2003

  Activities and Societies:

  Water Polo, Swimming

• University of California, London Bloomsbury Center

  Fall Semester Study Abroad Program 2006

Will Larson’s Contact Settings

Interested In:

• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch