
Composer at For Orchestra
Greater New York City Area

Composer at For Orchestra
Greater New York City Area
I am the founder of Graywave LLC, a Music Consulting and Music Production company.
I arrange pop songs 'For Orchestra' professionally over at http://www.ForOrchestra.com. I also help companies generate sales and grow their online presence.
How I Can Help You:
*Music Production and Orchestration: Generating over 1 million views for my videos, my orchestration and music production has assisted in many commercials, videos, and most recently collaborated with MC Lars in 2009 along with Weird Al Yankovic and Jonathan Coulton. To hear my work simply go to http://www.fororchestra.com/music
* Social Media Consulting: Specializing in music, I consult with companies on their online marketing strategies that are in need of a young, fresh, experienced point of view on building their brand online. In addition, my knowledge of music publishing and distribution online can help generate and deliver more sales, and improve your return on marketing efforts all while building communities both online and offline.
My work has been featured in The Wall Street Journal, Wired Magazine, Guardian Newspaper, Home Education Magazine, Digg frontpage, Youtube frontpage, LA Times, Mix Magazine, Perez Hilton, Comedy Central, and more. For a complete and up-to-date list go to http://www.fororchestra.com/press
Music Production, MIDI, Orchestration, Arranging, audio and video, guitar, piano, music technology, social media, Web 2.0, digital brand marketing, HTML, viral marketing, online music distribution and publishing
(Music industry)
October 2009 — Present (2 months)
Guilty Pop Pleasures arranged For Orchestra. http://www.ForOrchestra.com
(Music industry)
January 2006 — Present (3 years 11 months)
Graywave LLC, founded in 2006, is a company focused on Social Media and Brand development for companies' online presence and ROI. In addition, it is a production studio for music in film, video games, and commercials, and now partners with Ustream.TV and Revision 3 for online tutorials and leveraging online strategies and new media techniques for the arts and entertainment industry.
• Most recently I have worked on MC Lars' 'This Gigantic Robot Kills' CD (2009) in collaboration with Weird Al Yankovic, YT Cracker, Jonathan Coulton, and many more. My music has been used in many media projects such as radio and television commercials, too.
• I write powerful orchestra music for commercial projects.
• To hear my work simply go to http://www.ForOrchestra.com/music
(Privately Held; Music industry)
June 2009 — November 2009 (6 months)
• Oversee The IMAs online presence and branding
• Designed and oversaw The IMAs widget which over 80,000 bands now currently use
• Development of The IMAs online Submissions Platform making it easier and more convenient for bands to submit
• Grew the program and audience of the IMAs
• Assisted in Partnership and Sponsor ignitiatives including Apple iTunes
(Privately Held; Online Media industry)
September 2008 — October 2009 (1 year 2 months)
Host of Internet show about Music Entertainment, Instruction, and more.
• Achieved over 15,000 views within first week.
• Featured in LA Times, Wired Magazine, and NewTeeVee for Revision3 work
(Privately Held; Internet industry)
June 2008 — October 2009 (1 year 5 months)
• 'Your Daily Music Lesson with Walt' has achieved over 181,000 viewers/students and over 5,700 Youtube subscribers since its launch in March 2008
• Made it the #1 venue for Online Live Music lessons, news, and music interviews.
• Covered Music theory, guitar chords, sightreading, piano, ear training and more.
• Featured on Apple's iPhone and one of Ustream's Featured Broadcasters
• I created a large following of New Media enthusiasts, musicians, advertising models, and web 2.0 strategies
BA , Music Composition , 2004 — 2006
AA , Music Performance (Guitar, Jazz) , 2002 — 2004
• Recipient of the Alfred Hernando Scholarship
• Recipient of the Promising Artist Scholarship
Music Technology, Web 2.0, Orchestration, Guitar, Piano, Music Education, Engraving, Producing, Marketing. Hobbies: Salsa dancing, Surfing, Painting, Rock Climbing, Working Out
Technology Institute for Music Educators, Change Is Now -- Music Industry Meet-Ups, Social Media 4 Social Change, Revision 3 NYC, Phi Theta Kappa, Habitat for Humanity, NextWeb, ASCAP, The Grammy Foundation
Promising Artist Scholarship from The University of the Arts
Tri-County Symphonic Band Scholarship from Camden County College
Alvin Hernandez Music Scholarship from Camden County College