online strategy & community engagement
Vancouver, Canada Area
- Current
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- online strategy & community engagement at Vancity
- blogger at azaroff.com
- Past
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- interactive marketing & channel manager (on contract) at Vancity
- project manager at TELUS
- producer at Blast Radius
- producer at Media Revolution
- producer at 65 Media
- producer at DNA Studio
- community producer at AtomFilms
- owner at Group Effort Productions (Sole Proprietorship)
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William Azaroff’s Summary
I direct Online Strategy & Community Engagement at Vancity, Canada's largest credit union and a true innovation powerhouse. I have a strong background in extending brands to the web and engaging community online.
Some things to know about me:
• I pioneered ChangeEverything.ca, the groundbreaking change-themed online community, which was nominated for another Webby Award
• I speak at conferences across North America about social media strategy, social marketing and the social economy
William Azaroff’s Specialties:
Online strategy, community engagement, online branding, social media, creative strategy, web user experience, interactive marketing, blogging, project management, team leadership, channel management & strategy, metrics & analytics, online community building, web 2.0, public speaking.
William Azaroff’s Experience
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online strategy & community engagement
Vancity
(Privately Held; 1001-5000 employees; Financial Services industry)
February 2008 — Present (4 months)
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blogger
azaroff.com
(Internet industry)
January 2003 — Present (5 years 5 months)
After five years of blogging, I now write about the intersection of social media, online brand building and the world of banking on my blog:
www.azaroff.com/blog
I am a guest blogger on NetBanker, one of the biggest and best FI blogs around:
www.netbanker.com/azaroff -
interactive marketing & channel manager (on contract)
Vancity
(Privately Held; 1001-5000 employees; Financial Services industry)
September 2005 — February 2008 (2 years 6 months)
Developed strategic online initiatives for Vancity, Canada's largest credit union, aimed at building brand, extending community leadership differentiation and increasing product promotion and sales. Created a Digital Marketing Strategy to ensure web plans align with overall corporate objectives. Developed and produced large-scale online social networking site - ChangeEverything.ca - to foster community and extend innovative brand attributes.
Worked within Channel Management to develop and implement a Channel Strategy as part of a major company-wide strategic planning process, focusing on optimal utilization of all channels (Branch, ATM, Telephone and Online) to better fulfil the needs of the company and its members. -
project manager
TELUS
(Public Company; 10,001 or more employees; T.TO; Telecommunications industry)
March 2004 — September 2005 (1 year 7 months)
Managed strategic projects focused on improving the customer experience and usability on telus.com - such as the 2004 Online Annual Report - and adapting marketing initiatives for the web as part of the Web User Experience team within the TELUS Brand office. Began in the e.Enablement group, producing sites for external clients including the Vancouver Port Authority and the Government of BC.
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producer
Blast Radius
(Privately Held; 201-500 employees; Marketing and Advertising industry)
2003 — 2004 (1 year)
Produced web projects and digital marketing campaigns for clients such as Nike Jordan and Intuit Canada.
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producer
Media Revolution
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2002 — 2003 (1 year)
Strategized with internal finance and sales teams to manage projects for Honda, the company’s top-drawer client. Developed large scale community site for Honda Motorcycle division. Created and delivered presentations to Honda management illustrating best solutions to advance functionality; carefully maintained budget and schedule efficiency to ensure project profitability; and collaborated with tech and art directors - as well as Honda project managers and business leaders - to meet core objectives. Managed initiatives for Sony Pictures and Nestlé.
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producer
65 Media
(Privately Held; 11-50 employees; Marketing and Advertising industry)
2002 — 2002 (less than a year)
Created and executed marketing plans and proposals to showcase films and products online for award-winning web design boutique. Scheduled company’s production slate and steered high-profile projects from brainstorming sessions through final delivery to clients such as Disney, Fox, and Focus Features. Produced games and viral activities within scope of most projects.
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producer
DNA Studio
(Privately Held; 51-200 employees; Marketing and Advertising industry)
2001 — 2002 (1 year)
Collaborated closely with clients such as Universal Pictures and Warner Bros. to develop and produce web projects. Managed teams of designers and developers, created wireframes and site schematics to demonstrate site usability, maintained project schedules and budgets, and produced highly successful marketing campaigns and extensive online gaming environments.
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community producer
AtomFilms
(Privately Held; 201-500 employees; Online Media industry)
2000 — 2001 (1 year)
Strategized and developed content on AtomFilms.com to engage the community of 1.8 million Insiders. Collaborated with internal teams to create successful site features to achieve traffic and revenue goals in coordination with major sponsorships, such as VW, Sony, Intel, and Ford.
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owner
Group Effort Productions (Sole Proprietorship)
(Sole Proprietorship; Myself Only; Motion Pictures and Film industry)
1989 — 2001 (12 years)
Produced, wrote, and directed independent films, including The Engagement Party - an award-winning digital feature - and CheckMating - a 35mm short film whose film festival success continues to yield international sales to television networks, airlines, and online and theatrical venues.
Additional Information
William Azaroff’s Websites:
William Azaroff’s Groups:
Vancity, Finovate, BarCampBankSeattle, Net.Finance, Credit Union Employees, Northern Voice
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Internet Marketing Conference member -
Credit Union Employees member -
Credit Union Network member -
AtomFilms Alumni member -
BarCampBank member
William Azaroff’s Honors:
A full list of my speaking engagements and interviews can be found at
www.azaroff.com/?id=speaking
SPEAKING ENGAGEMENTS (highlights):
• Net.Finance
• CUES Experience (upcoming)
• Canadian Marketing Association (upcoming)
• Internet Marketing Conference (upcoming)
• Partnership Symposium (upcoming)
• Online Innovations in Financial Service Marketing
• Washington CU League
• BarCampBankSeattle (Contributor)
AWARDS (highlights):
• 2008 Webby Awards, ChangeEverything.ca, Nominee
• 2007 Digital Marketing Awards, ChangeEverything.ca, Certificate
• 2007 Webby Awards, ChangeEverything.ca, Official Honoree
• Clio Award, The Pianist Website, Shortlist
• Hollywood Reporter Key Art Award, 25th Hour Website, Nominated
• London International Advertising Award, The Pianist Website, Finalist
PRESS INTERVIEWS (highlights):
• Globe and Mail
• New York Times
• San Francisco Chronicle
