Erika von Hoyer

Current

• VP, Operations & Relationship Management at ListenLogic
• Social Media Strategist at 360 Reputation

Past

• Board Chair at VU EMBA Alumni
• VP, Marketing (+ Sales & CRM) at SkillSurvey, Inc.
• Consultant at Systems Thinking

• Director, eSales & Marketing at Bentley Systems
• Director, Support & Operations at Analytical Graphics
• Program Manager at Bentley Systems
• Office Manager at Realty Research

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4 more...

Education

• Villanova University
• Syracuse University

Recommended

10 people have recommended Erika

Connections

500+ connections

Industry

Computer Software

Websites

• My Company
• My Website

Erika von Hoyer’s Summary

Nearly 20 years of experience helping organizations effectively bring technology and services to market.

Erika's track record for growing business is based on a philosophy of total enterprise engagement in change (systems thinking approach). She is known for her ability to quickly identify and diagnose sales and growth impediments that go far beyond marketing, working with colleagues to refine organizational structure, product lines, sourcing, sales channels, market position, and relationship development. She been recognized by her employers, earning "corporate achievement" and "accountability" honors and has been named a 2008 Finalist for "Best Marketing Executive" by the American Business Awards.

Erika von Hoyer’s Specialties:

Key strengths include:
• Revitalizing Sales & Services Divisions
• Customer Retention & Relationship Building Programs
• New Product/Service Launch
• Data Driven/Accountable Marketing Strategies
• Strategic/Tactical Planning, forecasting, operating budgeting
• Search Engine Optimization (SEO) & Online Reputation Management (ORM)
• Risk Management strategies
• CRM Power User: Onyx, Siebel, SAP, Microsoft Dynamics, ZOHO

Erika von Hoyer’s Experience

• VP, Operations & Relationship Management

  ListenLogic

  (Privately Held; Computer Software industry)

  September 2009 — Present (4 months)

  Providing real-time enterprise listening and business intelligence solutions to corporations and brands. The platform product (RESONATE) helps companies track what people are saying about their products, services, brand sentiment, customer service, stock, marketing and PR, and competitors... real-time! We mine the mainstream news, blogs, social networks, forums, and review sites to help companies gain market and competitive intelligence. http://www.listenlogic.com
  
  Platform Product: RESONATE - Listening Intelligence for the finest brands.

• Social Media Strategist

  360 Reputation

  (Privately Held; Public Relations and Communications industry)

  July 2008 — Present (1 year 6 months)

  360 Reputation offers online reputation and branding strategies along with inbound marketing services. As COO, I manage operations, business development and marketing - web site management, analytics, brand strategy, business planning, legal and privacy issues, and lead generation.

• Board Chair

  VU EMBA Alumni

  (Educational Institution; Higher Education industry)

  July 2006 — September 2009 (3 years 3 months)

  2006-2007: Member-at-large
  2007-2008: President
  2008-2009: Chairman of the Board
  
  www.emba.villanova.edu

• VP, Marketing (+ Sales & CRM)

  SkillSurvey, Inc.

  (Privately Held; Human Resources industry)

  September 2006 — April 2009 (2 years 8 months)

  SkillSurvey offers a revolutionized approach to job reference checking. As part of this start-up organization, my responsibilities fell under the following categories:
  
  MARKETING: all aspects including lead generation, event planning, direct mail, advertising, PR, collateral development, pricing, web content, SEO... with particular attention to personalization, participation and predictive modeling.
  
  SALES/BUSINESS DEVELOPMENT: Quota carrier, selling across industries (commercial and non-profit) using self-generated leads.
  
  CRM: Manage all aspects (technical and business process) for the company's use of Microsoft Dynamics. This includes customizations, workflow development, data integrity, users/licenses, development of best practices, documentation and training.
  
  Platform Product: Pre-Hire 360
  Key Industries Served: Healthcare, Education, Manufacturing, Finance, Engineering, Pharma and Human Capital Management

• Consultant

  Systems Thinking

  (Computer Software industry)

  May 2006 — January 2009 (2 years 9 months)

  Most recent engagement: Colorado Engineering (http://www.coloradoengineeringinc.com)
  Contract: DoD/US Army Corps of Engineers - STTR, Phase I
  Bid Title: Development of Systems Architecture for Stakeholder
  Asset-based Planning Environment
  Research/Technical Area: Human Systems
  
  Description: Identify and design an interactive web-based system to be used by operational commanders. Through participatory and asset-based community development methodologies, the multidimensional assets of a given urban community are identified and then leveraged in order to create jobs, social capabilities, structures, and sustainable economic markets that are appropriate for the local environment.

• Director, eSales & Marketing

  Bentley Systems

  (Privately Held; Computer Software industry)

  May 2000 — September 2006 (6 years 5 months)

  Starting with a team of 5 employees and a $4 million quota, hired & trained a team, growing it to 40 employees and a $40 million quota in less than 4 year.
  
  Prior to working as Director of eMarketing and Sales, I was the Director of the company's technology and service subscription program. Responsibilities included program development (domestic and international), marketing, interfacing with legal on contract issues, extensive analysis and relationship development.
  
  Platform Product: MicroStation
  Key Industries Served: Building, Civil, Geospatial and Plant
  www.bentley.com
  
  Achievements & Awards:
  - Published in Peppers and Rogers One to One eZine
  - Recipient of “The Rock” award (2003)
  - Recipient of “Corporate Achievement” award (2003)
  - Recipient of AccountAbility Award for Sales Achievement (2003, 2004 and 2005)

• Director, Support & Operations

  Analytical Graphics

  (Privately Held; Defense & Space industry)

  December 1997 — May 2000 (2 years 6 months)

  Managed technical support & licensing division as well as day to day operations for the company (administrative staff, budgeting, legal relationship, printing, facilities, security)
  
  Platform Product: Satellite Tool Kit (STK)
  www.agi.com

• Program Manager

  Bentley Systems

  (Privately Held; Computer Software industry)

  1993 — 1997 (4 years )

  Managed relationship between company and authorized training centers. Primary responsibilities included:
  - development of policies and procedures manual
  - creating and managing database of authorized trainers, schedules and students
  - Marketing of the program on a corporate level as well as to attract new training centers.

• Office Manager

  Realty Research

  (Market Research industry)

  1989 — 1993 (4 years )

  Commercial Real Estate publishing company. Responsible for market research and circulation management.

Erika von Hoyer’s Education

• Villanova University

  MBA , Executive Program , 2004 — 2006

  Leadership development, Systems Thinking, Balanced Scorecard, Performance Measurement, Valuation, Business and Technology Allignment, Global Strategic Alliance and other Executive level courses.
  
  www.emba.villanova.edu

• Syracuse University

  BS , English, Education , August 1985 — May 1989

  Outside of school work, was very focused on fundraising for charities and volunteer work for the surrounding community.

  Activities and Societies:

  Kappa Alpha Theta, Dance Marathon fundraiser for MDA

Additional Information

Erika von Hoyer’s Websites:

• My Company
• My Website

Erika von Hoyer’s Interests:

New technology, green-living, Russian history, photography (earned an award through photography.com), ballet, cooking, International travel, and my Brussels Griffon

Erika von Hoyer’s Groups:

Court Appointed Special Advocate (CASA) in Delaware County, Junior League of Philadelphia (former Board Member), Main Line Ballet Society Board Member, SEOCertification.org

•    Villanova University Executive MBA Alumni Association
•    Personal Branding Network
•    Syracuse University Alumni Network
•    Web Analytics Professionals (+5000 web analytics members) Join now!
•    Startup Specialists
•    Consumer Insights Interest Group
•    Bentley Systems Alumni
•    AJLI
•    AGI Alumni
•    MBA Highway | MBA & Recruiter Network
•    HRmarketer.com

Erika von Hoyer’s Honors:

Finalist (American Business Awards), "Best Marketing Executive" (2008)
Featured Thought Leader for Recruiting Trends (2009)
Cambridge Who's Who "Honored Member" (2008)
Published in Peppers and Rogers One to One eZine and Boston.com
Recipient of “The Rock” award, Bentley Systems (2003)
Recipient of “Corporate Achievement” award, Bentley Systems (2003)
Recipient of AccountAbility Award for Sales Achievement (2003, 2004 and 2005)

Erika von Hoyer’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch