Walter Stevenson

Current

• COO, Co-Founder at Sentient Interactive

Past

• Executive Producer at Ignite Health, an inVentiv Health Company
• Director of Production at Zeta Interactive
• Business Analyst at Zeta Interactive

• Visual Communications Manager at LiveProcess
• Marketing Communications Manager at Fresco
• Managing Editor at The Insight Research Corporation
• Design Strategy Consultant at Fosod (Sole Proprietorship)

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Education

• Seton Hall University
• University of North Carolina at Chapel Hill
• Raritan Valley College

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Recommended

13 people have recommended Walter

Connections

130 connections

Industry

Internet

Walter Stevenson’s Summary

Analysis | Planning | Leadership

Accomplished, results-driven leader with a proven track-record defining actionable strategies, directing plans from concept to completion, and driving long-term vision.

Analytical thought leader that consistently delivers innovative solutions within time, resource and budget constraints.

Collaborative team player who works effectively with diverse stakeholders, drives consensus, and influences decisions through strategic communication.

Enthusiastic business analyst and management consultant with a balanced understanding of the alignment of human and organizational goals.

Walter Stevenson’s Specialties:

Business analysis, strategic planning, management consulting, corporate communications, organizational development

Walter Stevenson’s Experience

• COO, Co-Founder

  Sentient Interactive

  (Internet industry)

  October 2008 — Present (1 year 2 months)

• Executive Producer

  Ignite Health, an inVentiv Health Company

  (Marketing and Advertising industry)

  January 2008 — September 2008 (9 months)

• Director of Production

  Zeta Interactive

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  August 2007 — December 2007 (5 months)

  • Managed all development resources within the agency. Led all recruitment efforts for existing positions and the creation of new positions.
  
  • Identified and collaborated contractors and near/off shore resources to fill resource gaps.
  
  • Devised and managed an enterprise resource planning schedule that crossed all functional groups.
  
  • Deployed systems to encourage innovation across disciplines to streamline the development life-cycle.
  
  • Acted as a consultant to the Senior Management team to facilitate situational analyses, define shared goals, renewed values and vision statements, and formulate a long-term strategic plan.
  
  • Instituted human resource management best practices such as orientation/identification activities, team-building exercises, performance self-appraisals, 360-degree feedback sessions, and informal mentoring programs
  
  • Developed home-grown business intelligence tools to analyze key performance indicators

• Business Analyst

  Zeta Interactive

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  September 2006 — August 2007 (1 year )

  • Consulted with clients to define business needs, user goals and objectives, functional specifications and information architecture
  
  • Developed interactive strategies in conjunction with use case modeling and user experience design
  
  • Promoted cross-disciplinary internal communications, allowing application developers, content managers, and designers to focus on related specialty areas

• Visual Communications Manager

  LiveProcess

  (Privately Held; 11-50 employees; Internet industry)

  September 2005 — September 2006 (1 year 1 month)

  Responsibilities:
  • Influenced overall communications strategy and
  guided execution with a range of design, editorial
  and technical recommendations.
  • Led creative strategy and execution, managed
  projects from concept to deployment, and ensured
  consistent messaging throughout multiple channels.
  • Held direct report responsibility for a team of
  creative and technical personnel
  • Designed/maintained corporate web site,
  implemented multiple effective SEM campaigns
  
  Key Contributions:
  • Developed Branding Style Guide to ensure
  uniform, world-class corporate identity
  • Served as a partner to management team,
  influenced brand development
  • Established expectations to fuel vendor sourcing,
  negotiation, and selection processes.
  • Leveraged diverse skill set to promote cross-disciplinary
  internal communications, allowing
  application developers, content managers, and
  designers to focus on related specialty areas.

• Marketing Communications Manager

  Fresco

  (Privately Held; 1-10 employees; Management Consulting industry)

  October 2004 — September 2005 (1 year )

  Responsibilities:
  • Directed artistic development for corporate and
  client-side marketing materials, optimized work flow, and
  ensured adherence to quality standards
  • Defined project and technical specifications, developed
  budgets, and allocated resources
  • Collaborated with key stakeholders, including printers,
  ISVs, systems architects, and web application developers.
  
  Key Contributions:
  • Charged with developing first-time systems and
  processes for a start-up agency, including customerfacing
  web site and CRM portal.
  • Translated marketing, technology, and business
  objectives into actionable strategies while working
  with Hewlett-Packard channel partners such as CDW,
  Informa, Westwood, and Melillo Consulting.

• Managing Editor

  The Insight Research Corporation

  (Writing and Editing industry)

  May 2002 — October 2004 (2 years 6 months)

  Responsibilities:
  • Reported directly to the President / CEO and held full
  implementation responsibility for online and offline
  editorial, report generation, and print production.
  • Managed full life cycle editorial planning, budgeting,
  and execution, and developed and integrated valueadded
  tools to increase effectiveness, analyst productivity,
  and organizational efficiencies.
  • Served as the media liaison and coordinated all
  Reuters, Bloomberg, and WNBC spots.
  
  Key Contributions:
  • Achieved top 10 organic ranks on Google for 20+
  chosen key phrases, and sustained placement for
  remaining 12 months of tenure
  • Enhanced web-site UI by identifying gaps and
  redundancies, and restructuring navigation and
  information architecture
  • Increased market share through efforts identifying
  and developing product extension, and driving
  sustainable revenue contributions through utilization
  of existing content.

• Design Strategy Consultant

  Fosod (Sole Proprietorship)

  (Sole Proprietorship; Myself Only; Design industry)

  October 1998 — September 2004 (6 years )

  Responsibilities:
  • Launched a full-service interactive agency offering design and development solutions to such firms as Strategic
  Impulse Marketing Solutions, Convergence Creative Associates, and NeboWeb eMarketing Solutions.
  • Conducted needs assessments, identified emerging opportunities, prepared time and cost estimates, managed
  workflow, and provided the creative direction to ensure the achievement of marketing, branding, and sales goals.

Walter Stevenson’s Education

• Seton Hall University

  Master of Arts , Strategic Communication and Leadership , 2006 — 2008

  This program focuses on the practical and theoretical applications of transformational and ethical leadership. The curriculum emphasizes the role of communication in organizational development, strategic planning, culture and change management; public relations, risk management, negotiation and conflict resolution; as well as team-building, mentorship and individual skills coaching in dynamic, diverse, multicultural settings.

• University of North Carolina at Chapel Hill

  Bachelor of Arts , Analytical Philosophy , 1999 — 2002

  This program develops analytical and critical resources for engaging fundamental questions of knowledge, value, and perception as they arise in individual and group experiences. The major in philosophy serves as a foundation for more specialized training in philosophy or other graduate and professional disciplines, such as law, medicine, business and management.
  
  Also took graduate studies in Logic.

• Raritan Valley College

  Associate of Arts , Studio Art , 1997 — 1999

  This program cultivates the formal and conceptual skills necessary to analyze visual art concepts and theories, create two- and three-dimensional art work, identify major artists and art movements in a historic, cultural and social perspective, and demonstrate basic technical and artistic competencies through a portfolio of coursework.

Additional Information

Walter Stevenson’s Interests:

Business Discovery, Strategic Planning, Thought Leadership WRITING › Stevenson, Walter (2006). Designing Through the Storm, AListApart, Issue #220, Published in Graphic Design, Project Management and Workflow, July 2006. › Stevenson, Walter (2006). Product Innovation Methodology, LiveProcess Internal, May 2006. › Ed. Stevenson, Walter (2006). Description Logic, Wikipedia, January 2006. › Ed. Stevenson, Walter (2006). Semantic Web, Wikipedia, January 2006.

Walter Stevenson’s Groups:

› Member, The Center for Creative Leadership, 2006-2007

› Member, Usability Professionals Association, 2007

› Member, The Center for Inquiry, 2007-2008

› Member, The Information Architecture Institute, 2006-2007

› Founding Member, Search Engine Marketing
Professionals Organization (SEMPO), 2004-2005

› Associate Member, Guild of Accessible Web
Designers (GAWDS), 2004-2005

•    Usability Professionals' Association International (UPA-I)
•    Boxes and Arrows
•    Strategic and Systems Thinking
•    Healthcare Communication & Marketing Association
•    The Enterprise Architecture Network
•    eMarketing Association Network
•    Information Architecture Institute (IAI)
•    Seton Hall University - Master of Arts in Strategic Communication and Leadership (MASCL) Alumni
•    Social Media Marketing
•    UNC Alumni
•    Seton Hall University Alumni Network
•    Association of Internal Management Consultants
•    The Association for Strategic Planning
•    Sentient Interactive

Walter Stevenson’s Honors:

› Feature Publication, Web Design: Portfolios, Ed.
Julius Wiedemann. Taschen, 2005

› Exhibitor, ArtsForge Gallery Exhibition, 2004-2006

› Recipient, NewWebPick "Very Cool Site" Award,
2004

› Recipient, CreativePublic Site of the Month, 2004

› Recipient, Plastic Pilots One Star Award, 2004

› Recipient, Design Inspiration, 2004

› Recipient, Aljapaco Award, 2004

› Recipient, CoolestDesigns, 2004

› Recipient, VIPEAward, 2004

› Exhibitor, Gallery Exhibition & Feature Exhibit, 1999

Walter Stevenson’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch