Ward Tongen (@wtongen)

Ward Tongen (@wtongen)

An inbound marketer who saves lives

Location
Greater Minneapolis-St. Paul Area
Industry
Internet

Join LinkedIn and access Ward Tongen (@wtongen)’s full profile.

As a LinkedIn member, you'll join 150 million other professionals who are sharing connections, ideas, and opportunities. And it's free! You'll also be able to:

  • See who you and Ward Tongen (@wtongen) know in common
  • Get introduced to Ward Tongen (@wtongen)
  • Contact Ward Tongen (@wtongen) directly

View Full Profile

Ward Tongen (@wtongen)'s Overview

Current
Past
  • Senior Online Marketing Analyst at Medtronic, Inc.
  • Senior Internet Marketing Consultant at FindLaw, a Thomson Business
  • Corporate Web Administrator & Project Lead at St. Jude Medical

see less

see all

Education
  • University of Pennsylvania - The Wharton School
  • University of Saint Thomas - School of Business
  • University of Minnesota-Twin Cities
  • RMC - Rocky Mountain College
  • Henry Sibley

see less

see all

Recommendations

32 people have recommended Ward

Connections

500+ connections

Websites

Ward Tongen (@wtongen)'s Summary

Goal: To promote search marketing and social media programs, lead teams, partner with clients, and work with highly talented people that understand Internet communications and how to use it.

Top 5 Strengths Finder Themes:
1. Positivity
2. Woo
3. Communication
4. Adaptability
5. Connectedness

2012 Workshop Instructor at Exl Pharma Digital Marketing For Medical Devices West: Overcoming the Apprehensions about Online Video: YouTube is not the Bogeyman

2011 Panel Moderator at the first Exl Pharma Digital Marketing For Medical Devices: The Role of Digital Marketing

2011 Panelist at the MnSEM Search Party II on the topic of 'The Rise of the Personal Intelligent Search Agent'. See SlideShare presentation.

2010 Panelist at the annual MIMA Summit on the topic of 'Interactive Marketing in The Healthcare Industry' See SlideShare presentation.

2010 Panelist at Sales & Marketing Executives International (SMEI) - "Newsworthy vs. Buzz-worthy. Deliver more with a Social Media Marketing Plan"

2009 Ignite Minneapolis #1 Social Media Presentation: "Claim your Yammer network: What your organization needs to know".

2009 Webinar: Introduce Search Engine Optimization to European marketers at Medtronic in Germany and UK.

2008 Introduce Search Engine Optimization Techniques and Enterprise Web Metrics Platform to European marketers at Medtronic in Tolochenaz, Switzerland.

2007 Keynote speaker at the Sixth NIDA Language and Communication's Colloquium Series for the School of Language and Communication, The National Institute of Development Administration (NIDA), Bangkok, Thailand

2005, 2006 & 2007 Panelist at the Minnesota Interactive Marketing Association (MIMA) Summit.

2007 Conduct a Search Engine Optimization Workshop for Writers at Medtronic ANZ in Sydney, Australia

2006 Panelist at the Search Engine Strategies Conference in San Jose, CA and Chicago, IL on the topic of " "Search & Regulated Industries"

Specialties

-Internet Marketing Program Development
-Professional Speaking
-Usability Enthusiast
-Search Engine Optimization (SEO)
-Search ENGINE Marketing (SEM & PPC)
-Web Metrics and Analytics
-Client and Vendor Relationship Management
-Web Project Management
-Interactive Marketing
-Search Marketing Education/Training
-Online Reputation Management (ORM)
-YouTube Channel Producer
-Emerging Media - Social Media Programs, Web 2.0, etc.

Ward Tongen (@wtongen)'s Experience

Principal Digital Marketing Strategist

Medtronic

Public Company; 10,001+ employees; MDT; Medical Devices industry

October 2009 – Present (2 years 8 months) Greater Minneapolis-St. Paul Area

Strategically leveraging search engine marketing, social media and Web metrics/analytics in the Medtronic Neuromodulation business division digital strategy team.

Medtronic Neuromodulation products include neurostimulation systems and implantable drug delivery systems for chronic pain, common movement disorders, and urologic and gastrointestinal disorders.

President

Minnesota Search Engine Marketing Association (MnSearch)

Nonprofit; 11-50 employees; Internet industry

September 2011 – Present (9 months) Greater Minneapolis-St. Paul Area

Lead a talented team of professional search marketers as the the Minnesota Search Engine Marketing Association Board President. We are a non-profit organization dedicated to the progression of search marketing in the Midwest.

Senior Online Marketing Analyst

Medtronic, Inc.

Public Company; 10,001+ employees; MDT; Medical Devices industry

November 2005 – August 2009 (3 years 10 months)

- Consult with Medtronic business units and geographies to translate marketing strategies into effective online execution.
- Proactively serve as a subject-matter expert in the area of Web metrics, search marketing and social media to Medtronic marketers worldwide.
- Developed program to maintain Web equity of the Medtronic.com through re-launch. Increased visibility by 30%.
- Led efforts to monitor online reputation and make use of new emerging media channels inside and outside the organization.
- Translate metrics for Web sites and campaigns into recommendations for actions to improve site and campaign performance.
- Implement and administer global enterprise Web metrics platform.
- Developed and delivered Web marketing training in U.S., Europe, Australia.

Senior Internet Marketing Consultant

FindLaw, a Thomson Business

Public Company; 501-1000 employees; TOC; Legal Services industry

February 2004 – November 2005 (1 year 10 months)

- Consulted with FindLaw customers (law firms) to develop strategies and tactics to channel visitor traffic to their Websites and convert visitors into clients.
- Identified and executed search engine marketing plans for customer Websites including Website optimization, search engine and directory submissions, paid inclusions and inbound linking.
- Led creation of systems, processes and efficiencies to effectively monitor the performance of thousands of client Websites.
- Trained FindLaw customers, sales consultants, account managers, writers, editors and designers on search engine marketing best practices.

Corporate Web Administrator & Project Lead

St. Jude Medical

Public Company; 10,001+ employees; STJ; Medical Devices industry

April 2000 – September 2003 (3 years 6 months)

- Achieved 100% increase in the number of website visitors and a top ten ranking for targeted terms in major search engines year-to-year since 2001 by developing, implementing and managing a multi-tier program aimed at increasing market exposure to the company's under-utilized Website.
- Reduced website time to publish by implementing and
administering a content management platform for all corporate Internet and Intranet websites.
- Maintained and upgraded multiple corporate web systems for web development and traffic analysis metrics to ensure rapid turnaround for projects and change requests.
- Led multiple Web development teams to on-time deliveries by defining project goals, managing work assignments and estimating tasks.

Interactive Producer

Periscope Interactive

Privately Held; 201-500 employees; Marketing and Advertising industry

February 1998 – March 2000 (2 years 2 months)

- Brought multiple projects in on time and within budget by leading interactive project development teams to develop Intranet and Internet websites.
- Managed client communication on technical and functional details to insure interactive projects were carried out to the client expectations.
- Elevated brand identity for Arctic Cat by managing website redesign and implementing a website program for independent Arctic Cat dealers.
- Created e-commerce web functionality for Augsburg Fortress Publishers website by leading a team of designers and developers.
- Worked with a startup company, BeAtHome.com, Inc., in home automation to produce needs assessment and lead initial design effort.
- Provided technical, estimating, and sales support to account representatives.

Ward Tongen (@wtongen)'s Additional Information

Websites:
Interests:

new technology, Asia, travel, dining, biking, SCUBA, sci-fi, reading, films, dogs, cooking

Groups and Associations:

President of the Minnesota Search Marketing Association since 2011, Member of Minnesota Interactive Marketing Association (MIMA) Since 2004, Web Analytics Wednesdays

Honors and Awards:

- 2009 Medtronic Star of Excellence Award, Medtronic.com Team Corporate, Global Web/Interactive Strategy: Medtronic's Star of Excellence Award recognizes extraordinary job performances and an unwavering commitment to the highest quality in products, processes, and services. Across the company.
- 2006 Web Marketing Association WebAward Judge

Ward Tongen (@wtongen)'s Education

University of Pennsylvania - The Wharton School

Continuing Education, Marketing at Medtronic: Fundamentals for Success Certificate

2006 – 2006

University of Saint Thomas - School of Business

Continuing Education, Mini MBA Certificate

2004 – 2005

University of Minnesota-Twin Cities

Continuing Education, Computer Science

1985 – 1986

RMC - Rocky Mountain College

B.S., Geology

1978 – 1980

Henry Sibley

Contact Ward for:

  • career opportunities
  • new ventures
  • expertise requests
  • reference requests
  • getting back in touch

View Ward Tongen (@wtongen)’s full profile to...

  • See who you and Ward Tongen (@wtongen) know in common
  • Get introduced to Ward Tongen (@wtongen)
  • Contact Ward Tongen (@wtongen) directly

View Full Profile

Name Search:

Search for people you know from over 150 million professionals already on LinkedIn.

Example: Jeff Weiner

Viewers of this profile also viewed...