Driven, Innovative & Experienced Executive
Toronto, Canada Area
- Current
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- Founder at Kazooga
- President & CEO at NetConneXion
- Past
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- General Manager / Chief Operations Officer at Business.ca Inc.
- Vice President of Sales & Marketing at Business.ca Inc.
- Business Development Manager at WebOBJ Technology
- Senior Financial Analyst at Liquor Control Board of Ontario (LCBO)
- Senior Market Analyst at WIC Connexus
- Education
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- The University of Western Ontario - Richard Ivey School of Business
- York University - Schulich School of Business
- York University - Schulich School of Business
- The University of Western Ontario
- St. Mary's
- Recommended
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- Industry
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- Websites
Warren Houston, MBA’s Summary
-An innovative thinker with 10+ years of successful general management experience
-Proven background in strategic planning, sales & marketing, operations, and professional development
-Possesses strong leadership qualities and the ability to build long-term relationships
-Driven leader who uses initiative and sound decision making to implement change
-Proven ability to build high performance teams and create synergistic alliances
-Excellent blend of management, analytical, implementation and presentation skills
-Strong financial and business modeling background
-MBA from the Richard Ivey School of Business, University of Western Ontario
Warren Houston, MBA’s Specialties:
Business-to-Business Relationship Building, Start-Up Experience, Web-Based Solutions & Online Business, Financing & Venture Capital, Operational Management, Search Engine Marketing and Entrepreneurial Activities.
Warren Houston, MBA’s Experience
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Founder
Kazooga
(Privately Held; Internet industry)
March 2009 — Present (5 months)
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President & CEO
NetConneXion
(Privately Held; Marketing and Advertising industry)
May 2008 — Present (1 year 3 months)
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General Manager / Chief Operations Officer
Business.ca Inc.
(Internet industry)
June 2001 — April 2008 (6 years 11 months)
-Responsible for the company’s day-to-day operating activities, including revenue and sales growth; expense, cost and margin control; and monthly, quarterly and annual financial goal management.
-Provide the strategic direction and the alignment of our organization to reflect our companies’ vision and enhance dynamic growth
-Direct and participate in acquisition and growth activities to support overall business objectives and plans.
-Responsible for channel strategy development, business model transformation and operational issues
-Establish new strategic partnerships, joint ventures and alliances. The initiative involved building identifying, developing and negotiating strategic business partnerships that fit within the strategy
-Establish the performance goals, allocate resources, and assess policies for senior management. -
Vice President of Sales & Marketing
Business.ca Inc.
(Internet industry)
March 2000 — June 2001 (1 year 4 months)
-Identified, evaluated and pursued the strategic and financial prospects of all new market opportunities that were compatible with our business strategy and drove significant value for the Company
-Established new strategic partnerships, joint ventures and business-to-business alliances
-Responsible for all partnership activity including the tracking, documentation and status reporting of all collaborations along the business development pipeline
-Oversaw the plan and execution of a comprehensive marketing strategy
-Primarily accountable for achieving overall sales objectives including: new business acquisition, organic growth (share of wallet), price increases and client retention
-Managed fiscal results, budgets, forecasts and reports on product, service and pricing trends
-Organized weekly sales meetings and bi-weekly “One-on-Ones” with direct reports -
Business Development Manager
WebOBJ Technology
(Computer Software industry)
July 1999 — March 2000 (9 months)
• Provided business and corporate planning
• Identified public and private sales opportunities
• Developed and maintained industry alliances to enhance B2B relationships
• Developed financial models using information obtained through market research and competitor analysis
• Provided pricing, margin analysis and price elasticity through specific market research programs
• Monitored and enhanced operational issues to increase productivity
• Monitored and analyzed the effectiveness of marketing programs to assure achievement of objectives
• Provided financial expertise related to periodic and ad hoc reporting and implemented special projects -
Senior Financial Analyst
Liquor Control Board of Ontario (LCBO)
(Government Agency; 10,001 or more employees; Retail industry)
August 1998 — July 1999 (1 year)
• Developed and maintained complex PC applications to be used in analytical and planning processes
• Developed and produced accurate and timely financial reports and statements
• Provided financial expertise related to periodic and ad hoc reporting
• Provided financial support to financial quality assurance
• Coordinated initiatives between finance department and I.T. department
• Designed and implemented store efficiency initiatives
• Provided financial analysis for agency store selection committee
• Maintained bank reconciliation summary for all accounts -
Senior Market Analyst
WIC Connexus
(Public Company; 11-50 employees; Telecommunications industry)
May 1997 — August 1998 (1 year 4 months)
• Developed financial models using information obtained through market research and competitor scanning
• Provided corporate financial tracking and analysis
• Provided pricing, margin analysis and price elasticity through specific market research programs.
• Supported business unit budgeting process
• Monitored and analyzed the effectiveness of marketing programs to ensure achievement of objectives
• Developed routine to assess distribution channel effectiveness and recommend alternatives.
• Supported the sales force with competitor analysis
• Coordinated with outsourced market research firms to assure smooth & timely implementation of programs
• Spearheaded a Wireless Digital Television & Wireless High Speed Internet Trial for Greater Toronto Area
Warren Houston, MBA’s Education
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The University of Western Ontario - Richard Ivey School of Business
Executive MBA , General Business Management , 2005 — 2006
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York University - Schulich School of Business
Marketing Management 2000 — 2000
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York University - Schulich School of Business
Corporate Operational Issues 2000 — 2000
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The University of Western Ontario
BA , Economics , 1993 — 1997
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St. Mary's
