Walter Stevenson

Walter Stevenson

Partner, Operations at Sentient

Location
Greater New York City Area
Industry
Internet

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Walter Stevenson's Overview

Current
Past
  • Visual Communications Manager at LiveProcess
  • Marketing Communications Manager at Fresco
  • Managing Editor at The Insight Research Corporation
  • Design Strategy Consultant at Fosod

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Education
  • Seton Hall University
  • University of North Carolina at Chapel Hill
  • Raritan Valley College
Recommendations

13 people have recommended Walter

Connections

239 connections

Walter Stevenson's Summary

Analysis | Planning | Leadership

Accomplished, results-driven leader with a proven track-record defining actionable strategies, directing plans from concept to completion, and driving long-term vision.

Analytical thought leader that consistently delivers innovative solutions within time, resource and budget constraints.

Collaborative team player who works effectively with diverse stakeholders, drives consensus, and influences decisions through strategic communication.

Enthusiastic business analyst and management consultant with a balanced understanding of the alignment of human and organizational goals.

Specialties

Business analysis, strategic planning, management consulting, corporate communications, organizational development

Walter Stevenson's Experience

Partner, Operations

Sentient

Internet industry

October 2008 – Present (3 years 8 months) Morristown, NJ

• Co-founded the agency and quintupled its size in less than 3 years, consistently exceeding revenue & profit targets

• Responsible for the creation, operation & enhancement of processes & systems supporting the company's world-class products & services

• Led development & facilitated the execution of long-term strategic plans for all departments across the organization

• Instituted corresponding monitoring & management mechanisms to ensure performance improvement

Executive Producer

Ignite Health, an inVentiv Health Company

Privately Held; 51-200 employees; VTIV; Marketing and Advertising industry

January 2008 – September 2008 (9 months) Somerset, NJ

• Responsible the company's newly-formed East Coast operations

• Oversaw the inception and evolution of all personnel, processes, systems & resources associated with this branch of the organization

• Rapidly grew the regional presence and capabilities by a factor of 10 in less than 1 year

Director of Production

Zeta Interactive

Privately Held; 201-500 employees; Marketing and Advertising industry

August 2007 – December 2007 (5 months) Boonton, NJ

• Managed all development resources within the agency. Led all recruitment efforts for existing positions and the creation of new positions.

• Identified and collaborated contractors and near/off shore resources to fill resource gaps.

• Devised and managed an enterprise resource planning schedule that crossed all functional groups.

• Deployed systems to encourage innovation across disciplines to streamline the development life-cycle.

• Acted as a consultant to the Senior Management team to facilitate situational analyses, define shared goals, renewed values and vision statements, and formulate a long-term strategic plan.

• Instituted human resource management best practices such as orientation/identification activities, team-building exercises, performance self-appraisals, 360-degree feedback sessions, and informal mentoring programs

• Developed home-grown business intelligence tools to analyze key performance indicators

Business Analyst

Zeta Interactive

Privately Held; 201-500 employees; Marketing and Advertising industry

September 2006 – August 2007 (1 year) Boonton, NJ

• Consulted with clients to define business needs, user goals and objectives, functional specifications and information architecture

• Developed interactive strategies in conjunction with use case modeling and user experience design

• Promoted cross-disciplinary internal communications, allowing application developers, content managers, and designers to focus on related specialty areas

Visual Communications Manager

LiveProcess

Privately Held; 11-50 employees; Hospital & Health Care industry

September 2005 – September 2006 (1 year 1 month) Verona, NJ

Responsibilities:
• Influenced overall communications strategy and guided execution with a range of design, editorial and technical recommendations.
• Led creative strategy and execution, managed projects from concept to deployment, and ensured consistent messaging throughout multiple channels.
• Held direct report responsibility for a team of creative and technical personnel
• Designed/maintained corporate web site, implemented multiple effective SEM campaigns

Key Contributions:
• Developed Branding Style Guide to ensure uniform, world-class corporate identity
• Served as a partner to management team, influenced brand development
• Established expectations to fuel vendor sourcing, negotiation, and selection processes.
• Leveraged diverse skill set to promote cross-disciplinary internal communications, allowing application developers, content managers, and designers to focus on related specialty areas.

Marketing Communications Manager

Fresco

October 2004 – September 2005 (1 year) Suffern, NY

Responsibilities:
• Directed artistic development for corporate and client-side marketing materials, optimized work flow, and ensured adherence to quality standards
• Defined project and technical specifications, developed budgets, and allocated resources
• Collaborated with key stakeholders, including printers, ISVs, systems architects, and web application developers.

Key Contributions:
• Charged with developing first-time systems and processes for a start-up agency, including customer facing web site and CRM portal.
• Translated marketing, technology, and business
objectives into actionable strategies while working with Hewlett-Packard channel partners such as CDW, Informa, Westwood, and Melillo Consulting.

Managing Editor

The Insight Research Corporation

May 2002 – October 2004 (2 years 6 months) Boonton, NJ

Responsibilities:
• Reported directly to the President / CEO and held full implementation responsibility for online and offline editorial, report generation, and print production.
• Managed full life cycle editorial planning, budgeting, and execution, and developed and integrated value added tools to increase effectiveness, analyst productivity, and organizational efficiencies.
• Served as the media liaison and coordinated all Reuters, Bloomberg, and WNBC spots.

Key Contributions:
• Achieved top 10 organic ranks on Google for 20+ chosen key phrases, and sustained placement for remaining 12 months of tenure
• Enhanced web-site UI by identifying gaps and redundancies, and restructuring navigation and information architecture
• Increased market share through efforts identifying and developing product extension, and driving sustainable revenue contributions through utilization of existing content.

Design Strategy Consultant

Fosod

October 1998 – September 2004 (6 years) Whitehouse, NJ

Responsibilities:
• Launched a full-service interactive agency offering design and development solutions to such firms as Strategic
Impulse Marketing Solutions, Convergence Creative Associates, and NeboWeb eMarketing Solutions.
• Conducted needs assessments, identified emerging opportunities, prepared time and cost estimates, managed
workflow, and provided the creative direction to ensure the achievement of marketing, branding, and sales goals.

Walter Stevenson's Education

Seton Hall University

Master of Arts, Strategic Communication & Leadership

2006 – 2008

Selected Valedictorian with a 4.0 cumulative GPA

This program focuses on the practical and theoretical applications of transformational and ethical leadership. The curriculum emphasizes the role of communication in organizational development, strategic planning, culture and change management; public relations, risk management, negotiation and conflict resolution; as well as team-building, mentorship and individual skills coaching in dynamic, diverse, multicultural settings.

University of North Carolina at Chapel Hill

Bachelor of Arts, Analytical Philosophy

1999 – 2002

This program develops analytical and critical resources for engaging fundamental questions of knowledge, value, and perception as they arise in individual and group experiences. The major in philosophy serves as a foundation for more specialized training in philosophy or other graduate and professional disciplines, such as law, medicine, business and management.

Also took graduate studies in Logic.

Raritan Valley College

Associate of Arts, Studio Art

1997 – 1999

This program cultivates the formal and conceptual skills necessary to analyze visual art concepts and theories, create two- and three-dimensional art work, identify major artists and art movements in a historic, cultural and social perspective, and demonstrate basic technical and artistic competencies through a portfolio of coursework.

Walter Stevenson's Additional Information

Interests:

Business Analysis, Strategic Planning, Thought Leadership WRITING › Stevenson, Walter (2006). Designing Through the Storm, AListApart, Issue #220, Published in Graphic Design, Project Management and Workflow, July 2006. › Stevenson, Walter (2007). Microformats.org, Retrieved November 1, 2007, from http://www.microformats .org/wiki/htask › Ed. Stevenson, Walter (2006). Description Logic, ,Wikipedia, January 2006. › Ed. Stevenson, Walter (2006). Semantic Web, Wikipedia, January 2006.

Groups and Associations:

› Member, The Center for Creative Leadership, 2006-2007 › Member, Usability Professionals Association, 2007 › Member, The Center for Inquiry, 2007-2008 › Member, The Information Architecture Institute, 2006-2007 › Founding Member, Search Engine Marketing Professionals Organization (SEMPO), 2004-2005 › Associate Member, Guild of Accessible Web Designers (GAWDS), 2004-2005

Honors and Awards:

› Feature Publication, Web Design: Portfolios, Ed. Julius Wiedemann. Taschen, 2005

› Exhibitor, ArtsForge Gallery Exhibition, 2004-2006

› Recipient, NewWebPick Award, 2004

› Recipient, CreativePublic Site of the Month, 2004

› Recipient, Plastic Pilots One Star Award, 2004

› Recipient, Design Inspiration, 2004

› Recipient, Aljapaco Award, 2004

› Recipient, CoolestDesigns, 2004

› Recipient, VIPEAward, 2004

› Exhibitor, Gallery Exhibition & Feature Exhibit, 1999

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