Wade Rockett

Current

• Social Media Senior Writer, Media Intelligence at Weber Shandwick
• Host and Producer at Writing For Pay (Self-employed)
• Webmaster/Communications Director at Episcopal Church of the Redeemer

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Past

• Writer at Metia
• Help Desk Analyst at UW Medicine
• Administrator at Everything2

2 more...

Education

• Chapman University
• University of Nevada-Las Vegas

Recommended

3 people have recommended Wade

Connections

155 connections

Industry

Public Relations and Communications

Websites

• Writing For Pay podcast
• Twitter

Wade Rockett’s Summary

I love telling people about cool things.

I have parlayed this into a career in PR and marketing, where, I discovered to my delight, they pay you to tell people about cool things.

At Weber Shandwick I am often called upon to talk about fascinating things that you can do using the Web. At this rate I have to assume that somewhere along my career trajectory I will be paid to talk about my favorite Star Trek episodes.

Wade Rockett’s Specialties:

Web strategy, social media, writing, interviewing, podcasting, blogging, communication, social networking, public relations, community, intranet, extranet, internet

Wade Rockett’s Experience

• Social Media Senior Writer, Media Intelligence

  Weber Shandwick

  (Public Company; 1001-5000 employees; IPG; Public Relations and Communications industry)

  February 2008 — Present (8 months)

  Suppose that an account team wants to know what people are saying on the Internet about their client, its competitors, its products, or its industry. I'll use a variety of tools to find out where those conversations are happening and what people are saying and why. I then present my findings and analysis to the account team in a written report, along with my recommendations.
  
  That's the "media intelligence" part of my job. I also advise account teams on social media strategy for their clients -- basically, how to do PR on the Web at this point in the 21st century. It's not sorcery, really: just have a great product or service, be nice and respectful and honest with your customers, keep an eye out for opportunities to have a positive effect on people's lives, and be savvy about how to use the online tools that folks use to communicate these days.

• Host and Producer

  Writing For Pay (Self-employed)

  (Self-Employed; Myself Only; Broadcast Media industry)

  July 2007 — Present (1 year 3 months)

  Searching through the iTunes Directory for podcasts about writing, I realized to my dismay that all of them dealt with finding success as a fiction writer. Where was the podcast for aspiring writers who don't want to be famous novelists, glamorous screenwriters, or sensitive poets--they just want work?
  
  To fill the void (and because it sounded like a lot of fun) I launched Writing For Pay, in which I interview professional writers and editors about their work. My guests have included a tabloid reporter, a designer of role-playing games, an NPR correspondent, and an advertising copywriter.

• Webmaster/Communications Director

  Episcopal Church of the Redeemer

  (Non-Profit; 1-10 employees; Religious Institutions industry)

  November 2006 — Present (1 year 11 months)

  When I suggested that the church's Web site could be improved to make it more useful to parishioners, and attract young, Web-savvy urbanites looking for deeper spirituality, everyone said, "Great! We look forward to seeing what you do with it."
  
  I rebuilt the site using WordPress to make it easy for people to post news updates without having to go through the Webmaster--a big pain point with the old site. I also extended our Web presence to Flickr and Facebook, made sermons available as downloadable MP3 files, and created a blog for the church's thriving arts and music programs.
  
  Somewhere along the line it occurred to everyone that I had, in effect, become Communications Director for the church and they congratulated me on my promotion.

Additional Information

Wade Rockett’s Websites:

• Writing For Pay podcast
• Twitter

Wade Rockett’s Interests:

pr, marketing, new technology, new media, web2.0, blogging, podcasting, public relations, writing, mobile communications, mobile messaging, social networking, social media, emerging media, ubiquitous computing, ubicomp, internet of things, findability

Wade Rockett’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch