
Digital Marketing & Content Manager at Bad Boy Entertainment
Greater New York City Area

Digital Marketing & Content Manager at Bad Boy Entertainment
Greater New York City Area
When I'm not being a full-time student at NYU, I'm working on my labor-of-love company W3 Promotions. What started out as a web design company has grown into a full-featured social media marketing venture with an emphasis in the music industry. I work with entrepreneurs, businesses, creatives, and of course, artists and labels to take their vision online and put it into the hands of the people who will care about it most.
Professional:
New media marketing; digital marketing for the entertainment industry; specialized in urban music promotion; online business development
Technical:
Web design; CSS & HTML; Photoshop, Dreamweaver
(Privately Held; Entertainment industry)
May 2009 — Present (7 months)
(Music industry)
June 2008 — Present (1 year 6 months)
A new music startup that hopes to bridge the gap between the classic "grown folks music" and the good music out there today. Grown Folks Music aims to preserve, educate, promote, inspire and empower the artists, producers, musicians, record labels, fans and all those who are support, appreciate and are passionate about the music we love, Grown Folks Music.
As director of emerging technologies, responsibilities include online business development; overseeing and developing digital strategy
(Online Media industry)
May 2008 — Present (1 year 7 months)
As a digital strategy consultant at the London-based Ryan*MacMillan, I aid in digital strategy sessions for various clients in the publishing, broadcast, and travel sectors, among others. Main responsibilities includ performing research, blogging, developing new research tools, and working with the senior consultant team on digital strategy approaches.
Published an article on social media metrics called "Free Measurement Tools" in conjunction with the Ryan*MacMillan special report for Contagious Media.
(Online Media industry)
July 2007 — Present (2 years 5 months)
Interactive marketing and web development company based out of New York City (and sometimes Atlanta, GA) that specializes in social media and entertainment marketing.
We work primarily with the music industry to provide digital marketing solutions to the evolving music landscape. We're especially focused on urban music: R&B, hip hop, soul, etc. and have extensive experience working with both independent and major labels for this genre.