Writer, Brand Storyteller, Marketing Consultant
Greater St. Louis Area
- Current
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- Brand Storyteller, Marketing Consultant at Walt Now!
- Past
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- Adjunct Professor at Webster University
- Co-Founder, Head Writer at Paul & Walt Worldwide
- Writer, Creative Director at Moosylvania
- Director - Marketing Communications at Tellabs
- Manager - Advertising at Southwestern Bell
- Education
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- University of Missouri-Saint Louis
- Recommended
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6 people have recommended Walt - Connections
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235
connections
- Industry
- Marketing and Advertising
- Websites
Walt Jaschek’s Summary
Walt Jaschek is a writer, marketing consultant and brand storyteller whose experience is measured in decades, whose creative awards are measured by the cubic foot and whose satisfied clients are measured by size of corner offices.
Walt distills complex marketing messages into memorable, highly readable stories. He's done just that recently for:
•A&E Television. Wrote a national radio campaign promoting "Gene Simmons Family Jewels" for this network, with rock star Gene Simmons and wife Shannon Tweed performing Walt's scripts.
• Grey Goose Vodka. Wrote a small book for inclusion in retail packages, explaining for the first time the processes behind "The World's Best Tasting Vodka."
• Parkside Financial. Co-created identity and marketing materials for this bank, including the positioning line "Take the Parkside Path," the URL parksidepath.com, and other integrated expressions of that metaphor.
• The Crescent. Positioned these million-dollar condominiums as "The Shape That Defines Your Future" and co-created a series of very high-end marketing materials based on that theme.
• SSM Heart Institute. Created for the Maring Weissman agency and their client the positioning line "Closer to your heart," and helped bring that line to life in a series of print ads and commercials.
If we peer backwards into Walt's career, we also see high-profile concepts and award-winning executions for CBS-TV, 20th Century Fox, Volvo, McDonald's and many others.
But let's instead look forward. How can Walt help tell YOUR story?
The answer begins with a phone call.
314-479-1966.
Thank you.
Walt Jaschek’s Specialties:
Brand stories. Taglines. Huge, integrated, multi-media advertising campaigns. Brainstorm sessions. And consulting for individuals, groups, agencies and corporations.
Walt Jaschek’s Experience
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Brand Storyteller, Marketing Consultant
Walt Now!
(Marketing and Advertising industry)
April 1988 — Present (21 years 8 months)
Creating compelling brand stories, concepts and copy for great agencies and advertisers worldwide. Also provide creative coaching and brand story sessions to individuals, groups, start-ups and corporations.
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Adjunct Professor
Webster University
(Educational Institution; 1001-5000 employees; Higher Education industry)
1997 — 2006 (9 years )
Taught "Writing for the Media," "Creative Strategies" and "Radio Production." (I'll probably get back to teaching when I can catch my breath. Meanwhile, I frequently guest lecture and enjoy it.)
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Co-Founder, Head Writer
Paul & Walt Worldwide
(Broadcast Media industry)
April 1989 — April 2006 (17 years 1 month)
One-half of the world-famous, funny-radio-commercial-creating duo.
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Writer, Creative Director
Moosylvania
(Marketing and Advertising industry)
April 2005 — February 2006 (11 months)
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Director - Marketing Communications
Tellabs
(Public Company; 1001-5000 employees; Telecommunications industry)
May 2004 — February 2005 (10 months)
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Manager - Advertising
Southwestern Bell
(Public Company; 5001-10,000 employees; Telecommunications industry)
February 1984 — April 1988 (4 years 3 months)
Walt Jaschek’s Education
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University of Missouri-Saint Louis
B.A. , Speech Communications , 1978
- Activities and Societies:
- Editor, UMSL Current
Actor, University Players
Additional Information
Walt Jaschek’s Websites:
Walt Jaschek’s Interests:
Advertising, marketing, branding, copywriting, new media, blogging, comicbooks, indie movies and comedy wearables
Walt Jaschek’s Groups:
Advertising Club of St. Louis, Business Marketing Association, Public Relations Society of America, AAA
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University of Missouri-St. Louis Alumni Association -
REBUS-Ad Club of St. Louis -
American Marketing Association - St. Louis Chapter -
IABC St. Louis -
Business Marketing Association - St. Louis -
The Ad Club of Saint Louis -
Creative Freelancers. The Copywriters.
Walt Jaschek’s Honors:
Best of Show, St. Louis Addy Awards, 4 times in 10 years
$10,000 Mercury Award for Radio Humor
National Addy Awards
Clio Awards
BMA Awards
Promax Muse Awards
Walt Jaschek’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
