Walt Verastegui

Current

eCommerce Manager at Bizjournals

Education

University of North Carolina at Pembroke

Recommended

5 people have recommended Walt

Connections

155 connections

Industry

Online Media

Websites

Bizjournals

Walt Verastegui’s Summary

eCommerce manager with 4+ years SEM/SEO experience. Strong skill set for maximizing relevant search traffic and search engine exposure through proven search marketing strategies.

As eCommerce Manager, I am responsible for maximizing relevant search traffic and search engine exposure for Bizjournals and other American City Business Journals’ online properties. This includes 42 local online business journals, SceneDaily.com (online presence for NASCAR Scene magazine), our partnership company OnTargetJobs (parent company of niche job boards including Hcareeres, CareerBank, HealtheCareers, MedHunters, BioSpace & HireHealth), Dow Jones Business & Relationship Intelligence (formerly Generate Inc), and Hemmings.com (online motor news and world’s largest collector-car marketplace).

My role involves developing and implementing proven SEO strategies site-wide for Bizjournals; the nation’s largest publisher of metropolitan business newspapers, with an emphasis to deliver relevant traffic via organic results.

Walt Verastegui’s Specialties:

Expertise in Search Engine Optimization (SEO), Search Engine Marketing (SEM), RSS/XML Optimization, PPC Campaign Management (Google AdWords, Yahoo Search Marketing), Online Branding, Site Architecture Optimization, Site Auditing, Keyword Development, U.I. Optimization, eCommerce Management, Omniture, Google Analytics

Walt Verastegui’s Experience

eCommerce Manager

Bizjournals

(Privately Held; 501-1000 employees; Online Media industry)

January 2006 — Present (3 years 7 months)

As eCommerce Manager, I oversee all SEO aspects that are incorporated into all of our web projects as well as improve upon the usability of our site to promote a positive user experience. This includes exploiting both eCommerce driven pages & other major areas of our site by applying SEO techniques to improve relevant traffic via search and inter-linking highly relevant areas of our site internally to continue healthy site indexing and readability by search engine crawlers.

Walt Verastegui’s Education

University of North Carolina at Pembroke

B.S. , Double Major: Marketing & Business Management , 1994 — 2000

Activities and Societies:

Phi Kappa Tau, Leadership and Services Opportunities Program

Additional Information

Walt Verastegui’s Websites:

Bizjournals

Walt Verastegui’s Interests:

Search Engine Optimization (SEO), Search Engine Marketing (SEM), Analytics Platforms (Omniture, Google), Web Design, Site Architecture, New Search Technologies, Professional Networking