Wade Rockett

Current

• Digital Strategist at Weber Shandwick
• Host and Producer at Writing For Pay (Self-employed)
• Webmaster/Communications Director at Episcopal Church of the Redeemer

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Past

• Social Media Senior Writer, Media Intelligence at Weber Shandwick
• Writer at Metia
• Help Desk Analyst at UW Medicine

3 more...

Education

• Chapman University
• University of Nevada-Las Vegas

Recommended

3 people have recommended Wade

Connections

220 connections

Industry

Public Relations and Communications

Websites

• Writing For Pay podcast
• Twitter

Wade Rockett’s Summary

I love telling people about cool things.

I have parlayed this into a career in PR and marketing, where, I discovered to my delight, they pay you to tell people about cool things.

At Weber Shandwick I am often called upon to talk about fascinating things that you can do using the Web. At this rate I have to assume that somewhere along my career trajectory I will be paid to talk about my favorite Star Trek episodes.

Wade Rockett’s Specialties:

Web strategy, social media, writing, interviewing, podcasting, blogging, communication, social networking, public relations, community, intranet, extranet, internet

Wade Rockett’s Experience

• Digital Strategist

  Weber Shandwick

  (Public Company; IPG; Public Relations and Communications industry)

  October 2008 — Present (10 months)

  I advise account teams at Weber Shandwick on digital media strategy for their clients -- basically, how to do PR on the Web at this point in the 21st century.
  
  The fundamentals are (or ought to be) common sense: have a great product or service, be respectful and honest, keep an eye out for opportunities to have a positive effect on people's lives, and be savvy about how to use the online tools that folks use to communicate these days.
  
  Beyond that, there's a need for exciting and creative programs to catch people's attention and engage them with a campaign. The days when the Web was thrilling simply because it was the Web are over. If your content is boring, irrelevant or otherwise wasting someone's time, a hundred thousand alternatives are a click away.
  
  So that's my current job in a nutshell: Help companies learn to use digital communication tools effectively, and create and share content that is worth people's attention.

• Host and Producer

  Writing For Pay (Self-employed)

  (Self-Employed; Myself Only; Broadcast Media industry)

  July 2007 — Present (2 years 1 month)

  Searching through the iTunes Directory for podcasts about writing, I realized to my dismay that all of them dealt with finding success as a fiction writer. Where was the podcast for aspiring writers who don't want to be famous novelists, glamorous screenwriters, or sensitive poets--they just want work?
  
  To fill the void (and because it sounded like a lot of fun) I launched Writing For Pay, in which I interview professional writers and editors about their work. My guests have included a tabloid reporter, a designer of role-playing games, an NPR correspondent, and an advertising copywriter.

• Webmaster/Communications Director

  Episcopal Church of the Redeemer

  (Non-Profit; 1-10 employees; Religious Institutions industry)

  November 2006 — Present (2 years 9 months)

  When I suggested that the church's Web site could be improved to make it more useful to parishioners, and attract young, Web-savvy urbanites looking for deeper spirituality, everyone said, "Great! We look forward to seeing what you do with it."
  
  I rebuilt the site using WordPress to make it easy for people to post news updates without having to go through the Webmaster--a big pain point with the old site. I also extended our Web presence to Flickr and Facebook, made sermons available as downloadable MP3 files, and created a blog for the church's thriving arts and music programs.
  
  Somewhere along the line it occurred to everyone that I had, in effect, become Communications Director for the church and they congratulated me on my promotion.

Additional Information

Wade Rockett’s Websites:

• Writing For Pay podcast
• Twitter

Wade Rockett’s Interests:

pr, marketing, new technology, new media, web2.0, blogging, podcasting, public relations, writing, mobile communications, mobile messaging, social networking, social media, emerging media, ubiquitous computing, ubicomp, internet of things, findability

Wade Rockett’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch