Wayne Porter

Current

• Co-Founder at Meme Science

Past

• Security Consultant on Social & Emerging Media at Facetime Communications
• Co-Founder at Revenews LLC
• Senior Director Special Research at Facetime Communications

• CEO at XBlock Systems LLC
• V.P. Product Development at AffTrack LLC

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Connections

500+ connections

Industry

Online Media

Websites

• My Blog

Wayne Porter’s Summary

I speak frequently (e.g. RSA, Affiliate Summit, CJU) on a diverse range of topics including e-commerce, advertising fraud prevention, spyware, security, experimental media, and community development. Citations include Barron’s Financial Times, Forbes, New York Times, Playboy, Mercury News, Entrepreneur, Fox News, and Revenue Magazine. I work with other researchers to solve some of the most complex security cases such as the Orkut Worm, KMeth Worm, and the SpazBox Puzzle.

I am a Co-founder of ReveNews.com, one of the oldest writing efforts on online revenue generation. Former CEO of XBlock Systems, an anti-malware firm, acquired by Facetime, in 2005. I was instrumental in the development of two patent pending systems to neutralize malware.

In 2004, I served as an expert panelist at the FTC Spyware Workshop. In 2003, I organized and chaired the New York Marketing Summit at the Yale Club to open up dialog that helped the industry produce a nascent Code of Conduct.

I also provided funding and assisted as a creative consultant for the award winning film, Nothing So Strange (2002). The film received the New York Times Claiborne Pell Award for Original Vision. It also was the first film embracing the open source format. I also served as the Consulting Producer on the drama/humor film Williamsburg (2006), selected as Winner Best Noir at the New York International Film and Video Festival.

My recent work has been in the Second Life platform where I co-created a number of experiences including work with my firm, Meme Science, to create an exact replica of the Vietnam Memorial Wall in Washington, D.C. I have also been working in ARGs the most recent being Eldritch Errors, featured in Wired Magazine, an immersive horror series playing out in real time -- on the Internet and in the real world.

I am a recognized authority in security, performance marketing, and I excel in social network design, immersive and performance marketing as well as virtual world commerce.

Wayne Porter’s Specialties:

adware/Adware/spyware analysis, online fraud analysis, security concepts, management of performance based revenue systems and deal structures, versed in SEO, SMO & SEM, tactical and strategic blogging. Documented history of conducting interviews on key events in e-commerce. Able to blend cross-discipline knowledge. Highly competent both strategically and tactically in experimental media, ARG development, NextGen marketing, micro-media, and Virtual World development concepts.

Wayne Porter’s Experience

• Co-Founder

  Meme Science

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  2006 — Present (2 years)

  In late 2006 I provided the current round of funding for Meme Science. I am charged with strategic guidance and company leadership. I serve as CEO covering areas that include micro media, 3d social networks, micro-chunking, AST, ARGs and most issues e-commerce. I help guide leadership and collaborators in the creation of innovative or experimental products and/or provide consulting services and strategic insight.
  
  I help ensure the firm is proficient with the complex skills required in 3d network or 'metaverses', new metrics, thought leadership, high level strategy, new tactical approaches and risk factor evaluation. In addition this covers social trend synthesis, speaking and writing, and research. Most importantly it is my role to evaluate potential clients as a mutual fit. We focus on select private clients, Fortune 500 firms, and vetted collaborators.

• Security Consultant on Social & Emerging Media

  Facetime Communications

  (Privately Held; 51-200 employees; Computer & Network Security industry)

  February 2008 — June 2008 (5 months)

  Consult with executive, lab and engineering staff on emerging micro-media and next generation media landscapes, engage thought leaders, and evaluate emerging technologies from a security perspective e.g. data leakage. Work extensively quantifying and studying the impact of P2PTV, IPTV, VoIM, Virtual Worlds, MMOs and the "Web 2.0" space from a privacy, security, and marketing perspective in addition its relation to critical regulations such as HIPPA, SOX, and e-discovery.

• Co-Founder

  Revenews LLC

  (Privately Held; 1-10 employees; Publishing industry)

  September 1998 — April 2008 (9 years 8 months)

  Served on the Revenews Board of Directors and participated as a blogger, strategist, talent recruiter and community builder. Revenews received regular large-volume media mentions and received Marketing Sherpa's Reader's Pick Best Blog Awards for 2006.
  
  Since launch in December, 1998, ReveNews.com has always been focused on the broader views of online revenue-sharing approaches, from performance marketing to micro-manufacturing and merchandizing partnerships.

• Senior Director Special Research

  Facetime Communications

  (Privately Held; 51-200 employees; Computer & Network Security industry)

  May 2005 — February 2008 (2 years 10 months)

  I worked on the research end of specialized cases of malware, spyware, espionage, click fraud, social engineering and atypical security incidents. I developed strategy behind global blogging efforts, engage in industry evangelism, education and prospected for collaborative opportunities for the executive staff to evaluate. Extensive industry writer / speaker, SME on specialized malware. Worked with lab members in discovering or studying complex security attacks.

• CEO

  XBlock Systems LLC

  (Privately Held; 1-10 employees; Computer & Network Security industry)

  January 2003 — May 2005 (2 years 5 months)

  Lead small team of specialty researchers and produced SpywareGuide.com, Xblock's X-Cleaner, Regblock and BlockList lines. Company acquired by FaceTime Communications in May 2005.

• V.P. Product Development

  AffTrack LLC

  (Privately Held; 11-50 employees; Computer Software industry)

  April 2001 — September 2003 (2 years 6 months)

  Developed new revenue metrics and reporting for some of the Internet's largest online media properties e.g. EPC calibration among categorical shopping sites, designed and tested reporting systems, public speaking, writing, education and marketing duties.

Additional Information

Wayne Porter’s Websites:

• My Blog

Wayne Porter’s Interests:

chess, fishing, racquetball, reading, creative writing, blogging, rare book collecting, BMWs,

Wayne Porter’s Groups:

International Society of Online Entrepreneurs, AHUMA MVPS, Association of Virtual Worlds

•    eOffice
•    KIVA
•    RSA Conference
•    Linked Affiliate - A Place for Affiliate Marketers to Meet!
•    Association of Virtual Worlds
•    Information Security Community
•    eMarketing Association Network
•    TWAlum
•    National Information Security Group
•    IT SECURITY EXPERT
•    Filmmakers
•    Innovative Marketing, PR, Word-of-Mouth & Buzz Innovators
•    Marshall University Alumni
•    Microsoft MVP - Group
•    Security Leaders Group

Wayne Porter’s Honors:

Affiliate Summit Legend Award; 2005
Google Responsible Security Disclosure; 2006
Microsoft Windows Security MVP; 2006-2007
Microsoft Windows Security MVP; 2007-2008
Marketing Sherpa Reader’s Choice Blog Award: 2006
Webby Awards Official Honoree 2007 (Revenews- Business Blog)
Top Influencers in IT Security 2007
Gerson Lehrman Group Councils: Teacher Rank- Top 20% 2007-2008
Microsoft Enterprise Security MVP; 2008-2009

Wayne Porter’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch