Ward Andrews

Current

• Co-Founder at Childmark
• Advisory Board Member at Gangplank
• CEO at Drawbackwards Strategic Design

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Past

• Chief Experience Officer, Co-Founder at Families.com
• Design Director, Internet Strategy at Campbell Fisher Design
• Creative Director at Rhino Internet

• Art Director and Lead Designer at Starnet
• Designer at Boelts Bros. Associates

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2 more...

Recommended

13 people have recommended Ward

Connections

236 connections

Industry

Internet

Ward Andrews’s Summary

Ward Andrews is the owner of Drawbackwards, a Phoenix, Arizona-based Strategic Design, Internet Marketing and Business Consulting agency. He is also the Co-Founder of ChildMark, a child assessment technology company, and Families.com, a large social media site focused on families. With 15 years of web design experience, since the birth of the web browser, Ward has lead design teams, business strategy and projects with key roles including Creative Director at Rhino Internet and Design Director at Campbell Fisher Design.

Ward's projects have appeared in The New York Times, Sports Illustrated, The Wall Street Journal, USA Today, TNT Sports, ESPN, Born Magazine, PRINT Magazine, How Magazine, Design is Kinky, K10k and many other publications and broadcasts.

Ward's clients have included Intel, IBM, Motorola, American Express, Best Western, Abercrombie & Kent, NBA Phoenix Suns and Sacramento Kings, Rockford Fosgate, Pinnacle West Corporation, Blimpie, KahalaColdstone, US Airways, Microchip Inc, MLB Arizona Diamondbacks, Del Webb, NHL Phoenix Coyotes and Nashville Predators, University of Arizona Athletics, Arizona State University W.P. Carey MBA Program, Monson Snowboards, Arizona Department of Health Services, Databloem Recordings, Modified Arts and Stinkweeds Record Exchange among many others.

Ward Andrews’s Specialties:

Internet Business Strategy, Online Community Building, Brand Strategy, Online Marketing Strategy, Visual Design, Art Direction, Search Marketing, Search Engine Optimization, Information Architecture, User Interface Design, User Experience Design

Ward Andrews’s Experience

• Co-Founder

  Childmark

  (Privately Held; 1-10 employees; Think Tanks industry)

  April 2008 — Present (1 year 4 months)

  Research and development initiative for child development.

• Advisory Board Member

  Gangplank

  (Internet industry)

  January 2008 — Present (1 year 7 months)

  Advising new businesses on brand design and internet marketing, drafting business plans and start-up strategy and structuring websites and web applications for successful business transactions, content presentation and community interaction. Serve on advisory board and office tenant to this technology incubator, business academy and entrepreneurial collaborative.

• CEO

  Drawbackwards Strategic Design

  (Privately Held; 1-10 employees; Design industry)

  December 1999 — Present (9 years 8 months)

  Combining the forces of Strategic Design, Brand, Internet and Marketing.

• Chief Experience Officer, Co-Founder

  Families.com

  (Non-Profit; Public Policy industry)

  April 2005 — April 2007 (2 years 1 month)

  Family-Centric Social Web Community built from the ground up. Site grew to 300k members in 18 months. Families.com was sold in early 2007.
  
  As Chief eXperience Officer (CXO) ensures that Families.com
  deliveres the appropriate experience at every point of contact with the public. The Families.com brand and product is an online web
  experience the requires a CXO to be a steward over and act as an
  advocate for the user during ideation, design, development,
  implementation and iteration.
  
  The CXO understands the processes, methods, and tools necessary to understand people, and translates that understanding into
  successful points of contact with users, customers, shareholders,
  employees, partners, and visitors. These responsibilities include
  first and foremost, the web interface. Additionally the CXO
  oversees all presentations, marketing, branding, visual design and
  software user interface design. The CXO will be responsible for
  keeping the entire organization focused on the user and the points of
  contact with the user.

• Design Director, Internet Strategy

  Campbell Fisher Design

  (Privately Held; 11-50 employees; Design industry)

  September 2003 — March 2007 (3 years 7 months)

• Creative Director

  Rhino Internet

  (Privately Held; 11-50 employees; Internet industry)

  March 2000 — September 2001 (1 year 7 months)

• Art Director and Lead Designer

  Starnet

  (Privately Held; 51-200 employees; Online Media industry)

  May 1998 — March 2000 (1 year 11 months)

• Designer

  Boelts Bros. Associates

  (Privately Held; 11-50 employees; Design industry)

  May 1996 — May 1998 (2 years 1 month)