Greater Seattle Area
- Current
-
- President at High Tech Strategies, Inc.
- Past
-
- Vice President, Marketing at Ansyr Technology
- Director, Strategic Programs at Advanced Marine Technology
- Senior Consultant at Regis McKenna Inc
1 more...
- Education
-
- The Ohio State University
- The College of Wooster
- Goethe Institute (Germany)
- Connections
-
80
connections
- Industry
- Renewables & Environment
- Websites
Warren Schirtzinger’s Summary
Sometimes it's hard to get people to accept and use new products, new technologies or new ways of doing things. But that's what I do best and have done successfully for over 15 years. In marketing lingo it's called accelerating the adoption of innovation. (Although in the world of energy efficiency, they call it "market transformation.")
Much of my expertise is derived from my consulting work at KPMG-Regis McKenna and High Tech Strategies Inc. (which I founded), executive management experience at several high-tech companies, and 15 years of experience turning innovative new products into mainstream, everyday products. Along the way I've acquired substantial skills in both business and social psychology.
Here are a couple of examples that highlight the expert work I do:
Partnered with "Time Magazine" Environmental Hero Steven Strong to characterize early users of renewable energy and increase the visibility of the solar/PV industry
----------
Teamed with a leading venture capital firm to research and validate new market opportunities in biotech and pharmaceuticals
----------
Selected as special advisor to Sacramento Municipal Utility District (SMUD) to assess the market acceptance and sustainability of SMUD's solar electric "PV Pioneer" program
----------
Guided the creation and introduction of an innovative energy efficiency certification program, funded by Bonneville Power’s Northwest Energy Efficiency Alliance
----------
Recruited to guide development and introduction of new heads-up display for geographical information systems (GIS) applications
----------
Warren Schirtzinger’s Specialties:
high-tech marketing, technology adoption, renewable energy, emerging technologies, energy efficiency, market transformation, content marketing
Warren Schirtzinger’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
