
President and Founder of Wellness Corps, LLC
Austin, Texas Area

President and Founder of Wellness Corps, LLC
Austin, Texas Area
Business leader, bilingual in English and Spanish, with senior management and team experience. Successful in corporate, start-up, and government environments. Interested in helping individuals, students, families, businesses, schools, organizations, communities, and governments achieve goals and improve the overall quality of life through balanced wellness lifestyles. Goals include providing wellness activities to individuals in group settings as well as implementing wellness programs in worksites.
Strategic marketing, program management, product management, corporate and start-up experience for consumer and business markets. Strategic planning, public relations, market analysis, research, pricing, branding, sales, process improvement and implementation, vendor and strategic partner relations, and consulting.
(Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)
May 2006 — Present (2 years 4 months)
Although not a paid position, I currently serve as President of the NPENA and previously served as a Member-at-Large (MAL). The MAL is an elected position and participates as a member of the Board of Directors. The MAL represents the interests and concerns of the general membership and conducts projects and accepts duties as assigned by the President and the Board of Directors.
(Privately Held; Myself Only; Health, Wellness and Fitness industry)
2004 — Present (4 years)
Founded company targeted at companies, organizations, and individuals interested with increasing their wellness opportunities.
Working closely with health, fitness, and wellness providers to establish goals, benefits, and policies.
Assisting companies, organizations, and individuals to increase quality of life, improve lifestyle, and lower health care costs.
(Privately Held; 1-10 employees; Health, Wellness and Fitness industry)
2003 — 2004 (1 year)
Developed and managed business models and various aspects of business development.
Worked closely with medical, health, and wellness providers to establish goals, benefits, and policies.
Assisted with community health awareness and helped establish client relationships.
(Privately Held; Myself Only; Marketing and Advertising industry)
2001 — 2003 (2 years)
Founded company targeted at companies, organizations, and individuals interested in increased commerce opportunities.
(Privately Held; 11-50 employees; Computer Software industry)
2000 — 2001 (1 year)
Vice President, Marketing
Reported to the President.
Directly managed marketing communications and customer support.
Supervised and developed business models and all aspects of marketing plans.
Worked closely with engineering to establish goals in product and service requirements.
Director, Product Management
Reported to the Vice President of Marketing.
Analyzed market segments in order to develop product roadmaps.
Primary liaison between end-users and product development for product launches to meet customer needs.
(Privately Held; 51-200 employees; Computer Software industry)
2000 — 2000 (less than a year)
Reported to the Vice President of Strategic Marketing.
Increased business services revenues.
Improved customer satisfaction by providing business services through multiple vendors.
Managed globalization efforts for website domain name registration, translation, and localization.
(Public Company; 10,001 or more employees; Semiconductors industry)
1999 — 2000 (1 year)
Reported to the Manager of Technical Marketing and Applications Engineering.
Drove strategic marketing and business development on a softmultimedia technology architecture.
Conducted business analysis, identified, and maintained relationships with vendors.
Facilitated external developers to deliver specifications for Motorolas Streamaster set-top box platform.
(Public Company; 10,001 or more employees; Telecommunications industry)
1998 — 1999 (1 year)
Fast-track international management program consisting of multiple business units, each assignment at least six months in duration, and consisting of a wide range of responsibilities and functions:
GTE Network Services Everett, Washington
Account Manager, Microsoft Account
Reported to the Regional Sales Manager, GTE Northwest.
Helped increase account revenues by winning competition for Microsofts data network budget.
Proposed and implemented customer service improvements through research, observation, and evaluation.
Facilitated improvements to cross-functional 15-employee Account Team through analysis and planning.
(Public Company; 10,001 or more employees; Wireless industry)
1998 — 1998 (less than a year)
Fast-track international management program consisting of multiple business units, each assignment at least six months in duration, and consisting of a wide range of responsibilities and functions:
Movilnet Wireless (partially owned by GTE) Caracas, Venezuela
Consultant, Sales and Commercial Support (Logistics)
Reported to both the Director of Sales and to the Director of Commercial Support (Logistics).
Identified and improved multi-national supplier procedures for Latin American operations.
Recommended internal inventory, distribution, accessories, and repair center management guidelines.
Evaluated handset failure rates and made recommendations based on warranty guidelines.
(Public Company; 10,001 or more employees; Internet industry)
1997 — 1998 (1 year)
Fast-track international management program consisting of multiple business units, each assignment at least six months in duration, and consisting of a wide range of responsibilities and functions:
GTE Internetworking Irving, Texas
Product Manager, Promotion Planner, and Process Analyzer
Reported to three managers: Marketing and Sales, Product Packaging, and Channel Support.
Organized and conducted national sales training in partnership with a major vendor.
Launched a consumer product (Internet telephone) with projected first year revenues of over $6.2 million.
Increased business sales revenues through the introduction of a co-branded GTE/Ascend router.
Coordinated business unit marketing efforts, including advertising, promotions, and branding.
Established contract management, provisioning, and billing reconciliation procedures to increase efficiencies.
(Educational Institution; 10,001 or more employees; Higher Education industry)
1996 — 1997 (1 year)
Reported to both the Associate Dean and to an Associate Professor.
Collaborated with eight-member team in survey development, market research, and analysis.
Researched, surveyed, and presented intranet customer needs to IBM managers.
Promoted a new alumni association with networking potential of over 15,000 alumni worldwide.
(Public Company; 10,001 or more employees; Internet industry)
1996 — 1996 (less than a year)
Reported to the Manager of Executive Marketing.
Managed six-member MBA, Ph.D., and MA team.
Researched and surveyed Fortune 1000 senior executive usage of the World Wide Web and online services.
Recommended Web site features to SGI and Business Week executives for electronic commerce potential.
(Government Agency; 10,001 or more employees; Military industry)
1988 — 1995 (7 years)
Captain, Departments of Logistics and Operations
Reported to a Colonel.
Managed 270 personnel in support of global operations for over 2,000 Marines and sailors.
Increased command readiness by managing training and recertification requirements for over 1,200 personnel.
Projected, prepared, and oversaw budgets and equipment procurement.
Lieutenant, Department of Logistics
Reported to a Lieutenant Colonel.
Managed over 50 logistics personnel.
Supervised the worldwide movement of over 5,000 personnel and millions of dollars worth of equipment.
Implemented overland transportation, airlift, and sealift procedures for personnel and equipment movement.
Coordinated maintenance on multi-million dollar pieces of aviation radar equipment.
MBA, Marketing and Information Management, 1995 — 1997
Fellowship Recipient, Consortium for Graduate Study in Management
MBA, Marketing and Informatioin Mgt, 1995 — 1997
MA, Human Resources Management, 1992 — 1997
Pursued degree while working full time as an officer in the U.S. Marine Corps and while deployed around the world on various operations and exercises.
BS, Business Management, August 1984 — April 1988
Minored in Spanish
Personal development, Public speaking, Networking, Connecting, Introducing, Mountain biking, Hiking, Camping, Travel, Stargazing, Yoga, Reading, Music, Health care, Fitness, Cooking, Politics, Internet, Computers
Texas Exes,
Ex-Students Association,
Austin Area Texas Exes,
Texas Exes Business Network,
TEBN,
The University of Texas at Austin,
UT Austin,
National Society of Hispanic MBAs,
NSHMBA,
Consortium for Graduate Study in Management,
United States Marine Corps,
USMC,
Greater Austin Hispanic Chamber of Commerce,
GAHCC,
McCombs School of Business,
McCombs School of Business, The University of Texas at Austin,
Jacksonville University,
National University
Graduate, Citizen Police Academy, Austin Police Department
Graduate, Hispanic Austin Leadership, Greater Austin Hispanic Chamber of Commerce
Fellowship Recipient, Consortium for Graduate Study in Management
Nominee, Outstanding Student Service Award, McCombs School of Business, The University of Texas at Austin
Elected Representative, Graduate Business Council, McCombs School of Business, The University of Texas at Austin
Marine Honor Graduate, Awarded by United States Marine Corps Reserve while at Jacksonville University
Recipient, Military decorations and awards for superior service from the United States Marine Corps
Chair of the Texas Exes Business Network, Texas Exes, Austin Chapter
Student Mentor and Tutor for Junior Achievement
Recruiter at Numerous National Conferences and Career Fairs