Walter Naeslund

Current

• CEO at Honesty

Past

• Strategist / Partner at Verymuchlogo McCann
• Communications Strategist at Identity Works
• Communications Strategist at Walter Naeslund

• Art Director Internship at Bartle Bogle Hegarty New York
• Copywriter Internship at Cunning Communications
• Freelance Creative at Remotion
• Founder and trend analyst at TVA
• PR-, Press & Analysis Coordinator at Zodiak Television & Jarowskij
• Assistant Art Director at Bonnier Publications

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6 more...

Education

• Berghs School of Communication
• Lunds universitet
• Linköpings tekniska högskola

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Recommended

5 people have recommended Walter

Connections

120 connections

Industry

Marketing and Advertising

Walter Naeslund’s Summary

I’ve been in the trenches of digital communications since the late 80’s when me and my older brother ran a BBS out of our home in the suburbs of Stockholm. Now, 20 years later, the world of digital is more fun than ever, and what we could only dream of has turned mainstream.

Today, I'm building the company Honesty, which started out as a social media consultancy and is moving towards becoming a full scale communications agency. I also work as a professional speaker on the topics of communications strategy and social media. Before all this, I worked with trend analysis, brand identity consulting, advertising (both as strategist and creative), and communications strategy with focus on social media. Clients have ranged from WeSC, Propellerhead and Spotify to, ICA, OLW, Cloetta Fazer, Intrum Justitia, The Swedish Childhood Cancer Foundation, and many others. I have also spent a couple of years in the television industry.

My education includes a Master of Science degree in media technology from Linköping Institute of Technology, business and economics from Lund University, a two year advertising & copywriting diploma from Berghs School of Communication, and countless psychology books that I've fallen in love with on my own.

Three pages from my playbook:
1. Good decisions make progress happen. Bad ones too.
2. When in doubt, consult the primal basics of human behavior.
3. Social media is organic and natural. Broadcast media is not. Strategize accordingly.

Walter Naeslund’s Specialties:

Social media, communications technology, communications strategy, behavioral psychology

Walter Naeslund’s Experience

• CEO

  Honesty

  (Privately Held; Marketing and Advertising industry)

  February 2009 — Present (10 months)

• Strategist / Partner

  Verymuchlogo McCann

  (Marketing and Advertising industry)

  October 2008 — February 2009 (5 months)

• Communications Strategist

  Identity Works

  (Design industry)

  January 2008 — 2008 (less than a year)

  Communications Strategist and Concept Developer for the strategic design agency Identity Works.

• Communications Strategist

  Walter Naeslund

  (Marketing and Advertising industry)

  2007 — 2008 (1 year )

  Communications strategy, concept development and brand identity work. I've worked with brands like Spotify, NMT, Propellerhead Reason, WeSC, ICA, OLW and others.

• Art Director Internship

  Bartle Bogle Hegarty New York

  (Marketing and Advertising industry)

  2006 — 2006 (less than a year)

• Copywriter Internship

  Cunning Communications

  (Privately Held; 11-50 employees; Marketing and Advertising industry)

  2006 — 2006 (less than a year)

• Freelance Creative

  Remotion

  (Privately Held; 11-50 employees; Internet industry)

  2005 — 2006 (1 year )

• Founder and trend analyst

  TVA

  (Privately Held; Media Production industry)

  2004 — 2006 (2 years )

  Television consultant agency. Besides trend analysis and television concept packaging I headed the development of the proprietary AI-based analysis tool TVAWeb.

• PR-, Press & Analysis Coordinator

  Zodiak Television & Jarowskij

  (Public Company; 51-200 employees; Broadcast Media industry)

  2003 — 2004 (1 year )

• Assistant Art Director

  Bonnier Publications

  (Privately Held; 201-500 employees; Publishing industry)

  September 1995 — May 1996 (9 months)

  Assistant to Art Director Seth Olsen at Wakeboarding Magazine.

Walter Naeslund’s Education

• Berghs School of Communication

  Media Communications, Copywriting 2005 — 2007

• Lunds universitet

  Business & Economics 2002 — 2003

• Linköpings tekniska högskola

  Master of Science in Media Technology 1998 — 2002

  Activities and Societies:

  Chairman of the Student Union, 2000-2001
  Head of Public Relations for the Student Union, 1999-2000
  Co-Founder of the Student Magazine Ikon

Additional Information

Walter Naeslund’s Groups:

•    APG Sweden
•    Sweden Social Web Camp

Walter Naeslund’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch