Independent Consultant at Homeowners of Texas, Inc.
Austin, Texas Area
- Current
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- Independent Consultant at Homeowners of Texas, Inc.
- Past
- Education
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- American University
- Florida Institute of Technology
- Northern Virginia Community College
- Recommended
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8 people have recommended Wayne - Connections
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196
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- Industry
- Computer Hardware
- Websites
Wayne Caswell’s Summary
I'm a Technologist, Futurist & Marketing Expert looking for ways to speed the deployment of BIG Broadband, using my ability to spot trends, discover opportunities, inspire audiences, and develop strategies. My strengths include exceptional technical, marketing & communications skills and decades of technology & computing experience and insights.
Why BIG Broadband? See http://www.cazitech.com/big_broadband.htm.
Wayne Caswell’s Specialties:
■ MKTG TOP GUN – Mkt. Research, Segmentation, Positioning, Strategy, Brand Mgt, Media Relations, Sales Support/Tng, Bus.Dev
■ N/W EVANGELIST – Residential Gateway pioneer. Past Mktg Chair of HomeRF Working Group. FTTH, Cable, DSL & Wireless
■ CONSUMER ADVOCATE – Served on FCC Consumer Advisory Cmte & successfully lobbied TX legislature to allow municipal networks
■ VISIONARY – Digital Home expert w/ apps in entertainment, telework, telemedicine, distance learning, accessibility & security
Wayne Caswell’s Experience
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Independent Consultant
Homeowners of Texas, Inc.
(Non-Profit Organization Management industry)
August 2008 — Present (1 year 4 months)
I’m working as a Board member and Director of Homeowners of Texas (http://www.homeownersoftexas.org), helping this non-profit through its early stages with strategy, political lobbying, marketing communications, IT support, and website design. Please check us out, let us know of homeowners struggling with construction defects, and get personally involved if you can. Our vision includes working with the various stakeholders to develop regulatory reforms that protect homeowners while improving the homebuilding industry. Others who will benefit include the construction trades, realtors, insurance and warranty companies, and the neighborhoods and communities that benefit from improved property values and the resulting tax base.
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Messaging Manager
Dell
(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)
July 2006 — February 2008 (1 year 8 months)
I established consistency across all media worldwide, working with teams in Engineering, MARCOM, PR & Analyst Relations, Sales, Legal, Delll.com, photo labs, and outside agencies. My messages were simple, compelling, relevant and differentiated and, most importantly, resonated in the market to motivate sales teams, captivate customers, contribute to Editor’s Choice awards, and enable sales.
I helped launch Dell's first AMD PCs, Inspiron notebook & desktop portfolios, high-end XPS gaming systems, all-in-one systems, a multimedia “studio,” home networking products, and Windows Vista. My technical papers, demos and enhancements to online learning centers helped reinforce product messaging, and my influence extended to other business units, including graphics, displays, sound options, Blueray Disc, Bluetooth, Wi-Fi and services.
I’m credited with naming the XPS One, producing Dell’s “best ever” Reviewer’s Guides, and establishing a global repository of messaging collateral. -
Founder & Principal Consultant
CAZITech Consulting (Sole Proprietorship)
(Sole Proprietorship; 1-10 employees; Management Consulting industry)
February 1999 — July 2006 (7 years 6 months)
I provided Digital Home market & competitive analysis, management education & workshops, strategy & tactical advice, and other consulting services to various organizations, including 3M, Electric Power Research Institute, International Wireless Packaging Consortium, Parks Associates, Siemens, and Technology Futures.
Appointed to FCC Consumer Advisory Committee, where I influenced public policy through three working groups: (1) Advanced Technology, (2) Homeland Security, and (3) Rural & Underserved Populations.
Successfully lobbied the Texas legislature and protected the rights of communities to install municipal networks, working with a handful of volunteer consumer advocates to defeat 168 paid lobbyists. -
Market Segment Manager, Microelectronics Division
IBM
(Public Company; 10,001 or more employees; IBM; Semiconductors industry)
May 1997 — October 1999 (2 years 6 months)
As subject matter expert on home networks and gateways, developed segment business plan for IBM's $1.5 Billion semiconductor division, facilitated a broader plan for network appliances, and influenced IBM corporate decisions to enter (or avoid) several emerging markets.
As marketing chairman of HomeRF Working Group, differentiated HomeRF from wireless LANs by managing worldwide brand, marketing programs, collateral development, media relations, speaking opportunities, trade show events, and internal meetings across 100 member companies.
Spearheaded the 1st COMDEX Home Networking pavilion, which became an annual COMDEX & CES “Hot Spot.” -
Senior Planner, Software Products Division
IBM
(Public Company; 10,001 or more employees; IBM; Computer Software industry)
October 1993 — April 1997 (3 years 7 months)
Developed innovative strategies and plans to sell OS/2 operating system into homes, to game developers, and to corporate telecommuters leading to OS/2 Warp reaching the #1 position on StoreBoard's retail sales charts.
While in this role, I created a new Try-n-Buy CD-ROM sales channel that other IBM Divisions adopted, I introduced IBM to the emerging Digital Home market, and I evangelized and helped pioneer the emerging Residential Gateway market through white papers, keynote presentations, standards participation, prototype development, and marketing plans. -
Marketing Representative, Global Sales & Distribution
IBM
(Public Company; 10,001 or more employees; IBM; Computer Hardware industry)
July 1984 — September 1993 (9 years 3 months)
Directed PC marketing (PS/2, OS/2 & software) across a 10-states with expert advice and support, resulting in recognition for “best-of-breed” programs and Area PC sales ranking #2 in the nation.
Saved $2.5 million a year, improved field communications and customer satisfaction, and increased sales by developing an online information repository that blended email, newsletters and centralized storage. It was named an “IBM Best Practice” and prompted two large cash awards.
Invented a tool to more easily develop and distribute presentations and proposals to print locally in typeset quality, saving IBM over $1 million annually and earning another large cash award.
Wayne Caswell’s Education
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American University
BS , Management Science
■ Put myself through school, working fulltime while going to school fulltime.
■ Extensive IBM technical & management training supplements formal education. -
Florida Institute of Technology
Computer Science
- Activities and Societies:
- Delta Sigma Phi, Ad Astra Yearbook (business manager and staff artist), worked in computer center, produced promotional posters and other artwork for university
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Northern Virginia Community College
AA, AAS, and AS , Business, Data Processing and Science
Additional Information
Wayne Caswell’s Websites:
Wayne Caswell’s Interests:
■ COMMUNTIY– FCC Consumer Advisory Committee, volunteer telecom lobbyist, volleyball referee ■ MILITARY– U.S Army, rapid promotion to E-5 in 15 months, honorably discharged ■ PC – Microsoft Office, FrontPage, Publisher, Lotus Notes & SmartSuite, Acrobat, networking
Wayne Caswell’s Groups:
■ American Marketing Association (Austin.MarketingPower.com)
■ Application Home Initiative (TheApplicationHome.com)
■ Association for Community Networking (AFCN.org)
■ Austin Wireless Alliance (AustinWirelessAlliance.org)
■ Continental Automated Buildings Association (CABA.org)
■ FCC Consumer Advisory Committee (FCC.gov/cgb/cac)
■ Society of Industry Leaders (SocietyOfIndustryLeaders.com)
■ Telecom Think Tank (TelecomThinkTank.com)
■ World Future Society, Austin Chapter (CenTexWFS.org)
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Dell Alumni -
The Greater IBM Connection: IBM's alumni program for past and present IBM employees -
Austin High-Tech -
Telecom Professionals -
Marketing Executives Group -
Energy Priorities "Thought Leaders" -
Dell ~ "Winning with Integrity" -
Austin Technology Council -
Technology Marketing Community -
Austin Top Guns -
IBM co/ex workers independent group -
IBMers -
Current and Ex-IBM Employee Group -
OS/2 professionals -
Consumer Electronics Association -
ProductCamp Austin -
IBM Alumni -
Team OS/2 Alumni -
NetworkInAustin.com -
FirstMile.US -
IWPC -- International Wireless Industry Consortium -
TechHome a division of CEA
Wayne Caswell’s Honors:
■ Dell Director's Award
■ Appointed to FCC Consumer Advisory Committee
■ Marketing Chairman, HomeRF Working Goup
■ Numerous IBM Systems Engineering Symposiums & 100% clubs
■ Numerous IBM Suggestion Awards & other awards
■ Boy Scouts | Order of the Arrow | Vigil Honor
Wayne Caswell’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
