Interactive Marketing Consultant at Medtronic Neuromodulation
Greater Minneapolis-St. Paul Area
- Current
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- Sr. Interactive Marketing Consultant at Medtronic Neuromodulation
- Past
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- Director at Success Cubed, LLC
- Senior Online Marketing Analyst at Medtronic, Inc.
- Senior Internet Marketing Consultant at FindLaw, a Thomson Business
- Corporate Web Administrator & Project Lead at St. Jude Medical
- Interactive Producer at Periscope Interactive
- Education
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- University of Pennsylvania - The Wharton School
- University of Saint Thomas - School of Business
- University of Minnesota-Twin Cities
- RMC - Rocky Mountain College
- Recommendations
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29 recommendations - Connections
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500+
connections
- Industry
- Internet
- Websites
Ward Tongen (@wtongen)’s Summary
Goal: To promote search marketing and social media programs, lead teams, partner with clients, and work with highly talented people that understand Internet communications and how to use it.
Top 5 Strengths Finder Themes:
1. Positivity
2. Woo
3. Communication
4. Adaptability
5. Connectedness
Selected to be a Panelist at the MIMA Summit 2010 on the topic of 'Interactive Marketing in The Healthcare Industry' in September
2010 Panelist at Sales & Marketing Executives International (SMEI) - "Newsworthy vs. Buzz-worthy. Deliver more with a Social Media Marketing Plan"
2009 Ignite Minneapolis #1 Social Media Presentation: "Claim your Yammer network: What your organization needs to know".
2009 Webinar: Introduce Search Engine Optimization to European marketers at Medtronic in Germany and UK.
2008 Introduce Search Engine Optimization Techniques and Enterprise Web Metrics Platform to European marketers at Medtronic in Tolochenaz, Switzerland.
2007 Keynote speaker at the Sixth NIDA Language and Communication's Colloquium Series for the School of Language and Communication, The National Institute of Development Administration (NIDA), Bangkok, Thailand
2005, 2006 & 2007 Panelist at the Minnesota Interactive Marketing Association (MIMA) Summit.
2007 Conduct a Search Engine Optimization Workshop for Writers at Medtronic ANZ in Sydney, Australia
Member of Minnesota Interactive Marketing Association (MIMA) Since 2004
2006 Member of the Minneapolis Public Library Advisory Group on Information Technologies for the 21st Century
2006 Panelist at the Search Engine Strategies Conference in San Jose, CA and Chicago, IL on the topic of " "Search & Regulated Industries"
2006 Presented "Search Marketing - If You Build It, Will They Come?" at the Media Communications Association International - Minnesota Chapter
2005 Member of Toastmasters International & Apprentice to the NSA Mentorship Program
Ward Tongen (@wtongen)’s Specialties:
-Internet Marketing Program Development
-Professional Speaking
-Usability Enthusiast
-Search Engine Optimization (SEO)
-Search ENGINE Marketing (SEM & PPC)
-Web Metrics and Analytics
-Client and Vendor Relationship Management
-Web Project Management
-Interactive Marketing
-Search Marketing Education/Training
-Online Reputation Management (ORM)
-Emerging Media - Social Media Programs, Web 2.0, etc.
Ward Tongen (@wtongen)’s Experience
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Sr. Interactive Marketing Consultant
Medtronic Neuromodulation
(Medical Devices industry)
October 2009 — Present (1 year )
Lead Neuromodulation business division Interactive team with Search & Social Media Marketing as well as Web metrics analytics.
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Director
Success Cubed, LLC
(Professional Training & Coaching industry)
January 2009 — 2009 (less than a year)
Success³ started as a Mastermind group – five former colleagues who got together once a month to talk about business issues in general. At each meeting, we took the time to talk about our own issues and goals at work.
Then we thought: Why don’t we share and expand what we know? We formed Success³, LLC. Our group of five is a lot like the places where we work. Between oldest and youngest, there is a 30-year age difference. Both genders are represented. There are differences in sexual orientation, race, backgrounds, education, politics, family situations, religion and work objectives. We all share a commitment to do the best job we know how in our respective workplaces. We care about ourselves and about each other. -
Senior Online Marketing Analyst
Medtronic, Inc.
(Public Company; MDT; Medical Devices industry)
November 2005 — August 2009 (3 years 10 months)
- Consult with Medtronic business units and geographies to translate marketing strategies into effective online execution.
- Proactively serve as a subject-matter expert in the area of Web metrics, search marketing and social media to Medtronic marketers worldwide.
- Developed program to maintain Web equity of the Medtronic.com through re-launch. Increased visibility by 30%.
- Led efforts to monitor online reputation and make use of new emerging media channels inside and outside the organization.
- Translate metrics for Web sites and campaigns into recommendations for actions to improve site and campaign performance.
- Implement and administer global enterprise Web metrics platform.
- Developed and delivered Web marketing training in U.S., Europe, Australia. -
Senior Internet Marketing Consultant
FindLaw, a Thomson Business
(Internet industry)
February 2004 — November 2005 (1 year 10 months)
- Consulted with FindLaw customers (law firms) to develop strategies and tactics to channel visitor traffic to their Websites and convert visitors into clients.
- Identified and executed search engine marketing plans for customer Websites including Website optimization, search engine and directory submissions, paid inclusions and inbound linking.
- Led creation of systems, processes and efficiencies to effectively monitor the performance of thousands of client Websites.
- Trained FindLaw customers, sales consultants, account managers, writers, editors and designers on search engine marketing best practices. -
Corporate Web Administrator & Project Lead
St. Jude Medical
(Public Company; STJ; Medical Devices industry)
April 2000 — September 2003 (3 years 6 months)
- Achieved 100% increase in the number of website visitors and a top ten ranking for targeted terms in major search engines year-to-year since 2001 by developing, implementing and managing a multi-tier program aimed at increasing market exposure to the company's under-utilized Website.
- Reduced website time to publish by implementing and
administering a content management platform for all corporate Internet and Intranet websites.
- Maintained and upgraded multiple corporate web systems for web development and traffic analysis metrics to ensure rapid turnaround for projects and change requests.
- Led multiple Web development teams to on-time deliveries by defining project goals, managing work assignments and estimating tasks. -
Interactive Producer
Periscope Interactive
(Privately Held; 51-200 employees; Internet industry)
February 1998 — March 2000 (2 years 2 months)
- Brought multiple projects in on time and within budget by leading interactive project development teams to develop Intranet and Internet websites.
- Managed client communication on technical and functional details to insure interactive projects were carried out to the client expectations.
- Elevated brand identity for Arctic Cat by managing website redesign and implementing a website program for independent Arctic Cat dealers.
- Created e-commerce web functionality for Augsburg Fortress Publishers website by leading a team of designers and developers.
- Worked with a startup company, BeAtHome.com, Inc., in home automation to produce needs assessment and lead initial design effort.
- Provided technical, estimating, and sales support to account representatives.
Ward Tongen (@wtongen)’s Education
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University of Pennsylvania - The Wharton School
Continuing Education , Marketing at Medtronic: Fundamentals for Success Certificate , 2006 — 2006
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University of Saint Thomas - School of Business
Continuing Education , Mini MBA Certificate , 2004 — 2005
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University of Minnesota-Twin Cities
Continuing Education , Computer Science , 1985 — 1986
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RMC - Rocky Mountain College
B.S. , Geology , 1978 — 1980
Additional Information
Ward Tongen (@wtongen)’s Websites:
Ward Tongen (@wtongen)’s Groups:
Web Analytics Association
SEMPO, MIMA
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LinkedSEO -
Medical Device Networkers -
Marketing Executives Group -
Minnesota Interactive Marketing Association (MIMA) -
Medical Marketing & Communications Group -
Tweeple -
Social Media Club -
Social Media Breakfast - Minneapolis/St. Paul (SMBMSP) -
Web Analytics Wednesday | Mpls - St.Paul -
i612: Minneapolis-Saint Paul Area Interactive Media Community -
Neuromodulation Marketing -
ENFP Inspirational Leaders -
LifeScience Alley -
Mobile Twin Cities -
Web 2.0 Marketing Group
Ward Tongen (@wtongen)’s Honors:
- 2009 Medtronic Star of Excellence Award, Medtronic.com Team Corporate, Global Web/Interactive Strategy: Medtronic's Star of Excellence Award recognizes extraordinary job performances and an unwavering commitment to the highest quality in products, processes, and services. Across the company.
- 2006 Web Marketing Association WebAward Judge
Ward Tongen (@wtongen)’s Profile in Other Languages:
Ward Tongen (@wtongen)’s Contact Settings
Interested In:
- career opportunities
- new ventures
- expertise requests
- reference requests
- getting back in touch
