Vamsi Sistla

Current

Director, Mobile Product Development at Rovi
Director, Mobile Solution Sales and Professional Services at Macrovision
Director, Mobile Product Management, Operations & Operator Relations at Gemstar TVGuide International

Director, Mobile Entertainment at Gemstar-TV Guide, Inc.

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Past

Director of Broadband, Digital Home and Digital Media at ABI Research, Inc
Video On Demand Consultant at Various
Technical Manager at Ignite

Sr. Software Developer at Mixed Signals Technologies
Software Engineer II/Project Lead at Television.com/Steeplechase Media
Software Engineer II/Project Lead at Structural Dynamics Research Corporation (SDRC)
Software Engineer at Ford Motor Company

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4 more...

Education

Stanford University
Oakland University
Koneru Lakshmaiah College of Engineering

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Recommended

7 people have recommended Vamsi

Connections

500+ connections

Industry

Telecommunications

Vamsi Sistla’s Summary

Currently focusing on Mobile Product Development, Engineering, Technology, Web Services and Syndication at Rovi Corp. Build mobile extensions for Consumer Electronics, Systems Operators, Telcos and Automotive.

Mobile product concept, engineering and design. Drive partner relationships for mobile applications.

In the past, built products using mobile technologies such as WAP, SMS, MMS, J2ME, Mobile SEO, iPhone and mobile Widgets. Building mobile extensions for online businesses. Offering insightful commentary on mobile industry in conferences and seminars.

Prior hands on expertise in following areas - Video On demand, Interactive TV, Broadband, WiFi, Home Entertainment Networking, Digital TVs, Digital Media, DRM, and DAM.

Prior experiences include financial and market research analysis, focusing on broadband, digital home and digital media technologies.

Custom consulting, present vendor landscape, and future opportunities in broadband and digital home and media markets.

Expert in technological evolutionary dynamics, disruptive technologies, disruptive markets, consumer usage and adoption patterns.

Vamsi Sistla’s Specialties:

Product Innovation and Disruption in new markets - specifically in Mobile and Web 2.0 markets.

Vamsi Sistla’s Experience

Director, Mobile Product Development

Rovi

(Public Company; ROVI; Consumer Electronics industry)

September 2009 — Present (3 months)

- Leading a cross functional team to focus on design and development of suite of Web Services for Rovi's Mobile Customers and Partners.

- Define new functionality associated with Syndication Services for Mobile and Web 2.0 Customers - Service Operators, Telcos, Consumer Electronic OEMs, Automotive, etc.

- Leading definition and prototyping in emerging areas within Mobile and Web Services.

- Evangelize and Influence technology decisions for Mobile and Web Services. Work closely with cross platform engineering resources in articulating product definition and market positioning.
Director, Mobile Solution Sales and Professional Services

Macrovision

(Public Company; 501-1000 employees; MVSN; Computer Software industry)

May 2008 — Present (1 year 7 months)

Macrovision has acquired TV Guide.

Mobile solution and professional services expert. Focus in creating rich media guidance solutions on portable and mobile services.

Apart from mobile services, will be focusing on technology integration between mobile products and connected living ecosystem. Working with CE open networking standards such as digital living network alliance (DLNA) to integrate, connect and control CE, Portable and Mobile devices.

Will be involved in integration efforts across CE vendors, System Operators, Online Portals and Content Publishers.

Creating B2B mobile products and syndication services that are equivalent to www.allmusic.com, www.allmovie.com, www.allgame.com and www.tvguide.com
Director, Mobile Product Management, Operations & Operator Relations

Gemstar TVGuide International

(Public Company; 1001-5000 employees; GMST; Information Technology and Services industry)

August 2006 — Present (3 years 4 months)

Manage On Deck as well as Off Deck applications for TVGuide mobile group. As part of my mobile program management responsibilities, I liaise with other group program managers on a weekly basis to discuss impediments, progress, and strategy at a cross platform level and identify appropriate future steps and recourse.

I oversee development progress of developers and designers create weekly status reports, identify impediments and their impact on the deliverable schedule and overall project.

Drive engineering and operator/partner relationships for TVG Mobile Entertainment group.

Applications including Guidance, Videos (ondemand/streaming and download) and Broadcast ESG/Video. Platforms/OS and technologies include WAP, J2ME, Windows Mobile, Brew, WIPI and so forth.
Director, Mobile Entertainment

Gemstar-TV Guide, Inc.

(Public Company; Telecommunications industry)

2006 — Present (3 years )
Director of Broadband, Digital Home and Digital Media

ABI Research, Inc

(Privately Held; 51-200 employees; Information Technology and Services industry)

December 2002 — August 2006 (3 years 9 months)

* Provide competitive assessments of emerging technological & market developments that impact future revenue and sales opportunities for ABI clients.
* As principal analyst perform technology and market research offering quantitative, qualitative and revenue analysis.
* Manage market research products and services in consumer electronics (DTV, DVD, etc), digital media, DRM, CA, broadband, cable, satellite, telco and WiFi.
* Work on high value custom projects for S&P 500 clients in building financial, competitive and growth models.
* Speaker and moderator at major industry shows and conferences.
* Published over 40 research reports and quarterly updates.

Appeared on TV on CNBC Squawk Box and Canadian Report on Business (Rob TV).

Appeared on CE Channel during CES 2005 in Las Vegas, interviewed on NPR Market place and CNET Tech Radio. Cited by AP, Reuters, Wall Street Journal, Dow Jones Newswire, USAToday, Forbes, TWICE, BusinessWeek and CIO.
Video On Demand Consultant

Various

(Privately Held; 51-200 employees; Information Technology and Services industry)

May 2003 — December 2003 (8 months)

* Designing, building on-demand VOD content for a Hospitality group using Liberate Inprimis middleware, nCube Transit OS and Thirdspace’s Oracle Video Server (and OVC).
* Customize, configure and deploy SGI Origin 200 VOD servers and Oracle Video Servers (OVS) for Hospitality groups. Tasks include cloning, partitioning, Software Installation and CISCO Networking.
* Customize, configure and deploy nCube n4 with OVS 3.3.5.
* Configuring RCA DSL 1500 STB, Ener1 vt-100, Boca STB.
* VOD Business logic is built using UNIX, XML, XSL, SOAP, HTML, JSP and Jrun technologies. Architecture is based on HTTP/XML with strength and reliability of Oracle’s technology.
Technical Manager

Ignite

(Privately Held; 51-200 employees; Broadcast Media industry)

July 2001 — April 2002 (10 months)

* Project requirement gathering and analysis.
* Managing and mentoring direct and in direct staff.
* Manage day-to-day operations and resource handling.
* Build and drive Interactive TV applications for sports broadcasters using ColdFusion/XML/JSP/JS/Java.
* Closely focus on Open Standards, FCC, ITV organizations and Digital publications.
* Teach technical seminars on interactive TV, digital TV, HDTV, cable and digital broadcasting, open standards, FCC role in digital revolution, ITV advertising.
Sr. Software Developer

Mixed Signals Technologies

(Privately Held; 11-50 employees; Broadcast Media industry)

April 2000 — May 2001 (1 year 2 months)

* Instrumented and designed AOLTV content development and production. Developed and updated Interactive TV shows such as 3’s a crowd, Win TV, Price is Right, Jeopardy, Wheel of Fortune, Tell the truth, Hollywood Showdown (Game show network), Street Smart (Time Warner) on AOLTV platform.
* Implemented all the above shows on Liberate platform as well as maintained existing shows on WebTV platform.
* Worked with companies such as Time-Warner, Fox Sports Network, NBC, HBO and so forth.
Software Engineer II/Project Lead

Television.com/Steeplechase Media

(Privately Held; 11-50 employees; Online Media industry)

May 1999 — March 2000 (11 months)

Part of the start up team at Television.com.
Software Engineer II/Project Lead

Structural Dynamics Research Corporation (SDRC)

(Public Company; 1001-5000 employees; SDRC; Information Technology and Services industry)

May 1997 — April 1999 (2 years )

* Designed and architect a third party plotting subsystem into I-deas software graphics system. This is implemented using C on SGI-UNIX platform.
* Project lead for maintaining PDGS translator (between PDGS and IDEAS). This project is done in C and UNIX.
* Project lead for maintaining third party surfacing applications (ICEM) developed based on CORBA (ORBIX) and OOD/UML.
* NT porting of the above client and server code.
Software Engineer

Ford Motor Company

(Public Company; 1001-5000 employees; F; Information Technology and Services industry)

February 1996 — April 1997 (1 year 3 months)

* Designing and development of CAD/CAM software using FORTRAN-77 and C/C++ as tools on AIX-UNIX environment (PDGS and I-DEAS as the background platforms).
* Data translation (text as well as graphic entities) between CAD/CAM software
* (PDGS and SDRC IDEAS) using IGES (Initial graphics exchange specifications).
* Transfer of 2D & 3D entities from PDGS to SECS using IGES.
* Developing client-server programs using CORBA (Orbix) using C/C++ language mapping.

Vamsi Sistla’s Education

Stanford University

APM , Project Management & Strategy , 2007 — 2009

Advanced Project Management Program - Part Time - On Campus
Oakland University

MS , Engineering and Computer Science , September 1994 — August 1996

Activities and Societies:

American Society of Mensa
Society of Cable and Television Engineers
Koneru Lakshmaiah College of Engineering