Principal User Experience Architect at Sears Holdings Corporation
Greater Chicago Area
Principal User Experience Architect at Sears Holdings Corporation
Greater Chicago Area
Ethnographic, usability, primary observation, documentary media production and direction, photography, digital imaging, animation, interactive media design and education, information and experience architecture, creative direction, art direction, communications design, ABSORB AND APPLY AND LEARN LEARN LEARN, collaboration, investigation, evolution, revolution, music, harm reduction outreach, public education reform, trial and error, fail early and often, ask questions but find answers...
Areas of expertise include all adobe products, visio and other "mind mapping" tools, illustration, strategic communications development, planning and management/oversight, imaging and photography, animation and graphic design, user interface design, and prototype production.
Extensive experience running contextual or field observation for use in the development of human-centered design. This includes video, audio, still images, research frameworks, media collection models and knowledge-sharing tools.
Very well-rounded and front-line experience from all levels of the industry enables me to really communicate with the people involved with multi-disciplinary development teams. Extensive residence over-seas has further facilitated an ability to break down walls or boundaries and drive, inspire and contribute to effective innovation.
Project management and scope definition, user needs analysis and direction, design and art direction, branding, high and low-level conceptualization, semantics, semiotics, education from grade to graduate level course and curriculum development in interactive media design, digital photography, contextual inquiry and analysis, foundational marketing and advertising as it relates to design and communications.
(Public Company; SHLD; Retail industry)
March 2009 — Present (9 months)
Social engineering on a passionate, human-centered and evangelical scale...
MDes , Human-Centered Communications Design , 1998 — 2001
Certified Mixologist , Bartending , 1995 — 1995
Communication Theory , Linguistics, Semiotics, Graphic Design, Fine Arts , 1989 — 1993
Learning, absorbing, applying, reflecting, education of self and others, reading, writing, communications design, photography digital imaging printing, advertising and marketing, branding, user experience architecture, sociology, anthropology ethnography, primary, observation and analysis, interface design, usability conceptualization, iconography, visual semiotics, semantics, identity, strategy, my friends and family and dog Morrie.
The Chicago Recovery Alliance
Working Professional User Experience Designer
The humbling knowledge I receive from living every day, Best Documentary, Belfast International Harm Reduction Documentary Film Showcase, saving over 500 lives through an information campaign, Certified Mixologist, Chicago Bartending School, Master's degrees from IIT/ID, Featured photographer in an exhibit on Hip Hop and International Global Cultural Exchange Exhibit at the Field Museum in Chicago, knowing some of the people I know and meeting many of the people I have met and will continue to meet through my work, travels and interests, knowledge and the opportunity to apply it...